Ming-Chin Wu's Email Addresses & Phone Numbers

Email me at: [email protected] Anchor marketing analytics and insights to marketing campaign planning & strategy About me: Analytical and creative, experience in traditional advertising and digital marketing, built offline and online marketing campaigns for worldwide CPG, technology and national retail companies. Data driven insights to create marketing strategies that drives brand engagement, addresses consumers unmet needs, achieves...

Email me at: [email protected] Anchor marketing analytics and insights to marketing campaign planning & strategy About me: Analytical and creative, experience in traditional advertising and digital marketing, built offline and online marketing campaigns for worldwide CPG, technology and national retail companies. Data driven insights to create marketing strategies that drives brand engagement, addresses consumers unmet needs, achieves business goals that builds towards brand equity. Specialties: Interactive/ digital marketing and media strategy Integrated marketing analytic approaches Marketing campaign insights, marketing -mix allocation and customer decision journey insights Social Media and Mobile Marketing Web analytics and optimizations for online media, ecommerce, microsites, mobile Integrated marketing communications campaigns Digital brand advertising and direct response campaigns Brand advertising and promotions for CPG and retail brands Qualitative and quantitative research, traditional and online Building brand equity Database analysisUS Marketing Manager: Sprout by HP @ Lead and implement robust online & offline integrated marketing campaign: awareness, trial, demand generation marketing programs for Sprout immersive computing in the US market. Develop customer experience plans, executed, and conducted real-time optimizations to drive maximum efficiency Identified critical marketing strategy plans and approach to aligned with brand and business needs and challenges. Direct cross-functional, cross- organizational teams and agencies in the development and execution of Sprout go-to-market US plans and budgets. Define digital, social, trial experiential metrics/goals/ benchmarks and tracked/reported on a weekly basis. Develop closed-loop post- analysis for marketing programs and identified insights, executed indicated actions. Perform marketing operations activities, PO/accrual management, collateral fulfillment. Manage the development of marketing training materials for demo reps. From April 2015 to Present (9 months) Marketing Analytics Manager @ Marketing campaign Analytics Manager for Americas Region (PC, Printing, Supplies) - Identify analytic and measurement approaches for PC, printing, and supplies marketing programs - Integrate long-term ROI metrics, short-term direct-response data and insights to generate marketing insights -Develop marketing campaign analysis to measure strategic and economical return and value, improve marketing effectiveness impact marketing-mix allocation and tactical media mix. From March 2012 to Present (3 years 10 months) Houston, Texas AreaManager, Americas Marketing Strategy & Planning Consumer PC, Accessories, Services @ Marketing lead for the Americas region ( North America and Latin America) Marketing strategy & planning: Consumer PC, accessories, services - Develop annual and quarterly regional-level marketing plans aligned with business and global marketing priorities - Create marketing framework for AMS campaign and programs in close collaboration with countries - Define cross-Regional activation platforms for key marketing campaigns - Drive region marketing needs and requirements into global and cross functional support teams From August 2014 to April 2015 (9 months) Sr. Digital Strategist, Ecommerce JCP.com @ Digital strategy, Ecommerce business analysis, Web marketing, Competitive Analysis, Industry trends and market share analysis Web Analytics, Site Merchandising, Ecommerce and Web Content Management From May 2011 to March 2012 (11 months) Internet Marketing Analyst @ Digital media and mobile strategy, marketing and analytics - Web analytics, digital media and marketing research & planning (display banner ads, direct response CPA campaigns, social media, mobile marketing, external e-mail -campaigns) - Budget management -Prepared digital marketing briefs, digital media RFPs, marketing creative briefs for digital media and mobile campaigns - Utilize Omniture to provide insight on campaigns, ensures the ROI meets Academy's standards, and suggests new avenues to increase traffic to academy.com - Created Internet marketing research plan to identify strategic online marketing initiatives, keeps up with industry trends, and expanded company database. - Oversaw the company’s first mobile marketing efforts, lead the marketing and development of mobile database club Business Management: Responsible for day to day management of Academy's gift card business, including preparation and presentation of a gift card business plan, inventory planning, business development, cost analysis, and sales forecast. From May 2010 to May 2011 (1 year 1 month) Marketing Communications Planning @ Opera in the Heights: - Developing annual marketing plan: secondary research and analyzing survey results, created SWOT analysis, identified issues and challenges, created detailed marketing