Image of Mohan Yuvraj Pandian

Mohan Yuvraj Pandian

Data Analyst

Technical Product Manager at PayPal

San Francisco Bay Area

Section title

Mohan Yuvraj Pandian's Email Addresses & Phone Numbers

Mohan Yuvraj Pandian's Work Experience

LatentView

Data Analyst

August 2010 to March 2013

PayPal

Technical Product Manager

LatentView

Lead Data Analyst

April 2013 to August 2020

Bay Area, San jose Ca

Mohan Yuvraj Pandian's Education

Santhome Higher Secondary School

SSLC, s

1998 to 2005

Santhome Higher Secondary School

Higher Secondary, Biology, General

1998 to 2005

Anna University

BE, CSE

2005 to 2009

Mohan Yuvraj Pandian's Professional Skills Radar Chart

Based on our findings, Mohan Yuvraj Pandian is ...

Strategic
Structured
Reflective

What's on Mohan Yuvraj Pandian's mind?

Based on our findings, Mohan Yuvraj Pandian is ...

56% Left Brained
44% Right Brained

Mohan Yuvraj Pandian's Estimated Salary Range

About Mohan Yuvraj Pandian's Current Company

LatentView

• Customer Behaviour Analysis: Tracking web analytics measurements (landing page, conversions/registrations, impression, page visits, daily visit, unique users, click-through-rate) to analyze the inward traffic of customers from various media channels to the client search engine which will help sketch the path followed by customers to reach the client search engine and pin point the section of the...

Frequently Asked Questions about Mohan Yuvraj Pandian

What company does Mohan Yuvraj Pandian work for?

Mohan Yuvraj Pandian works for LatentView


What is Mohan Yuvraj Pandian's role at LatentView?

Mohan Yuvraj Pandian is Data Analyst


What is Mohan Yuvraj Pandian's personal email address?

Mohan Yuvraj Pandian's personal email address is m****[email protected]


What is Mohan Yuvraj Pandian's business email address?

Mohan Yuvraj Pandian's business email addresses are not available


What is Mohan Yuvraj Pandian's Phone Number?

Mohan Yuvraj Pandian's phone (**) *** *** 406


What industry does Mohan Yuvraj Pandian work in?

Mohan Yuvraj Pandian works in the Information Technology and Services industry.


Who are Mohan Yuvraj Pandian's colleagues?

Mohan Yuvraj Pandian's colleagues are Rahul Govindwar, Joel Dsilva, Kunal Mahajan, Tarunya Suresh, Nithya Seshachalam, Rajan Sethuraman, Kamaraj N, Bimal Horo, Prachi Hada, and Prakash Khemka


About Mohan Yuvraj Pandian

📖 Summary

Data Analyst @ LatentView • Customer Behaviour Analysis: Tracking web analytics measurements (landing page, conversions/registrations, impression, page visits, daily visit, unique users, click-through-rate) to analyze the inward traffic of customers from various media channels to the client search engine which will help sketch the path followed by customers to reach the client search engine and pin point the section of the which is performing better/worse and plan/improvise a marketing strategy.• Acquisition and Engagement Analysis: Monitoring and tracking of new registrations via a client offer/promotion launched with the aim of promoting the usage of client’s search engine. Assessing performance of the deals/promotions to customer acquisition/registration, engagement, customer categorization and retention/churn analysis based on large volumes of data from client database using SQL queries (select/conditional/join) from diverse client tables• Multi-Channel Attribution and Budget Optimization: Measure and analyze the impact of different marketing vehicles (TV, Digital, Display, Static, Rich Media Etc..,) on Brand Perception to allocate budgets across the media vehicles through an optimization framework which involved identification of the best vehicle that would give a maximum lift to the brand perception for every incremental spend using advanced statistical algorithm using R• Social Media Analysis: Monitoring and analyzing the impact of newly-launched Ads and its features on Social Media using social media monitoring tools like Buzz metrics, Crimson Hexagon From August 2010 to March 2013 (2 years 8 months) Technical Product Manager @ PayPal Lead Data Analyst @ LatentView • Partner with Product, Engineering and UX Design teams to solve problems and identify trends and opportunities.• Inform, influence, support, and execute our product decisions and product launches.• Monitor product behaviors, KPI, attributes and offers, identify root causes of changes in Realtime using Splunk• Acquisition Channel Analysis: Monitoring and tracking of new registrations on a periodic basis for a promotional program launched with the aim of promoting the usage of client’s payment method• Customer Behavior Analysis: Provide analysis of all interactions with customers and their impact on the client experience, cross-functional analysis of customers to investigate trends and develop correlations across customer profiles and segments (value and psychographic).Analyze and distill customer behavior data into the most salient insights and effectively link these to potential impact/opportunity for the business• ROI Analysis: Analytics initiatives should address customer profitability, engagement, usage rates, market opportunity assessment, segmentation, product interests, customer satisfaction and prospecting opportunities• Market Basket Analysis: Analyzing customer buying patterns to understand the customer likelihood of buying set of products together and creating Cross sell and Up-sell strategy to increase the overall sales• Experimentation: Setup A/B testing and multivariate testing to identify the effectiveness of campaign• Data Visualization: Effectively work with senior managers across departments to prioritize analytics initiatives, communicate findings and identify actionable recommendations for the business. Serve as the thought leader and expert on customer analysis and testing to provide guidance to key business partners around scoping, designing, executing and analyzing customer behavioral tests From April 2013 to August 2020 (7 years 5 months) Bay Area, San jose Ca


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Mohan Yuvraj Pandian's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

5 year(s), 0 month(s)

Mohan Yuvraj Pandian's Willingness to Change Jobs

Unlikely

Likely

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