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Mike Cottle

Nordic Head of Digital Sales & Marketing @ Nordea

Head of New Commercial Capabilities, Senior Vice President

Copenhagen Metropolitan Area

Ranked #1,193 out of 23,860 for Nordic Head of Digital Sales & Marketing in United States

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Mike Cottle's Email Addresses & Phone Numbers

Mike Cottle's Work Experience


Nordic Head of Digital Sales & Marketing

February 2015 to Present


Executive Advisor

September 2014 to February 2015

Copenhagen Area, Denmark



February 2013 to August 2014

Mike Cottle's Education

The Henley College

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About Mike Cottle's Current Company


Member of the Digital Banking division's management team Digital Banking serves approximately 11m personal and business customers Developing Nordea's commercial digital customer agenda across all key retail banking markets, for one of Europe's largest financial services groups.

Frequently Asked Questions about Mike Cottle

What company does Mike Cottle work for?

Mike Cottle works for Nordea

What is Mike Cottle's role at Nordea?

Mike Cottle is Nordic Head of Digital Sales & Marketing

What is Mike Cottle's personal email address?

Mike Cottle's personal email address is m****[email protected]

What is Mike Cottle's business email address?

Mike Cottle's business email addresses are not available

What is Mike Cottle's Phone Number?

Mike Cottle's phone (**) *** *** 279

What industry does Mike Cottle work in?

Mike Cottle works in the Financial Services industry.

About Mike Cottle

đź“– Summary

SALES & MARKETING DEVELOPMENT & OPTIMIZATION - DIGITAL TRANSFORMATION - CUSTOMER DIALOGUE & LOYALTY PROGRAMMES – BRANDING & POSITIONING - MARKET & PRODUCT DEVELOPMENT – PUBLIC RELATIONS I believe that commercial success is built upon strong customer and market insight, challenging and intuitive creativity and a solid strategic foundation. I am particularly attracted to working with industries with a high need for step change or reinvention due to high competition levels, changing market conditions or new business areas. Over the past 20 years I have worked in senior roles in a variety of domestic, regional and international working environments; from large groups to VC-funded operations. This has allowed me to develop strong competencies within: - Strategic development & planning - Digital step change and transformation - Corporate messaging and public relations - Customer lifecycle management (CLM) and relationship/dialogue marketing (CRM), combined with loyalty programmes, and cross-sell activities (optimising CLV) - Segmentation and insight based innovation - App & web development - Social media strategy and implementation - Market, product and concept development - Branding, positioning and repositioning - strategy and execution - Fully integrated marketing development and execution from large TV universes to tactical 1:1 lead generation - Marketing budget management and optimization for two of Denmark’s largest advertisers - Significant focus on of ROMI from the development and application of sales modelling to media spend optimization - Retail distribution strategy and optimization - B2B sales - M&A My original career within finance and business planning at director level, has been a solid foundation for a strong systematic and business led approach to marketing.Nordic Head of Digital Sales & Marketing @ Member of the Digital Banking division's management team Digital Banking serves approximately 11m personal and business customers Developing Nordea's commercial digital customer agenda across all key retail banking markets, for one of Europe's largest financial services groups. From February 2015 to Present (11 months) Executive Advisor @ Assisting the Head of Digital Banking for the financial services group From September 2014 to February 2015 (6 months) Copenhagen Area, DenmarkCMO @ TDC/Telia/Telenor/3 joint venture Responsible for branding and public relations From February 2013 to August 2014 (1 year 7 months) Executive Advisor (interim) @ Advising on commercial innovation, including further development of the Company's B2B sales and service concepts, and C-level relationship management concepts. From June 2012 to February 2013 (9 months) Copenhagen Area, DenmarkChief Consultant, Group Marketing (interim) @ Strategic planning / advising Group companies at management and C-Level - both domestic and international - in positioning strategy & process, brand development and marketing optimization. From June 2010 to December 2011 (1 year 7 months) Marketingchef Privat / Marketing Manager B2C @ Responsible for consumer marketing at Denmark's largest telco and advertiser - across all categories (mobile, broadband, TV, landline telephony) From December 2008 to March 2010 (1 year 4 months) Marketingdirektør / Marketing Director @ Responsible for the marketing organisation at Denmark's 2nd largest telco - Sonofon (now Telenor) From April 2006 to September 2008 (2 years 6 months) Head of Market Development (B2C) @ Responsible for development of portfolio strategy, product and market development, and business optimisation for B2C From May 2005 to March 2006 (11 months) Business Operations & Performance Manager @ Business partner to Divisional Director B2C From April 2004 to May 2005 (1 year 2 months) Regional Manager / Nordic CFO @ Responsible for finance and strategic planning in the Groups Nordic Region From 2003 to 2004 (1 year) Finance Director @ From 2002 to 2002 (less than a year) Regional Finance Manager @ From 2001 to 2001 (less than a year) Finance Manager @ From 1999 to 2000 (1 year) Corporate Controller @ From 1998 to 1999 (1 year) Various positions in UK @ From 1989 to 1997 (8 years) Mike Cottle is skilled in: Brand Development, Segmentation, Marketing Strategy, Strategic Planning, Business Strategy, Product Development, Advertising, Change Management, Management, B2B, Marketing, Strategy, Business Planning, International Marketing, Media Planning

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In a nutshell

Mike Cottle's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 7 month(s)

Mike Cottle's Willingness to Change Jobs



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