Sr. Marketing Manager - Fiber One Granola Bars & Snacks @ General Mills
St. Lawrence University
Experienced marketing professional who leveraged ten years of entrepreneurial success with two self-started companies into ten plus years CPG innovation and brand management success in positions of increasing responsibility in the USA and globally. Possesses a proven track record of managing all aspects of the business across the entire P&L; leveraging compelling consumer insights to unearth unmet
Experienced marketing professional who leveraged ten years of entrepreneurial success with two self-started companies into ten plus years CPG innovation and brand management success in positions of increasing responsibility in the USA and globally. Possesses a proven track record of managing all aspects of the business across the entire P&L; leveraging compelling consumer insights to unearth unmet consumer and customer needs in the marketplace; developing and executing cohesive marketing and business strategies that have consistently surpassed revenue and profit targets. Achieved success by leading or collaborating with cross-functional teams and partner agencies at all levels by providing strategic and tactical guidance to strengthen the brand.
Vice President, Marketing @ From October 2013 to Present (2 years 3 months) Sr. Director of Marketing @ Responsible for managing all aspects fo the El Monterey brand portfolio (burritos, tacos, taqutos, etc.) across all consumer touch points. From August 2012 to September 2013 (1 year 2 months) Fresno, California AreaSr. Marketing Manager @ Manage all aspects of the business across the entire $300million Fiber One Grain Snacks portfolio (Core Bars, 90 Calorie Bars and Brownies). From August 2011 to August 2012 (1 year 1 month) Greater Minneapolis-St. Paul AreaMarketing Manager Global New Products @ Responsible for managing the development and commercialization of global new products for $1.5 billion Nestle cereal business. Led development of all aspects of the total brand offering including strategic planning, PnL analysis, manufacturaing strategy, communication development and positioning. From June 2008 to July 2011 (3 years 2 months) Marketing Manager - Yoplait Adult New Products & Margin Enhancement @ Responsible for developing long and short term pipeline of adult new products and commercializing opportunities to support strategic business objectives of $3.5 billion Yoplait brand in the USA. From November 2006 to June 2008 (1 year 8 months) Marketing Manager - Yoplait Kid New Products @ Responsible for developing long and short term pipeline of new products and commercializing opportunities to support strategic business objectives From January 2006 to November 2006 (11 months) Associate Marketing Manager - Yoplait Adult Business @ Led all consumer communications, managed PnL and day-to-day workings of $200MM+ portfolio of brands including: Yoplait Origninal, Light, Thick & Creamy, Whips! & Ultra brands. From January 2004 to January 2006 (2 years 1 month) Associate Marketing Manager - National Accounts, Food Service @ Responsible for strategic development of proprietary new products and integrated marketing platforms for large restaurant chains including McDonald's, Blimpie Subs, Cinnabon, Denny's & Shoney's. From September 2002 to December 2003 (1 year 4 months) Associate Marketing Manager - Total & Fiber One Cereals @ Responsible for day to day activity including budgeting, forecasting, consumer promotions, packaging, sales/trade and busienss tracking and analysis for $160MM+ brands. From August 2001 to August 2002 (1 year 1 month) Product Management and POrtfolio Strategy Intern @ Internet product services group From June 2000 to August 2000 (3 months) Co-Founder @ Formed apparel company specializing in the design, marketing and distribution of high end outdoor clothing and accessories. From 1995 to 1999 (4 years) Founder, CEO @ Founded company to allow direct purchase of natural gas by industry and business in response to federal deregulation. From 1989 to 1995 (6 years)
MBA, Marketing, Brand Managment @ Vanderbilt University - Owen Graduate School of Management From 1999 to 2001 MA, Economics & Government @ St. Lawrence University From 1985 to 1989 Mike Secor is skilled in: Commercialization, Food Service, Product Development, Strategic Planning, Critical Thinking, Brand Development, Business Strategy, Business Management, Cross-functional Team Leadership, Priority Setting, Collaborative Leadership, Marketing Strategy, Product Management, Management, FMCG
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