Michelle ?'s Email Addresses & Phone Numbers

📖 Summary

As a change agent, my diverse career has enabled me to lead high performance marketing, sales and channel teams to transform ahead of market shifts, and respond quickly to emerging trends.I am passionate about helping organisations transform, leveraging data and insights to gain a competitive advantage.Analytics Marketing Executive @ To lead IBM strategy, messaging and branding for IBM's Analytics Solutions and eminence across Australia & New Zealand, and manage a passionate team of marketing and communications professionals. From March 2014 to Present (1 year 10 months) Sydney, AustraliaSTG Group Marketing Executive @ To lead the Systems and Technology Group Marketing Organisation for IBM Australia and New Zealand,leveraging Marketing Strategy, Marketing Insights, Demand Generation, External Communications and Internal Communications, Digital and Channel Marketing to successfully enable market share growth, healthy pipeline build for the business and a positive brand position. Understanding future market trends, and acting as a change agent to enable the organisation to transform into new areas is core to the success of the role. In 2013, I was honored to be selected as a judge in the Australian Retailer News Women in IT awards. Mentoring women to nurture talent continues to be an area which I am strongly committed to , and this opportunity allowed me to not only be inspired by the incredible female talent in the IT Industry, but also see another lens on the opportunity that the ANZ market place has in further development diversity strategies in their organisations. From October 2011 to March 2014 (2 years 6 months) New South Wales, AustraliaMarketing Management Executive @ In this tailored role, core responsibilities included to identify and build key cross business strategies and marketing transformation that would enable IBM to accelerate growth and profitability. In addition, to this, developing the marketing management discipline and profession for IBM Australia and New Zealand, driving education and training programs to ensure the highest talent and top performing marketing managers in the business. From May 2011 to October 2011 (6 months) Manager Mid Market Demand Programs @ Leading a team of over 15 people to plan, execute and measure targeted, innovative marketing programs and campaigns to create the pipeline for the sales organisation for the next quarter and beyond. This required leveraging a mix of traditional, digital and hybrid marketing campaign elements to build awareness, generate interest and drive solid leads for the business. This included the launch of IBM's Business Insight social community - a mix of thought leadership blogs, online panel discussions, and tactical offers and promotions - to engage current and new prospects. This community continues to be leveraged by IBM today. From March 2009 to May 2011 (2 years 3 months) AP SOA Marketing Enablement Manager @ Service Oriented Architecture (SOA) is an architectural style that enables business flexibility by integrating your business as shared services. As Marketing Enablement Manager for IBM AP, this role was missioned to build the enablement strategy and execution, drive simple and effective messaging, and empower our internal teams to discuss SOA in a meaningful way with their clients. This included an opportunity to create and build an engaged community, leveraging internal social networks to identify experts, share successes and identity new opportunities. From March 2007 to March 2009 (2 years 1 month) SMB Marketing Manager A/NZ @ As a Marketing Manager in IBM's Small and Medium Business, I held responsibility for the Industry (retail and wholesale) and Infrastructure Solutions (cross SMB) marketing strategies. This involved teaming with our brand and industry teams to drive a common client focused strategy. As part of this role, I was responsible for building relationships between IBM and core industry bodies, participating in leading industry events and launching our successful "infrastructure roadshows" for mid market clients. I was also honored to be a judge at the National Retail Institute Young Retailer Awards. In addition, I drove the industry enablement of sellers through simple assets and education programs. Core competencies included team leadership, marketing strategy, marketing communication, relationship development, industry marketing, solutions marketing, and marketing and sales enablement. From March 2005 to March 2007 (2 years 1 month) Channel Marketing Manager @ Leveraging the channel relationship skills built within the Personal Computing Division, I was able to move into the corporate marketing team, with responsibility for leading the cross IBM marketing strategy to, through and with our Business Partner community. This involved ownership of the marketing strategy and execution, and teaming across the business to build a common message and program framework. Core competencies includes marketing strategy and execution, relationship development, negotiation and team leadership, marketing communication and marketing enablement. From January 2002 to March 2005 (3 years 3 months) Channel Sales @ IBM Personal Computing was an exciting and dynamic place to commence my career with IBM. The Channel Sales organisation was in place to build, manage and support relationships between IBM and our invaluable business partner community. Stakeholder management, relationship management and problem resolution were core competencies developed in this role, coupled with a passion for helping our business partners form networks, locate experts and form communities to achieve business outcomes. From April 1998 to January 2002 (3 years 10 months) Product Analyst @ Hypertec, at this time, were an Australian based company, providing clients with PC memory upgrades, storage and accessories. My role was to research all new PC releases and determine the memory type and configuration. This information was then represented in a way which could be clearly interpreted by our sellers for our clients. This role built my foundational skills in sales enablement and also set the beginning of my passion for building cross functional teams working together for a common purpose. From January 1996 to March 1998 (2 years 3 months) Mini MBA @ IBM Corporation From 2010 to 2010 BA Management, Management, Marketing, Tourism, Economics @ Federation University Australia From 1993 to 1995 Ballarat High School From 1987 to 1992 Michelle ? is skilled in: Marketing Strategy, Marketing ROI, Marketing Mix, Channel Marketing, Channel Programs, Channel Management, Partner Recruitment, Industry Marketing, Business Strategy, Channel Expansion, Partner Relationships, Digital Strategy, People Management, Lead Generation, Demand Generation