Digital Marketing & Management Consultant / Partner @ Buzzbeat
Head of Ecommerce and Business Operations @ DiversNutrition® from Segment Nutritionals
Marketing and Business Development Consultant @ Stuffistry
Universidade Católica Portuguesa
Motivated by results, and with experience on both sides of the agency/client equation, Mario Alcantara has been working in the digital market as a manager and strategist for more than 18 years. He was the front man for Ogilvy Interactive and Tribal Worldwide in Portugal. Later he became the Head of Digital and Strategy for DDB Lisbon,
Motivated by results, and with experience on both sides of the agency/client equation, Mario Alcantara has been working in the digital market as a manager and strategist for more than 18 years. He was the front man for Ogilvy Interactive and Tribal Worldwide in Portugal. Later he became the Head of Digital and Strategy for DDB Lisbon, connecting digital and traditional media in one single team. Now as an independent consultant he works close with agencies, brands, companies and governments, helping them create their marketing strategy and business models for the digital world.
Built with well-known brands, Mario's portfolio includes Oracle, SAP, Nestlé, Fanta, Hasbro, Volkswagen, Renault, Ford, Nissan, IBM, American Express, British Airways, Vodafone, SAP, Dove, Becel/Flora, Bayer, Roche, Wyeth, among others. The sum of his experience gave him best practices to find solutions that in fact derive practical results for both companies and their products.
On a pro-bono basis has undertaken the marketing management of Seed Studios to launch an indie game for Playstation®3. Mentor for many start-ups, from an IoT project in US, to an e-commerce company in UK, Mario is also a renowed teacher and speaker at several schools and events.
Specialties: web 2.0 thinking, crowdsourcing, affiliate programs,micro blogging, social networks, mobile marketing, digital strategy , enterprise 2.0, online advertising, business consulting - marketing planning, ecomm , analytics, seo, context ad, user engagement, benchmarking, metrics, usability, site architecture, brandstorming , team management
Digital Marketing & Management Consultant / Partner @ International innovation, project management and startup business development From September 2013 to Present (2 years 4 months) Lisbon Area, PortugalHead of Ecommerce and Business Operations @ Personal side-project, providing international e-commerce strategy, social media and business development for this UK startup company. From December 2013 to Present (2 years 1 month) United KingdomMarketing and Business Development Consultant @ From February 2014 to February 2015 (1 year 1 month) Washington D.C. Metro AreaHead of Strategy & Digital @ Heading the digital strategy for the group, developing communication projects for Volkswagen, Audi, Skoda, Unilever and BBVA bank. From June 2012 to September 2013 (1 year 4 months) Lisbon Area, PortugalDigital Strategist and Management Consultant @ Provided digital strategy consultancy for agencis in UK and for local interactive agencies and portuguese brands. From February 2012 to June 2012 (5 months) Regio Stars 2012 Jury Member @ Jury for the Regio Stars 2012 : Awards of Innovative Projects, "Informing the public on the internet about projects benefiting from EU Regional Policy" category. From October 2011 to June 2012 (9 months) Brussels Area, BelgiumHead of Office @ Since February 2011 and unitl 2012 I´ve joined one of the greatest digitally-centric agency in the world, the Tribal DDB family, as managing director of the Lisbon offices. From February 2011 to February 2012 (1 year 1 month) Marketing Manager (videogame industry) @ I'm exploring the amazing world of the videogames industry, helping Seed Studios to market their long expected PS3 title exclusive on Playstation Network, Under Siege. From September 2010 to September 2011 (1 year 1 month) Digital Marketing Strategist @ My own company used to represent myself as independent consultant. One of the most interesting projects I´ve worked for was the Tourism Board of Azores Islands, where I´ve developed their digital strategy for their region (later produced by LBi). From 2009 to June 2011 (2 years) Digital coordination @ Coordination of the digital strategy for the second biggest national party. From April 2010 to April 2011 (1 year 1 month) Digital Strategy and Coordination @ From 2010 to 2010 (less than a year) Socrates2009 @ Digital politics strategic and coordination role for the online project of Partido Socialista candidate Jose Socrates, on the 2009´s national government elections. From 2009 to 2009 (less than a year) PortugalSelf Employed @ As an independent consultant I´ve worked in different projects both for other ad agencies or directly for the brands, among them on marketing strategy for the pharma industry (Pfizer, Wyeth), FMCGs (J&J) distribution (Intermarché) and tourism (Pestana). From May 2002 to March 2005 (2 years 11 months) Ogilvy Interactive Managing Director @ Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
Strategic Consulting, including business plan & sales strategy development.
Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions. From December 2000 to August 2002 (1 year 9 months) General Manager @ Manager of one of the biggest independent interactive agencies (later bought by WPP) in Portugal. From 1998 to December 2000 (2 years) Projects Director @ From 1996 to 1998 (2 years) Junior Programmer @ From 1992 to 1993 (1 year)
Master, Social Anthropology @ Instituto Superior de Ciências do Trabalho e da Empresa / ISCTE From 2011 to 2013 Marketing @ Universidade Católica PortuguesaBachelor, Business Management @ Universidade Lusófona de Humanidades e Tecnologias Mário Alcantara is skilled in: Marketing Strategy, Digital Strategy, Strategic Consulting, Online Advertising, Mobile Marketing, Email Marketing, SEM, Social Media, Market Research, Management Consulting, Brand Development, Digital Marketing, E-commerce, Strategy, Mobile Devices