Michelle Barbeau's Email Addresses & Phone Numbers

Senior Marketing Manager, Pillsbury Savory Dough Portfolio @ General Mills Responsible for delivering volume and profit targets for $950MM Pillsbury refrigerated and frozen savory dough businesses with $50MM consumer budget. Led team of seven direct reports and cross functional team of 30 to set category vision, three-year growth pipeline, Pillsbury campaign and Savory Dough annual business strategy,...

Senior Marketing Manager, Pillsbury Savory Dough Portfolio @ General Mills Responsible for delivering volume and profit targets for $950MM Pillsbury refrigerated and frozen savory dough businesses with $50MM consumer budget. Led team of seven direct reports and cross functional team of 30 to set category vision, three-year growth pipeline, Pillsbury campaign and Savory Dough annual business strategy, plan, implementation and results tracking. Drove turnaround in sales, earnings and share to +1% dollar volume and +10% profit growth, exceeding plan by +5%. Reported to VP of Pillsbury Brands. From February 2014 to June 2016 (2 years 5 months) President, Women in Marketing @ General Mills Led organization of 435 women marketers and leadership team of 10 to support women’s potential through development events, network circles and achievement recognition. From August 2012 to June 2016 (3 years 11 months) Marketing Manager, Convenience Channel Innovation @ General Mills Responsible for all General Mills innovation efforts for the convenience channel, delivering $15MM in sales annually. Led team of three direct reports and cross functional team of 15 to set strategy, three-year pipeline and market customized new products through wholesalers, brokers, retailers and direct sales team. Exceeded plan +30% with stronger new items and an integrated trade, promotion and sales material plan to support launches. Reported to Marketing Director. From September 2010 to September 2012 (2 years 1 month) Senior Associate Marketing Manager, Yoplait Light @ General Mills Responsible for managing $500MM business and $60MM consumer budget. Led brand positioning, annual campaign and pipeline, product innovation and renovation and forecasting. Exceeded plan +3%. Reported to Senior Marketing Manager. From September 2009 to September 2010 (1 year 1 month) Senior Associate Marketing Manager, Baking Club and Transformational Productivity @ General Mills Managed $50MM portfolio of Baking products for the Club channel including customer calls, merchandising strategy and core item renovation and new product innovation, delivering growth that exceeded plan by +7%. Also led transformational productivity to revolutionize product packaging, formula and manufacturing. Reported to Marketing Manager. From January 2008 to August 2009 (1 year 8 months) Associate Marketing Manager, Yoplait Large Size, Multipacks, Beverages and Productivity @ General Mills Responsible for managing Yoplait Large Size, Multipacks, Beverages and productivity efforts. Defined consumer target, business strategy and plan for resource allocation. Also led forecasting, pricing, budget and asset management. Reported to Marketing Manager. From January 2007 to January 2008 (1 year 1 month) Brand Director, Regis School @ Regis Corporation Responsible for all facets of marketing within $49MM start-up division for cosmetology education. Led team of three direct reports to create corporate brand and marketing programs unifying 11 acquisitions. Reported to Corporate Marketing Director. From April 2005 to December 2006 (1 year 9 months) Account Executive @ Campbell Mithun Brands: Hefty, Easter Seals From February 2001 to January 2003 (2 years) Assistant Account Executive @ Campbell Mithun Brand: Verizon Wireless From January 2000 to January 2001 (1 year 1 month) Senior Marketing Manager, Salty Snacks @ General Mills Responsible for delivering volume and profit targets for $300MM salty snacks portfolio including Chex Mix, Gardetto’s, Bugles and Green Giant Veggie Chips with $30MM consumer budget. Led team of four direct reports and cross functional team of 25 to develop annual strategy and plan, campaign, new product launches and pipeline, sales priorities and productivity initiatives. Grew volume +6% and profit +14%, exceeding plan by +7% with the speed-to-market launch of Green Giant Veggie Chips into the high growth veggie chip segment and core growth from Chex Mix. Reported to VP of Marketing, Sweet & Salty Snacks Business Unit Director. From September 2012 to January 2014 (1 year 5 months) Account Supervisor @ Campbell Mithun Directed advertising for $186MM account including St. Ives & TRESemme with team of 2 direct reports and cross functional team of 10. Also led pro-bono brand positioning and advertising campaign for Easter Seals. From February 2003 to March 2005 (2 years 2 months) SVP, Head of Marketing @ AbleTo Inc. Lead AbleTo's marketing, communications and brand strategy to exponentially drive consumer adoption and utilization growth across the full product portfolio through best-in-class omnichannel engagement and market leading positioning. Vice President of Marketing, UnitedHealthCare Employee and Individual @ UnitedHealth Group Responsible for delivering $400MM medical cost savings and improved Net Promoter Score (NPS) among 28M commercial members via optimized plan utilization, better health outcomes and benefit satisfaction. Led growing team of 15 consumer marketing and experience strategists, using real-time analytics to segment members, predict behavior, personalize omni-channel campaigns and UX to deliver business results with strong ROI. From July 2016 to July 2020 (4 years 1 month) Greater Minneapolis-St. Paul Area