Mollisa Silver
Manager, International Advertising Products at The Weather Channel
Senior Digital Solutions Director, Banking & Lending at Equifax
Greater Atlanta Area
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Mollisa Silver's Email Addresses & Phone Numbers
About Mollisa Silver's Current Company
The Weather Channel• Manage and maintain an evolving market-driven road map • Build business case for prioritizing new features, improvements and bugs based on customer impact and goals. • Gather and document product requirements from business stakeholders across the company, maintain product road maps, write product documentation in conjunction with international sales strategy team. • Manage the international ad... • Manage and maintain an evolving market-driven road map • Build business case for prioritizing new features, improvements and bugs based on customer impact and goals. • Gather and document product requirements from business stakeholders across the company, maintain product road maps, write product documentation in conjunction with international sales strategy team. • Manage the international ad product life cycle through ideation, testing, roll out and retirement. • Active involvement with consumer teams to ensure ad products needs are represented in redesigns and site launches • Help to define product strategy for 1st and 3rd party data to drive improved targeting capabilities by layering purchasing/transactional activity over weather attributes. • Work with business development to country partner ad product integration, owning ad product integration thereafter. • Targeting, new ad products, product launches or updates and provides training on an as needed basis. • Work with all internal business stakeholders and other cross-functional teams to deliver and execute on the delivery of ad products • Develop metrics to benchmark performance of portfolio of ad products to ensure maximum sell through as well as identify problems to improve performance. • Maintain awareness and develop market intelligence of industry trends and technology through active participation in industry groups/task forces .
About Mollisa Silver
📖 Summary
I am a marketing professional with over 15 years of metrics-driven marketing experience in both the online and offline world.Manager, International Advertising Products at The Weather Channel @ • Manage and maintain an evolving market-driven road map • Build business case for prioritizing new features, improvements and bugs based on customer impact and goals. • Gather and document product requirements from business stakeholders across the company, maintain product road maps, write product documentation in conjunction with international sales strategy team. • Manage the international ad product life cycle through ideation, testing, roll out and retirement. • Active involvement with consumer teams to ensure ad products needs are represented in redesigns and site launches • Help to define product strategy for 1st and 3rd party data to drive improved targeting capabilities by layering purchasing/transactional activity over weather attributes. • Work with business development to country partner ad product integration, owning ad product integration thereafter. • Targeting, new ad products, product launches or updates and provides training on an as needed basis. • Work with all internal business stakeholders and other cross-functional teams to deliver and execute on the delivery of ad products • Develop metrics to benchmark performance of portfolio of ad products to ensure maximum sell through as well as identify problems to improve performance. • Maintain awareness and develop market intelligence of industry trends and technology through active participation in industry groups/task forces . From June 2015 to Present (7 months) Greater Atlanta Area Mollisa Silver is skilled in: Lead Generation, Email Marketing, Direct Marketing, Online Advertising, Customer Acquisition, Database Marketing, Affiliate Marketing, Digital Marketing, Direct Mail, Social Media Marketing, Multi-channel Marketing, B2B Marketing, Marketing Strategy, Advertising, Interactive Marketing
Mollisa Silver’s Personal Email Address, Business Email, and Phone Number
are curated by ContactOut on this page.Frequently Asked Questions about Mollisa Silver
What company does Mollisa Silver work for?
Mollisa Silver works for The Weather Channel
What is Mollisa Silver's role at The Weather Channel?
Mollisa Silver is Manager, International Advertising Products at The Weather Channel
What is Mollisa Silver's personal email address?
Mollisa Silver's personal email addresses are not available
What is Mollisa Silver's business email address?
Mollisa Silver's business email address is m*****@mediaspade.com
What is Mollisa Silver's Phone Number?
Mollisa Silver's phone (**) *** *** 285
What industry does Mollisa Silver work in?
Mollisa Silver works in the Financial Services industry.
Who are Mollisa Silver's colleagues?
Mollisa Silver's colleagues are Luciano Bernardoni, Juan Bruno, Alejandro Simon, Joseph Baek, Hector Vera, Paulo Ribeiro, Marcelo Maffei, Antonio B., Ronald Hagara, and Andrew Hurd
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In a nutshell
Mollisa Silver's Personality Type
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
Average Tenure
0 year(s), 7 month(s)
Mollisa Silver's Willingness to Change Jobs
Unlikely
Likely
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Mollisa Silver's Skills
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Mollisa Silver's Social Media Links
www.weathe...