Image of Michelle McAlister

Michelle McAlister

Senior Marketing Copywriter @ LinkedIn

Senior Copywriter at LinkedIn

San Francisco Bay Area

Ranked #1,093 out of 21,860 for Senior Marketing Copywriter in United States

Section title

Michelle McAlister's Email Addresses & Phone Numbers

Michelle McAlister's Work Experience

LinkedIn

Senior Marketing Copywriter

October 2015 to Present

LinkedIn

Senior Content Strategist

January 2015 to Present

San Francisco Bay Area

michellemcalister.com

Travel Writer

2006 to Present

San Francisco Bay Area

Michelle McAlister's Education

Stanford Continuing Studies

Brand and Marketing

2015 to 2015

University of California, San Diego

Grad Certificate Program, Feature Writing

Metropolitan State University of Denver

B.A. French Language and Literature

Michelle McAlister's Professional Skills Radar Chart

Based on our findings, Michelle McAlister is ...

Inspirational
Self-sufficient
Private

What's on Michelle McAlister's mind?

Based on our findings, Michelle McAlister is ...

56% Left Brained
44% Right Brained

Michelle McAlister's Estimated Salary Range

About Michelle McAlister's Current Company

LinkedIn

Recently rotated in to LinkedIn's Brand & Marketing team, I support B2B communications, marketing emails, campaigns, and brand storytelling.

Frequently Asked Questions about Michelle McAlister

What company does Michelle McAlister work for?

Michelle McAlister works for LinkedIn


What is Michelle McAlister's role at LinkedIn?

Michelle McAlister is Senior Marketing Copywriter


What is Michelle McAlister's personal email address?

Michelle McAlister's personal email address is mi****[email protected]


What is Michelle McAlister's business email address?

Michelle McAlister's business email addresses are not available


What is Michelle McAlister's Phone Number?

Michelle McAlister's phone (**) *** *** 419


What industry does Michelle McAlister work in?

Michelle McAlister works in the Writing and Editing industry.


Who are Michelle McAlister's colleagues?

Michelle McAlister's colleagues are Siyang Li, Anthony Yu, Yi Tian, Jessica Luk, Peter Tong, Ramil Nobleza, Yutao Hou, Seung Lee, Yuxiang(Chris) Chen, and Raghuveer Jagirdar


