My real passion is in helping organisations to grow substantially through pipeline development, successfully launching in new regions, improving marketing effectiveness & significantly increasing the number of opportunities driven through Marketing & Sales. I am particularly proud of being able to help 6 fantastic companies through successful acquisition and experience 3 IPO's.. So far!
As an Internal Sales / ADR Manager, my role is to hire, manage & coach market-leading Internal Sales / ADR teams.
Specialties: Recruitment, Team Development, New Market Penetration, Digital Marketing, Coaching, Tele-marketing, CRM, Sales, Pipeline Development, Sales Ops & Quotas, Eloqua, Salesforce.com, LinkedIn.
Manager - Enterprise Internal Sales, EMEA @ As Internal Sales Manager, my role is to hire, train, manage, promote & develop market-leading Internal Sales / BDR teams.
Box is a platform that delivers Enterprise Content Collaboration anytime, anywhere, from any device. We help organizations to bridge the gap between the needs of IT for increased security, control and reporting, along with the demands of the end user for mobile, sharing/collaboration and easy to use integrated Apps.
Ranked by Forrester as the leader our space, with 99% of the Fortune 500 and over 275,000 businesses using Box, it is no wonder that we are the security platform of choice for organisations around the world.
Since January 15' - Leading the Outbound Business function in Europe, the team of 10 are responsible for new opportunity creation, Business Development & Sales-led Marketing Campaigns to companies with over 1000 employees.
Before that I also managed the Sales Development team, as well as the OBR's. From September 2013 to Present (2 years 2 months) London, United KingdomInternal Sales Manager, and Modern Marketing Consultant @ Eloqua were acquired by Oracle on April 1st 2013.
In my role at Oracle I was promoted from an IC4 to M3 Management Level.
Eloqua have been pioneers of the Modern Marketing space since 1999 and help the likes of AMEX, Schroders, Sony, Phillips, Vodafone, AT&T & LinkedIn. They help businesses to drive pipeline & revenue growth through capturing online behaviour, scoring that behaviour alongside ideal customer fit, routing leads automatically through your CRM & giving your sales teams real-time access to their customers' & prospects' buying signals.
In my time at Eloqua, I generated over 100 opportunities, generated $6.5 Million worth of pipeline & was responsible for $2.5 Million of closed & actively forecasted business. From January 2012 to September 2013 (1 year 9 months) London, United KingdomInternal Sales Manager @ The Fizzback Group are innovators in Voice of Customer & Customer Experience Solutions & were acquired by NICE Systems on 19/09/11.
Founded in 2004, the award winning Fizzback solution helps companies to listen, respond and act in real-time to their customers’ comments. Feedback captured at the point of experience is analysed automatically using a unique artificial intelligence engine, driving relevant responses, prompting company action and providing powerful insight into the voice of a previously silent minority. Fizzback enables businesses to derive true economic benefits by increasing customer lifetime value and positive word-of-mouth.
As Internal Sales Manager I bridged the gap between Marketing & Sales to uncover new opportunities & help drive revenue throughout Europe & Asia-Pac. From August 2010 to January 2012 (1 year 6 months) London, United KingdomInternal Account Manager @ Mimeo is a leading cloud based print-on-demand company focused on document management, sharing, and collaboration tools to aid in the printing and distribution of your critical business documents and marketing materials.
As only the 2nd employee in the UK, my role was to help build brand awareness and help land and expand new business opportunities from small, medium and enterprise sized organisations.
This included generating new business through outbound calling campaigns, putting together marketing activities, doing web-based demonstrations & attending relevant Trade shows & events.
Mimeo sells multi-year Saas solutions. From September 2009 to July 2010 (11 months) Based at officeMid-Market Sales Manager (Internal) @ Vovici provide Enterprise Feedback Management (EFM) solutions & were acquired by Verint Systems on 4/08/11.
Based in the UK office of this US software company, and as part of a small sales team responsible for developing UK and EMEA markets, my role combined the traditional internal sales role with the added responsibility for meeting personal sales targets and closing deals up to the value of $25k.
Through a combination of marketing, qualifying inbound phone & web leads, attending organised events and regular outbound activities, I was responsible for closing $250,000 worth of business in the first 12 months. This included securing a large deal in Q4 2008 with a world leading pharmaceutical company leaving me on 150% of my personal target for the quarter.
This was primarily achieved through closing down prospects over the telephone and doing web demonstrations along with a technical resource where necessary. In addition to closing those smaller value opportunities, our team also was responsible for building a pipeline of high end/high value deals and then passing them to the field sales team at the appropriate time.
Other responsibilities included organising targeted marketing events around Europe and online, ensuring a high number or prospects were in attendance and being the main point of contact to ensure the events were successful. From March 2008 to May 2009 (1 year 3 months) Kingston upon Thames, United KingdomInternal Sales Manager @ Unica is a global provider of enterprise marketing management (EMM) solutions and services, and was acquired by IBM in August 2010.
Being first point of contact for any enquiries via E-mail or telephone for Unica’s suite of Marketing & campaign Management tools.
Growing the pipeline in Northern & Central Europe from $5M to $20M by working with a list of target accounts, following up on trade show attendees, putting targeted marketing campaigns together & cold calling.
Working closely with 3 sales reps to help them achieve an annual sales target of $1.8M per person.
