All round communications manager and award-winning editor/publisher with first rate project management skills. Since joining the CII I have extended my skill set by gaining experience in running budgets, honing publisher skills, implementing advertising and marketing strategies for the publications. In addition I have overall responsibility for content management on the professional body's websites and have created and set the strategy for the CII's social media channels. Specialties: Magazine and supplement creation and production; social media; event creation and event marketing (Broker Expo); creative and commercial concepts for brand and brand extension, great networker; award winning writer (BIBA Journalism Awards), internet concepts (Regulation Zone, Schemes Zone and Broker Forum); and in-depth general insurance market knowledge.

Communications Manager @ Responsible for CII Group Communications including its membership publications The Journal (circ 79,000) and the FS Magazine (circ 35,000), social media accounts and strategy (Twitter/ YouTube and LinkedIn), e-newsletters and content on the CII website. Am also in the process of launching a new CIICareers jobsite. PUBLICATIONS Responsible for creating and producing the two membership publications of the CII and PFS which jointly reach our 115,000 members across 150 countries. SOCIAL MEDIA Currently the CII Group reaches more than 70,000 people through its various social media channels including Twitter, LinkedIn and YouTube. Created the #CIIGroup Twitter account in December 2010. It provides information from both the CII and the PFS and currently has more than 8,000 followers as of July 2015. Responsible for the official CII LinkedIn group profile (The Chartered Insurance Institute) which has more than 35,000 members as of July 2015 after stagnating at 1,000 members at the start of 2011. The group has grown massively and now provides an excellent forum for CII and PFS members to discuss many varied topics with each other including sector issues and debates on CII exams and services. Experienced at managing communities, social content and engagement. E-NEWSLETTERS Creating content for and overseeing the CII and FS Xpress e-newsletters, which are sent out to in excess of 45,000 members. CIICAREERS.CO.UK Have project managed the launch of the new CII jobs site, a member benefit which has the USP of ensuring that CII members are prioritised during employer search. Launched in August 2015 the site had over 1,000 job views and more than 200 sign ups in just two weeks. See the website at www.ciicareers.co.uk. CII WEBSITES Oversight of the content of the body's websites working with CII Web Section editors on the web team to ensure that content is up to date and relevant. From November 2010 to Present (5 years) London, United KingdomSenior Editor @ Responsible for planning, producing and delivering editorial financial content for display across all of Defaqto's online and print properties. Managed editorial content delivery. In charge of the production of over 40 paid for reports, Star Ratings reports and free guides produced by Defaqto's in-house financial experts on a variety of topics including general insurance, investments, pensions, savings, life and protection. Producing financial consumer guides for inclusion in the national media; overseeing the design and content of the publication. Ensuring an appropriate level of coverage of the latest industry topics through various means, including news, features, market reports and guides and social media. Utilising the CMS system to load news stories, features, profiles, online gudes and press releases to all Defaqto sites (Drupal). Responsible for editing and checking existing editorial content to ensure accuracy, quality and maintenance of standards. Accountable for the writing, re-writing and migration of new and existing editorial content to Defaqto's website. Also responsible for the PR function of the business - in the absence of a PR Manager - including managing a banking spokesman, the creation of press releases, updating of the media centre and overseeing a TV programme deal. From July 2009 to November 2010 (1 year 5 months) HaddenhamEditor of Insurance Age @ Editor of Insurance Age magazine, a trade press magazine for UK general insurance brokers. Managed a team of three, a deputy editor, a reporter and a sub-editor. Responsible for the production, commercial and strategic direction of the magazine. This included developing, helping to organise and hosting an awards ceremony for 500 members of the broking community; being in charge of the supplement programme; overseeing the Insurance Age website; and being in control of the content and strategic direction of the Broker Expo, a very successful business event created for brokers by myself. Built a contacts list of over 2,000 people, including top chief executives, from the insurance industry making me highly respected within the sector. Created and marketed the Broker Expo in 2005 after seeing a gap in the market – an event for brokers – attracting hundreds of delegates from all over the UK. Stayed in charge of the whole overall strategy and direction of the event until I left the firm. Under my editorship the magazine was shortlisted three years in a row for the highly competitive national PPA Magazine awards. The only magazine in my division to gain this achievement. Worked closely with the sales team to ensure that the magazine made the most of its commercial opportunities while maintaining its editorial intergrity. Created ideas such as the online Broker Forum Regulation Zone and Schemes Zone, which were all sponsored by providers for long periods. Managed, updated and despatched news content as well as weekly and monthly magazine alerts on the Insurance Age website using CMS. From July 2003 to July 2009 (6 years 1 month) Features and Deputy Editor, Insurance Age @ Worked closely alongside the Editor to decide the content of the magazine on a monthly basis. In charge of the magazine in the absence of the Editor. Responsible for the features section, five supplements and the Insurance Age Directory. Commissioned all freelance writers required to provide copy for Insurance Age. Ensured that the commissioning budget for each issue was adhered to. (The only Features Editor to keep under budget for the whole division) Created the Broker Business Guides series that were both a commercial and editorial success when the magazine was going through a tough period. From April 2001 to July 2003 (2 years 4 months) Publications Manager @ Promoted to manager from the role of publications co-ordinator due to excellent project management skills. Given overall responsibility to produce the Herbalife distributor magazine, the Today. Produced numerous marketing leaflets and brochures for Herbalife distributors. I also wrote and researched articles for the magazine. Edited and proofread the publication. Ensured the magazine was produced and despatched in a timely manner. Recruited, motivated and trained a team of two designers. Liaised with printers, photographers, scanning and despatch houses on a daily basis. Drafted budget reports. From 1999 to 2001 (2 years)

2:1, Journalism @ University of Central Lancashire From 1993 to 1996 GCSEs @ Buckingham Secondary School From 1987 to 1991 Primary School @ Allan Shaw School From 1980 to 1987 Michelle Worvell is skilled in: Publishing, Journalism, Editorial, Copywriting, Newsletters, Social Media, Magazines, Editing, Insurance, Proofreading, General Insurance, Publications, Advertising, Management, Strategy, Writing, Strategic Communications, B2B, Copy Editing, Feature Articles, Web Content, Social Networking, Public Speaking, Team Leadership, Business Networking, News Writing, Online Journalism, Financial Services, CMS, Budgeting, Content Management, Stakeholder Management, Social Media Measurement, Web Content Management