Former SaaS executive at Meltwater Group with 7 years of experience from North America and the Nordics. Currently an entrepreneur building Vainu.io - an innovative predictive lead scoring software. We help B2B sales, marketing and account management people to boost their performance with the data driven intelligence. Areas of expertise: - SaaS & Cloud business & technology - B2B sales - Customer Success - Big Data - Media insights & analytics - Social Media - Management - Start-ups - Entrepreneurship

Sales & Customer Success @ Vainu brings leads. It analyzes which of your target group’s prospects are most likely to convert. It is based on many indicators such as company’s financial performance, social profiles, web-analytics and users own preferences by using well known algorithms. (E.g Elo-rating and Bayesian). After Vainu has analyzed your target group, it ranks the prospects giving you the best lead first. The prospect is linked to a vast company information database which gives you the decisionmakers contact information, and you can contact them as you go, since Vainu.io is mobile friendly. Vainu.io is officially founded in 2013, but operations started fully in summer 2014. We have already gained numerous clients and are four people working on the project. We are privately funded and also supported by the Finnish Funding Agency for Innovation (TEKES) Founders have experience on both technical and commercial side. Tuomas Rasila’s mobile business applications have been downloaded millions of times in App store. He has also worked for many well-known organizations on data-intensive applications using machine-learning techniques. Mikko Honkanen and Pietari Suvanto have almost 15 years combined experience on sales, sales management and customer retention in SaaS-industry. Don’t hesitate to contact us for more information! From August 2014 to Present (1 year 3 months) FinlandCountry Director I Finland @ Country Director of Meltwater Group in Finland. Responsible for P&L and operations of one of the fastest growing software companies in the SaaS industry. After being the first Finnish employee back in 2008 we grew the organization to 50 people and served more than 1.500 customers in Finland. Each month we delivered 40-60 % recurring revenue (RR) growth YoY. We welcomed more than 50 new B2B customers each month while keeping the renewal rates and customer satisfaction high. From January 2014 to August 2014 (8 months) FinlandDirector, North America West @ 4S: Social Media. SaaS. Startups. Sales. My responsibilities included: - overseeing the sales & implementation of our Social Suite (Meltwater Buzz) in the Southwest. - full P&L responsibility for the area of 3 offices - people development & coaching From April 2012 to January 2014 (1 year 10 months) San Francisco Bay AreaArea Director, Nordic @ Built and managed a 45 people strong social media organization in Sweden, Norway, Denmark and Finland. Responsible for people development, sales, implementation, customer satisfaction and P&L. We reported record-high growth figures throughout the region. From May 2010 to April 2012 (2 years) Business Unit Director / Meltwater Group @ From January 2008 to April 2010 (2 years 4 months) Business Controller @ From March 2006 to August 2007 (1 year 6 months) Director @ From March 2003 to August 2007 (4 years 6 months)

Financial Strategy @ University of Oxford - Said Business School From 2010 to 2011 M.Sc @ Helsinki School of Economics From 2003 to 2006 Mikko Honkanen is skilled in: SaaS, New Business Development, Social Media Measurement, B2B, Business Development, Social Media, Start-ups, Management, Leadership, Entrepreneurship, Direct Sales, Sales, Sales Management, Lead Generation, Sales Process, Account Management, Digital Marketing