Principal at Engine Accelerate
Laguna Beach, California
Independent sales representative @ Arnette Optics, Morrow Snowboards, Globe Shoes •Orange County/San Diego/Los Angeles Sales representative for Arnette optics, Morrow Snowboards, and the launch of Globe Shoes into US market. From December 1995 to December 1996 (1 year 1 month) San Diego-Orange County-Los AngelesVP of Global Marketing @ Electric Visual • Responsible for re-structuring of the new...
Independent sales representative @ Arnette Optics, Morrow Snowboards, Globe Shoes •Orange County/San Diego/Los Angeles Sales representative for Arnette optics, Morrow Snowboards, and the launch of Globe Shoes into US market. From December 1995 to December 1996 (1 year 1 month) San Diego-Orange County-Los AngelesVP of Global Marketing @ Electric Visual • Responsible for re-structuring of the new Electric global marketing department. • Worked with and participated in PPR Sports and Lifestyle/Luxury division transition and team training.• Signed key athlete/advocates for maximum impact in target markets.• Spearheaded major cause-marketing campaigns, including a brand partnership with the “November” Global Organization in support of cancer awareness. Contributed to raising over 116+ million and drawing brand attention in key markets.• Executed strategic major event sponsorships, including the first ever WCT Volcom Fiji Pro. From August 2011 to August 2012 (1 year 1 month) VP of Global Marketing @ Skullcandy Inc. • Member of executive team which drove company sales from 85 mm to +200mm, including successfully taking company public (IPO July 20th, 2011 NASDAQ “SKUL”). • Responsible for expanding brand & company footprint connecting Utah main offices to California, including selecting, building out, and managing functional satellite office for "Skullcandy Pacific" housing the Marketing and Creative divisions. • Responsible for Skullcandy Demand Creation Marketing efforts both domestic & global. • Worked cross departmentally with business development, sales, product, online, social media and international dept. to achieve strategic company objectives. Awards: -SIMA Product Innovation of the Year award for “Roc Nation Aviator”. -944 magazine personally selected as one of the 10 selected “Top 10 Trailblazers”.-Transworld SIA Booth of the year award for “Skullcandy Genesis” theme. -Skullcandy voted by Forbes “Top 50” places to work. From August 2009 to September 2011 (2 years 2 months) San Clemente, Salt Lake CityGlobal Marketing Director-Co-Founder @ Electric Visual • One of three original co-founders who built the Electric brand from conception to 25+ million in sales, resulting in the acquisition of Electric Visual by Volcom Inc. in 2008.• Responsible for developing and managing the execution of all marketing programs and brand identification strategies for Electric (print, web and media advertising) from concept to implementation. • Established strategic marketing directives to fulfill company product, branding and financial objectives. • Developed creative vision to push Electric’s branding, sales, and company strategy to achieve defined immediate, 5 and 10-year brand objectives. • Managed National and International Marketing personnel. Responsibilities included (but were not limited to): interviewing, hiring and training of employees; planning, directing and delegating work; conducting performance appraisals. • Established and managed all facets of Electric’s marketing budget based on projected fiscal year sales. • Built and maintained Electric’s Marketing Plan in relation to defined budget (retainers, promo product, media spend, travel and event spend).• Explored innovative new ways to maximize marketing spend and sales opportunities for Electric.• Maintained and capitalized on network of key industry influencers, contacts and strategic partners for brand growth.• Managed strategy sessions with the sales department, rep force, and creative team to identify key opportunities to elevate marketing, sales and company efforts.• Evaluated market research and adjusted marketing strategies to adapt to changing market and competitive conditions.• Oversaw management of all retained athletes (250+ athletes in 30 countries).• Identified and managed the execution of all sponsorship and product placement opportunities.Awards:(SIMA Awards) -2006 “Breakthrough Brand of the Year”. -2007 nomination “Company of the Year”. -2009 nomination “Accessory Product of the Year”. From 2000 to 2008 (8 years) San ClementeSports Marketing Manager @ Arnette optics •Sports Marketing Manager for Surf, Skate, Snow, and Music Divisions. •Participated in growth of Arnette Brand to 40 million+ in sales and the acquisition from parent company Bausch and Lomb, Inc. to Luxottica group. From 1997 to 1999 (2 years) San ClementeManager, Buyer, Retail Sales @ Laguna Surf and Sport •Manager, Buyer and Salesman for Laguna Surf and Sport, employed by Eric John.•Participated in growth of LSS Brand and success in market, eventually leading to acquisition to Volcom in 2008 From 1985 to 1996 (11 years) Laguna Beach, Second Reef, LSS-Aliso, LSS-RSMPrincipal @ Engine Accelerate ENGINE is a progressive and experienced business accelerator that helps our clients achieve their objectives faster and with greater impact. We are specifically focused on Media, Technology and Youth Culture. Clients include: •Fuel TV+ www.fueltvpresents.com "The Global Home of Action Sports." •Subnation www.Subnation.gg "Subnation is a full service marketing and media platform focused on the culture of gaming and lifestyle of esports." •SCS www.wearescs.com "Brand Transformation Agency." Engage. Accelerate..Advance...www.engineaccelerate.com Laguna BeachVice President-Sales and Marketing @ Agenda Show Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. Agenda is where passion becomes profit and the business of creativity is conducted in a truly authentic environment. • Executed five trade shows annually, in Long Beach, CA, as well as in Las Vegas, NV. • Helped company evolve into the most diverse and creative lifestyle fashion trade show in the world. • Exceeded attendance by 50% while managing launch of the first ever “Agenda Festival Day” (14,000 consumers attended).• Drove revenue growth 150% over 4 years. • Spearheaded innovative additions to the existing show, including “The Break” a Founder-interview content series and “Agenda Emerge” content creation initiative. • Member of "ComplexCon" launch team. Consumer show launched in 2006 referred by many as todays youth world fair. • Worked with over 700+ brands, assisting their business needs within the show and also creating unique business solutions. From April 2013 to December 2017 (4 years 9 months) Orange Country & Los Angeles
Arnette Optics, Morrow Snowboards, Globe Shoes
Independent sales representative
December 1995 to December 1996
San Diego-Orange County-Los Angeles
Electric Visual
VP of Global Marketing
August 2011 to August 2012
Skullcandy Inc.
VP of Global Marketing
August 2009 to September 2011
San Clemente, Salt Lake City
Electric Visual
Global Marketing Director-Co-Founder
2000 to 2008
San Clemente
Arnette optics
Sports Marketing Manager
1997 to 1999
San Clemente
Laguna Surf and Sport
Manager, Buyer, Retail Sales
1985 to 1996
Laguna Beach, Second Reef, LSS-Aliso, LSS-RSM
Engine Accelerate
Principal
Laguna Beach
Agenda Show
Vice President-Sales and Marketing
April 2013 to December 2017
Orange Country & Los Angeles
•Orange County/San Diego/Los Angeles Sales representative for Arnette optics, Morrow Snowboards, and the launch of Globe Shoes into US market. •Orange County/San Diego/Los Angeles Sales representative for Arnette optics, Morrow Snowboards, and the launch of Globe Shoes into US market.
What company does Mike Carter work for?
Mike Carter works for Arnette Optics, Morrow Snowboards, Globe Shoes
What is Mike Carter's role at Arnette Optics, Morrow Snowboards, Globe Shoes?
Mike Carter is Independent sales representative
What industry does Mike Carter work in?
Mike Carter works in the Sports industry.
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