Imaginative B2B marketing professional with more than ten years of experience in advertising, marketing, brand management, event management, business development and relationship building with Fortune 1000 companies globally. Enthusiastic, cross-functional leader with proven expertise in the development and implementation of consistent approaches to drive business and successfully reach new markets. Specialties: advertising, alliances, branding, budgeting, business development, campaign management, client account management, content writing, CRM (Salesforce), demand generation, direct mail, event planning, exhibitor & sponsorship management, field marketing, integrated marketing communications, lead generation/nurturing, market growth strategies, marketing automation (Eloqua & Marketo), multi-touch campaigns, ROI metrics and reporting, social media, search, vendor management and negotiation, webinars/videos

Director, Field & Event Marketing @ From April 2015 to Present (7 months) San Francisco Bay AreaSenior Marketing Programs Manager @ From January 2012 to Present (3 years 10 months) San Francisco Bay AreaMarketing Manager @ Responsible for the strategic and tactical marketing efforts of Protiviti’s largest solution offering, Internal Audit & Financial Controls, including planning, budget accountability and ROI. These marketing efforts targeting C-level executives include advertising, sponsorship, webinars, direct mail and email campaigns, speaking engagements and thought leadership development. Brand Management • Develop and execute integrated marketing campaigns to generate brand awareness and increase market penetration for key business lines while using a variety of channels including advertising, webcasts, email, direct mail and events. • Penetrate new markets via strategic relationships with alliance firms through co-branded events, collateral and business development efforts while successfully reaching and generating qualified new business leads among key target and buyer audiences at the Fortune 1000 level. • Manage and produce local and international events, conferences and seminars through concept design, contract negotiations, internal and external communications, marketing collateral, and on-site coordination. Managerial Proficiency • Efficiently forecast, prepare and manage annual regional and national budgets, while cutting excess spending and increasing ROI from current and planned programs. • Facilitate ongoing collaboration with cross-functional teams (corporate marketing, field marketing, public relations, editorial, intranet, website and database management) to develop and successfully execute joint go-to-market campaigns and programs. Operational Effectiveness • Drive strategic CRM initiatives to generate new business in existing accounts and new markets including mining data from the system to identify up-selling and cross selling opportunities among our client base. • Implement and maintain email management systems as well as create documentation and style guides to assist the team in using these channels of promotion. From July 2003 to January 2012 (8 years 7 months) San Francisco Bay AreaSales & Marketing Coordinator @ • Identified new clients and worked with established clients to create an interest in the company’s event services. • After extensive market research of relevant companies, connected executive buyers and sellers in various industries such as telecommunications, financial institutions and pharmaceuticals. • Coordinated event planning by assisting with the organization and coordination of strategic B2B events and services in high profile locations across Central and Eastern Europe. • Directly involved with the management and coordination of speakers, budget, venue, suppliers, delegates, database, and signage. • Communicated on a daily basis with corporate executives of various international organizations. From August 2002 to June 2003 (11 months) Prague, Czech RepublicAssistant Event/Wedding Planner @ • Organized and executed special events such as weddings, banquets, fundraisers and golf tournaments. • Booked and served as a primary point person for vendors, photographers, florists and musicians. • Assisted with the management of wait staff and catering staff in a high pressure environment. From September 2000 to July 2002 (1 year 11 months) Chico, California AreaInsurance & Securities Sales Representative @ From December 2000 to August 2001 (9 months) Para-Legal Intern: Housing Law Program @ From August 1999 to September 1999 (2 months) Intern/Marketing Representative @ From March 1999 to May 1999 (3 months) Campaign Office Assistant @ From July 1997 to December 1997 (6 months) Sacramento, California Area

Marketing, Major: Marketing @ California State University-Chico From 1997 to 2002 Philosophy, Minor: Philosophy @ California State University-Chico From 1997 to 2002 Michelle Trowbridge is skilled in: Salesforce.com, MS Office Suite, Adobe Acrobat, InDesign, Photoshop, Hoovers, Eloqua, Marketo, BrightTALK, WebEx, Live Meeting, SharePoint, PeopleSoft, Marketing, Microsoft Office, CRM, Integrated Marketing, Strategy, Google Analytics, Google Adwords, Drupal, Brightcove, Event Planning, Event Management, Online Marketing, Marketing Automation, Search Advertising, Online Advertising, Analytics, Budget Forecasts, Campaign Strategies, Online Lead Generation, Lead Generation