About Michelle McAlister

📖 Summary

I love communicating with people in their own language, whether I'm traveling abroad or writing for a product. If I'm copywriting, I go for clear and compelling. When I'm crafting UX copy, I aim for easing confusion before it starts, anticipating needs before they arrive, and finding ways to delight when you least expect it. My specialties include: •Writing with persuasion, clarity, and conviction •Breaking down industry jargon into easy-to-absorb copy •Crafting contextual, audience-specific tone and language •Branding products, movements or people •Giving customers and readers reasons to believe •Getting to the heart of the matter I've also lived abroad in France and Italy for two years, explored 27 countries on five continents, and work extremely well with people of varied nationalities and backgrounds.Senior Marketing Copywriter @ Recently rotated in to LinkedIn's Brand & Marketing team, I support B2B communications, marketing emails, campaigns, and brand storytelling. From October 2015 to Present (1 month) Senior Content Strategist @ Focused on creating revenue-generating, strategic content for LinkedIn’s monetization products in the areas of sales, payments, and marketing. •Create a motivational, content-rich experience for LinkedIn's Sales Navigator product, a standalone tool that helps sales professionals find new business •Write clear UX copy for the LinkedIn Ads platform, a self-serve advertising system that helps businesses deliver targeted ads to LinkedIn members •Look at projects through a global lens and deliver experiences for international markets •Work with product marketing managers and help train them in voice and tone best practices •Analyze customer data to evaluate content effectiveness •Present and rationalize content strategy concepts at design reviews From January 2015 to Present (10 months) San Francisco Bay AreaTravel Writer @ I write about communication, cultures, and creatures. My travel-related stories have appeared in San Diego Reader, Yahoo! News Philippines, E/The Environmental Magazine, The Compass, San Francisco Chronicle, Tango Diva, and have garnered Gold, Bronze and Honorable Mentions in Traveler's Tales SOLAS Travel Writing Awards in 2008, 2009 and 2013. I value the exploration of out-of-the-way villages and people. My favorite way to travel is on foot as a long-distance hiker. I've hiked nearly 2,000 miles in four countries, 500 of those miles solo. My on-foot journeys include: France: 500 solo miles on the Chemin de Saint Jacques de Compostelle Spain: 1,000 miles on the Camino de Santiago de Compostela Portugal: 150 miles on the Caminho Português Japan: 45 miles on the Kumano Kodo trail From 2006 to Present (9 years) San Francisco Bay AreaSenior Content Strategist @ I supported the content design initiatives for TurboTax, the nation’s best-selling do-it-yourself tax software that empowers people to get great money outcomes with ease. •Wrote copy for complex user interface flows using OmniGraffle for a product of 45,000+ screens •Employed hierarchical thinking while delivering creative solutions for multiple product teams •Mentor junior-level writers, and train tax pros on how to deliver user-friendly language •Collaborated with designers, product managers, and developers to define new strategic experiences for segments of TurboTax customers From August 2014 to December 2014 (5 months) San Diego, CACreative Writing Sabbatical @ I enjoyed a self-directed, year-long sabbatical in Paris, France to focus on the completion of two creative writing projects. I also participated in writing workshops at many Parisian writing and editing groups with other published British, Indian, Australian and American writers. From October 2013 to August 2014 (11 months) Paris, FrancePrincipal Editor @ Recently promoted to Principal Editor, I worked with multiple roles to create the voice and tone of TurboTax, used by 34 million diverse customers. •Writer on a new product test flow that grew TurboTax revenue by $12 million •Wrote copy for several A/B tests that increased new user conversion by 6 points •Designed personalized, contextual experiences varying in language and tone From June 2013 to October 2013 (5 months) San Diego, CASenior Content Strategist @ As a Senior Content Strategist for TurboTax, I supported four teams covering the early "Getting to know you"​ phase to the highly complex "How in the world do I do this"​ tax form area. My writing has delivered outstanding results, whose numbers range in the millions of additional revenue for TurboTax. •Experience in a regulated industry, whiteboarding concepts and user-centered design principles •Collaborated with tax pros, privacy, legal and marketing to create voice and tone for TurboTax •Coached team members on design thinking using Intuit's Design for Delight (D4D) curriculum From October 2009 to May 2013 (3 years 8 months) San Diego, CASenior Quality Analyst @ •Wrote quality strategy for new features on multiple User Experience teams for TurboTax •Organized reviews, tracked updates, compared end product with end-user specifications •Ran usability reviews with the public to test effectiveness of new features, language and design From April 2007 to October 2009 (2 years 7 months) San Diego, CAQuality Analyst @ I wore many hats at this small, privately held consultant group. I worked as a Lead Quality Analyst, Editor, Project Manager and Business Analyst; whatever it took to contribute to the success of projects and get contracts signed and delivered with quality per government regulation criteria. The federal government's SPAWAR program was our main client. •Tracked requirements with clients for a complex bid system •Wrote, edited and managed user guides for complex modules in government client applications From February 2005 to April 2007 (2 years 3 months) San Diego, CABrand and Marketing @ Stanford Continuing Studies From 2015 to 2015 Grad Certificate Program, Feature Writing @ University of California, San DiegoB.A., French Language and Literature @ Metropolitan State University of Denver Michelle McAlister is skilled in: Content Strategy, User Experience, Editing, Editorial, Creative Writing, Web Content, Copywriting, Content Development, Strategy, Marketing, Content Management, Project Management, Agile Methodologies, Nonprofits, Marketing Communications, Brand Development, Usability, Leadership, Information Architecture, Writing, User-centered Design, User Interface


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In a nutshell

Michelle McAlister's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

2 year(s), 2 month(s)

Michelle McAlister's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 94% chance that Michelle McAlister is seeking for new opportunities

Michelle McAlister's Social Media Links

www.michel... michellemc...

Michelle McAlister's Achievements

Editors' Choice + Gold Award in SOLAS Travel Writing Awards 2013

Issued by Travelers' Tales · March 2013

Editors' Choice + Gold Award in SOLAS Travel Writing Awards 2009

Issued by Travelers' Tales · February 2009

Bronze Award in SOLAS Travel Writing Awards 2008

Issued by Travelers' Tales · February 2008

User Experience Design Rockstar Award

Issued by - · -

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