Providing the sales team with 40 qualified leads to work on in 2006 which led to 16 opportunities moving into the company pipeline.
Responsible for growing the Internal Sales team from 1 to 4 agents, setting targets & compensation plans & keeping motivation high within the team.
Being the “Guru” and 1st point of contact in Europe for SalesLogix, the firm’s CRM tool for managing prospects and customers & pipeline.
Building and maintaining a database of high level contacts to invite to download whitepapers, new product sheets, attend events & keep updated on market developments.
After my first 2 years at Unica I was promoted from an Internal Sales Rep to Senior Internal Account Manager & Team Lead position. From January 2004 to November 2007 (3 years 11 months) UxbridgeInside Sales Exec @ JD Edwards provides end-to-end ERP solutions and was acquired by PeopleSoft on 18/07/2003.
First point of contact for any interest in JD Edwards ERP, CRM & Financials products and to qualify any existing opportunities when I joined.
Building a pipeline with 3 sales execs to achieve yearly targets of £2 Million each.
Targeting Times top 500 companies to gather information on current MIS systems & find out any aches or pains or ways in for JD Edwards.
Attending trade shows & exhibitions specific to the industry and doing follow-up on potential leads thereafter.
Inputting contact and product information into Siebel for management reports.
Working with marketing to ensure the best campaigns are being done for specific verticals.
Working with channel partners on the smaller revenue opportunities.
Responsible for the quarterly reporting of the team’s performance targets. From December 2002 to October 2003 (11 months) Reading, United KingdomInternal Sales Manager @ ACT! & SalesLogix CRM solutions were acquired by Sage on 17/6/01, and then by Swiftpage on 20/03/13!
Managing a team of 10 for the last 6 months of the role including Customer Services, Inside Sales & Sales operations.
Calling into the existing customer base for general account management and to discover any available opportunities for cross-sell/up-sell.
Carrying out product demonstrations at various trade shows.
Organising E-mail blasts to segments of the database to update information and find potential leads.
Chasing orders, processing and ensuring shipments go out on time.
Allocating leads to resellers & channel partners.
Setting up a database in SalesLogix (CRM tool) to monitor all customer information, including address details, maintenance contracts and order details.
Putting processes in place to ensure all stages of the sales cycle are covered from start to finish.
In charge of a team of six advisors, responsible for performance monitoring and providing training and ongoing coaching/support.
Being part of a sales team responsible for a quarterly target of over $1 Million. From April 2000 to August 2002 (2 years 5 months) Slough, United KingdomInside Sales Account Manager @ Using my previous experience in selling to IT Manager levels, I changed the way I approached a prospect to enable me to have professional conversations with Financial Directors and CEO’s, with a view to organising meetings for the Account Manager I was working with.
Continually exceeding monthly targets, which involved finding 15 new opportunities per month, purely from cold calling Blue-chip companies and working closely with two Account Managers to achieve an annual sales target of £1,000,000.
Organise & attend conferences relevant to the ‘Business Performance Measurement’ industry, this would include setting up and manning our stand, as well as generating as many leads as possible which would be followed up thereafter.
As different marketing options came to CorVu, I would also be responsible for distinguishing which of these opportunities would increase the most revenue to CorVu.
Organising quarterly direct mail campaigns and E-mail blasts to segments of CorVu’s target markets.
When I started at the company I also was given the task of Networking ACT, their current sales tracking system, this involved working closely with a consultancy firm and attending both the User and Administrator training courses run by INTA-ACT. From February 1999 to April 2000 (1 year 3 months) Ealing BroadwayInternal Sales Executive @ By using my customer service & sales skills that I had developed in the past year or two I quickly discovered that I was able to be successful in selling into a wide variety of existing accounts.
Discussing technical issues with clients at all levels.
Organising demonstrations of the software for potential clients.
Selling into new accounts both over the phone and in person.
I started selling into the education and Government industry for my first year at Sunrise Software, then moving into companies in the IT Sector which also included Value Added Resellers which helped me to have the experience of selling into many different verticals. In the last 3-4 months I was also more involved in attending workshops and presentations relevant to the helpdesk industry, which has extended my experience in selling with customers in a face-to-face situation. From December 1996 to February 1999 (2 years 3 months) Kingston upon Thames, United Kingdom
Mike Cooper is skilled in: Lead Generation, CRM, Demand Generation, Sales Management, Start-ups, Marketing Automation, Salesforce.com, Sales Operations, Cold Calling, Sales Recruitment, SaaS, Sales, Cloud Applications, Leadership, New Business Development, Sales Process, Team Leadership, Marketing Strategy, Email Marketing, Coaching, Digital Marketing, Customer Experience, B2B, Content Marketing, Solution Selling, Eloqua, Pipeline Development, Social Media, Lead Management, Online Marketing, Cloud-based, Marketing, LinkedIn, Voice of the Customer, digital body language, Campaign Management, Inside Sales, Telemarketing, Sales Development, Profiling, SalesLogix, Customer Feedback, Pipeline Building, b2c, Strategic Planning, ADR Management, Spiff / Incentive..., Compensation Planning, Prospecting Skills, Sales Prospecting
Websites:
http://www.box.com,
http://uk.linkedin.com/in/mikecooper32