I am the type of guy who will never be satisfied with not knowing everything. I was the kid who wanted to be great at every sport, spelling bee, math class, chess tournament (yes, I love Chess) and especially tactical forms of marketing. That competitive nature is in my DNA and has allowed me to develop expertise
I am the type of guy who will never be satisfied with not knowing everything. I was the kid who wanted to be great at every sport, spelling bee, math class, chess tournament (yes, I love Chess) and especially tactical forms of marketing. That competitive nature is in my DNA and has allowed me to develop expertise as a Marketing Manager and Digital Strategist.
Much like my personality, I like to get involved in it all. From brand strategy and social marketing planning to audience development and SEM in the same day.
I like to consider myself a fearless marketer, networker and client liaison; Someone who possesses a proven ability to lead projects, get them done and be able to connect with anyone from business clients to co-workers. If you’re interested in connecting – about business, strategy or just to talk – I’m just an inMail away!
Digital Marketing Manager @ My mission is to lead and own all digital marketing initiatives to grow the subscription business of Speakaboos. This includes Social Media, Display, AdX, email and other tactics.
Speakaboos has a mission: To provide a foundation for lifelong learning by motivating reading in every child. We accomplish this by motivating children of all reading levels, helping them become self-confident, independent readers, through a library of high-interest stories that leverages interactive technology and active learning.
I'm so happy and proud to be a part of a company investing in our youth and future. From November 2015 to Present (2 months) Greater New York City AreaDigital Subscription Marketing Manager @ I work with Star Tribune Leadership in the Circulation, Marketing and Digital Departments to create, execute and manage a strategic marketing vision for growing digital subscriptions.
Responsibilities/Oversight for Digital Subscription Marketing
•Customer Acquisition Campaign Development (digital, social media, programmatic, email)
•Audience Development & Partnership Marketing
•Customer Communications & Retention Initiatives
•Detailed Digital Subscription Audience Analysis
•User Payment Flow Optimization
•Redesign of New Subscriber Invoice
•Managing 12-person telemarketing team
•Increase of 18,000 net paid digital subscribers
•$1.07 million (52%) increase in digital subscription revenue in first year
•30.6% increase in on-site subscription purchases versus 2014
•69.1% increase in overall on-site subscription purchases versus 2014
•13% improvement in digital subscription retention + 6% increase in early payments
•20x increase vs. previous subscription purchases through programmatic advertising/DCBM
•Vacation Policy/Digital Product-Trial implementation -> 2,000 digital subscription product trials per week and an additional $800,000 revenue/year with less than 0.5% loss of affected customer base. From March 2014 to October 2015 (1 year 8 months) Communications, SEM and Social Media Manager @ As Communications, SEM and Social Media Manager, I worked closely with Nerland management to develop and lead the clients of Nerland Co. in growing their business in the digital and social landscape on the brand and campaign level.
Managed responsibilities include: developing social and digital marketing strategy, implementing campaign structure, launching projects, monitoring and optimizing all projects on a consistent basis. Acted as Community Manager by creating and executing strategic content posting and ad management on a variety of social platforms (Google+, Facebook, LinkedIn, Yelp, etc.)
I also assist Nerland Co. in creating and reviewing effective copy, small website builds, mobile website builds, content creation and web traffic strategy using Google Analytics.
Look at our online home here : www.nerland.co/
Go ahead and like us on Facebook here : www.facebook.com/nerlandco
Tweet at us on twitter here : twitter.com/nerlandco From August 2013 to August 2014 (1 year 1 month) Greater Minneapolis-St. Paul AreaMarketing Manager @ As Marketing Manager, I work closely with Olup & Associates management to develop and lead the company's growth in all business development and strategic local marketing decisions. I supervise the firms corporate image and online advertising programs, media & PR relationships, in-house business development training programs, referral networks, external communications, digital presence, and market research.
•Developing PR relationships .
•Direct and coordinate (2) Family Law related articles written by O&A, to be published by the Minnesota State Bar Association.