objectives, strategies, tactics and measurement Houston Grand Opera Guild: - Drafted brand perception survey for brand research and planning. - Assessed the Guild’s online presence, developed a gap analysis, identified challenges, marketing objectives and created a social media strategy and roadmap. - Created Guild's first Facebook group, promoted Guild events through social media From March 2009 to May 2010 (1 year 3 months) Digital Media & Marketing Account Manager @ Campaign Management:  Managed, launched and reported on retail client’s digital branding campaigns: online sweepstakes, product integration and sponsorship programs, online promotional sitelets, social networking campaigns, mobile, video episodes, display banners, custom sitelets  Structured and implemented campaign launches with publishers, agencies and vendors  Lead and managed campaign measurement and analysis to meet strategic objectives  Created and presented campaign wrap-ups to clients and senior management  Analyze and presented competitive landscape for retail industry’s digital media strategies  Ensure publisher integration programs aligned with brand equity Insights and reporting:  Spearheaded campaign reporting and analysis to meet strategic objectives  Monitor and report digital media performance through metrics and KPIs, provide strategic analysis, recommendation for optimizations  Generated and presented weekly reports, examined measurements: traffic volume, conversions, engagement, interaction rates, click order, revenue, opt-in and leads  Identified success metrics, benchmarks and established key performance indicators for campaign measurements  Assisted the launch of online branding surveys, involved in the review of surveys and presentation  Analyze competitive landscape for the retail industry, retail digital strategies and social media strategies  Created and presented in-depth post analysis campaign wrap-ups to clients and senior management, provided in-depth insights and learnings from digital branding and social media campaigns Project Management:  Lead status meetings with agency partners and clients to align project and manage timelines, initiated the generation of clear status reports for complex projects  Acted as liaison between client public affairs, legal, merchandise, marketing teams and publishers  Managed monthly accounting From March 2008 to January 2009 (11 months) Advertising Research and Planning resident @  Created a branding framework and cutting-edge consumer engagement philosophy from examining the agency’s process of strategic planning and research for communication plans  Analyzed secondary marketing research, competitive landscapes, target audience  Identified key insights to draft marketing strategies  Wrote creative briefs for new business pitches  Organized agency’s research and planning tools, created a visual roadmap for the agency’s online and offline research & planning tools From June 2008 to August 2008 (3 months) P&G Advertising Sr. Account Executive @  Performed advertising strategic planning and execution for Greater China region multinational P&G brands: Pampers, Olay Skin Care and Head & Shoulders to maintain its leadership in market share  Accomplished successful localization campaigns from global strategies, derived from deep understanding of consumer insight  Guided qualitative consumer research for new product launch and marketing strategies  Revamped Olay anti-aging line via advertising, promotions, events program by leveraging on brand’s strength, strong consumer insight and unmet needs. Achieved record high in SKU shipping and category market share  Launched successful Olay facial mask campaign with clear positioning that achieved success in extremely cluttered market of department store brands and low-tier products  Launched Head & Shoulders product extension through celebrity endorsement campaign, claimed new market share from cosmetics category and reached new brand equity goals  Developed Pampers in-store promotions materials that created dynamic presence in retail store environment. Delivered promotional messages while aligning with brand guidelines and integrated with holistic campaign look.  Created brand advertisement effectiveness reports that informed marketing strategies  Analyzed and presented monthly, quarterly and annual competitor reports  Presented knowledge on local consumer insights from marketing research and competitive analysis to regional account supervisors and regional marketing brand teams  Conducted status meetings, creative presentations and reviewed production financials  Managed marketing initiative calendars and project timelines  Developed advertising programs for the non-profit Taiwan Beverage Alcohol Forum, emphasizing holistic communication From August 2003 to June 2006 (2 years 11 months) Master of Science, Integrated Marketing Communications @ Northwestern University From 2006 to 2007 BA, English @ University of Richmond From 2001 to 2002 National Chengchi Universityhigh school Ming-Chin Wu is skilled in: Marketing, Social Media Marketing, Interactive Marketing, Analytics, Email Marketing, Mobile Devices, Digital Marketing, Digital Strategy, Brand Management, Integrated Marketing, Marketing Strategy, E-commerce, Web Analytics, Mobile Marketing, Data Analysis, Interactive Advertising, Digital Media, Marketing Communications, Microsites