Michelle Barbeau's Professional Skills Radar Chart
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Michelle Barbeau's Estimated Salary Range
Frequently Asked Questions about Michelle Barbeau
What company does Michelle Barbeau work for?
Michelle Barbeau works for General Mills
What is Michelle Barbeau's role at General Mills?
Michelle Barbeau is Associate Marketing Manager, Yoplait yogurt
Michelle Barbeau's phone (416) ***-*651
What industry does Michelle Barbeau work in?
Michelle Barbeau works in the Hospital & Health Care industry.
About Michelle Barbeau
💼 Past Experience
was a SVP, Head of Marketing at AbleTo Inc., from February 2014 to June 2016(2 years 5 months), responsible for delivering volume and profit targets for Pillsbury refrigerated and frozen savory dough businesses with $50MM consumer budget. Led team of seven direct reports and cross functional team of 30 to set category vision, three-year growth pipeline, Pillsbury campaign and Savory Dough annual business strategy, plan, implementation and results tracking.drove turnaround in sales, earnings and share to +1% dollar volume and +10% profit growth, exceeding plan by +5%. Reported to VP of Pillsbury Brands. President, Women in Marketing at General Mills from August 2012 to June 2016 (3 years 11 months), led organization of 435 women marketers and leadership team of 10 to support women’s potential through development events, network circles and achievement recognition. Marketing Manager, Convenience Channel Innovation at General Mills from September 2010 to September 2012 (2 years 1 month), responsible for all General Mills innovation efforts for the convenience channel, delivering $15MM in sales annually. Led team of three direct reports and cross functional team of 15 to set strategy, three-year pipeline and market customized new products through wholesalers, brokers, retailers and direct sales team. Exceeded plan +30% with stronger new items and an integrated trade, promotion and sales material plan to support launches. Reported to Marketing Director. Senior Associate Marketing Manager, Yoplait Light at General Mills from September 2009 to September 2010 (1 year 1 month), responsible for managing $500MM business and $60MM consumer budget. Led brand positioning, annual campaign and pipeline, product innovation and renovation and forecasting. Exceeded plan +3%. Reported to Senior Marketing Manager. Senior Associate Marketing Manager, Baking Club and Transformational Productivity at General Mills from January 2008 to August 2009 (1 year 8 months), managed $50MM portfolio of Baking products for the Club channel including customer calls, merchandising strategy and core item renovation and new product innovation, delivering growth that exceeded plan by +7%.Also led transformational productivity to revolutionize product packaging, formula and manufacturing. Reported to Marketing Manager. Associate Marketing Manager, Yoplait Large Size, Multipacks, Beverages and Productivity at General Mills from January 2007 to January 2008 (1 year 1 month), responsible for managing Yoplait Large Size, Multipacks, Beverages and productivity efforts. Defined consumer target, business strategy and plan for resource allocation. Also led forecasting, pricing, budget and asset management. Reported to Marketing Manager. Brand Director, Regis School at Regis Corporation from April 2005 to December 2006 (1 year 9 months), responsible for all facets of marketing within $49MM start-up division for cosmetology education. Led team of three direct reports to create corporate brand and marketing programs unifying 11 acquisitions. Reported to Corporate Marketing Director. Account Executive at Campbell Mithun from February 2001 to January 2003 (2 years). Brands: Hefty, Easter Seals. Assistant Account Executive at Campbell Mithun from January 2000 to January 2001 (1 year 1 month).brand: Verizon Wireless. Senior Marketing Manager, Salty Snacks
Michelle Barbeau educates clients through her years of experience as an advisor, developer, and strategist. She brings a wealth of knowledge and skills to her clients that allow them to achieve their goals.Achievement of her educational goals was not easy, but she put in the hard work. Michelle worked tirelessly throughout her school years to receive her education and now, she has the experiences and knowledge to give her clients a successful outcome.“Michelle has been an incredible advisor and developer for our business. Her insights and totals have helped us to grow and succeed in our industry. Her passion for her work and her dedication to her clients has endeared her to many of our clients. I have nothing but positive experiences working with her and I look forward to many more years of success with her services.” – Randy McClure, President and CTO, XYLONMichelle has a wealth of experience in her field of expertise and has a great sense of color and communication. She understands the needs of her clients and works tirelessly to make sure their goals are achieved.“I would highly recommend Michelle as an advisor and development specialist. She has a wealth of knowledge and experience in her field and is able to provide REAL solutions that work for her clients. her passion for her work and her dedication to her clients makes her an invaluable asset to any business.” – Mark C. Gelinas, President and CEO, Pioneer Technology Services
💡 Technical & Interpersonal Skills
My work experiences have granted me the skills and experience I need to be an effective marketing professional. I have expertise in strategy, marketing research, and innovative program development. I am also good at women’s empowerment, customer service, and developing strong customer relationships.
In a nutshell
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 0 month(s)
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