•Achieve strategic digital market penetration in targeted areas such as Edina, Eden Prairie, Excelsior, Lake Minnetonka region, and parts of Minneapolis.
•Google AdWords optimization --> Achieved Google ad placement in the 1-2 position, resulting in a 75% increase in client inquiry from target market locations/demographics. Reduced overall Google advertising budget by 20%.
•Increase pipeline of potential "A & B" clients --> overall average household income of client inquires grew 300% in 6 months.
•Event planning for firm related events From December 2012 to June 2013 (7 months) Marketing Manager @ As Marketing Manager for Kaskaid Hospitality (most notably known for "CRAVE" restaurants), I was tasked with executing multiple marketing campaigns for 5 separate restaurant locations, as well as the CRAVE Catering brand. Initiatives included:
•Project management and execution of "CRAVE Cares" cause marketing campaigns in 2012 with local and national non-profit organizations.
•Direction and management of MOA in-mall marketing campaigns.
•Continued growth of dozens of business relationships with targeted retailers in MOA to drive business referrals and brand loyalty.
•Full direction and management of hotel hospitality programs, including development of over 45 direct business relationships with targeted destinations in order to drive referral business, customer loyalty and generate invaluable brand advocacy from key influencers in the market.
•On-site and off-site event planning for CRAVE, figlio, Sopranos Kitchen and UNION.
•Collaboration with Creative Director and Director of Social Media to help drive social engagement, promote CRAVE Cares partnerships, and increase overall restaurant traffic.
•Small copywriting & photography/video shooting for website, blog, Facebook and Twitter.
•Approved and coordinated in-store and direct marketing materials.
•Managed Marketing Interns & Marketing Coordinator. From October 2011 to December 2012 (1 year 3 months) Greater Minneapolis-St. Paul AreaMarketing Coordinator @ •Created and directed CRAVE Mall of America Referral Program, personally initiating and developing dozens of business relationships with targeted retailers that matched the CRAVE demographic in order to drive business referrals and brand loyalty.
•Managed and executed marketing promotions and programs for 4 Twin Cities CRAVE locations.
•Specialized in building beneficial/profitable relationships with local retailers and community members
•Head Trainer of 4 CRAVE Marketing Interns
•Assisted in digital and social media management (Twitter, Facebook, OpenTable)
•Assisted and executed marketing presence at local charity/company events From December 2010 to October 2011 (11 months) Greater Minneapolis-St. Paul AreaMarketing Intern @ Assisted Director of Marketing and Marketing Manager in execution of CRAVE presence at live events, as well as launch CRAVE's Mall of America Retail Referral Program, which increased brand awareness and advocacy to over 40 strategic retail partners in the Mall of America.
Since it's inception, the program has accounted for over $2 million in incremental revenue to the MOA specific restaurant. Identical programs are now implemented at each CRAVE location nationwide. From June 2010 to December 2010 (7 months) Greater Minneapolis-St. Paul AreaMarketing Officer @ As Marketing Officer, I directed all of KNDS FM (NDSU) marketing efforts, including local outreach, event promotion, targeted partnerships, and market research initiatives that focused on gaining higher market share with NDSU students and listeners in the Fargo/Moorhead community.
•Managed and led a team of 5 underclassmen to execute a campus-wide research initiative to gauge brand awareness and demographic listener data. Information gathered led to changes in station philosophy and programming, as well as marketing strategy.
•Increased visibility by managing official involvement at 26 major live concerts and events.
•Exceeded student and community attendance for annual “Block Party” fundraiser by over 100 attendees, leading to a record attendance and fundraising for the station. From January 2009 to December 2009 (1 year) Fargo, North Dakota Area
Bachelors, Marketing @ North Dakota State University From 2004 to 2009 High School @ Eden Prairie High School From 2000 to 2004 Mike Herman is skilled in: Social Media Marketing, Online Marketing, Facebook, Marketing, Online Advertising, Social Media, Marketing Strategy, Advertising, Event Management, Building Relationships, Business Development, Direct Marketing, Public Relations, Integrated Marketing, Blogging