Director of Digital Marketing @ Lead all paid digital marketing strategies (SEM, Display Advertising and Retargeting) to support the sales and growth of Aerosoles retail locations and aerosoles.com. Manage SEO strategy and implementation with third party vendor. Includes url restructuring, content development and blogger outreach. Responsible for web analytics reporting through Google Analytics. Collaborate with IT to lead the development of onsite web updates to support Marketing & Ecommerce goals. Support customer retention through win back campaigns and acquisition through digital prospecting channels. Manage email blast communication briefing and cadence to support in-store and online promotions and marketing initiatives. Oversee brand's social media engagement strategy and campaigns. From 2014 to Present (1 year) Direct Marketing Manager/CRM & Digital @ From 2012 to 2014 (2 years) Marketing Manager @ From 2009 to 2011 (2 years) Retail Marketing Manager @ From 2004 to 2009 (5 years) Marketing Coordinator @ From 2000 to 2004 (4 years) Marketing Coordinator @ From 1999 to 2000 (1 year)

Bachelor of Arts (B.A.) @ Montclair State University Michele Bove is skilled in: Marketing, CRM, Email Marketing, Advertising, Retail, Direct Marketing, Apparel, Fashion, Social Media, Strategic Partnerships, Creative Briefs, Digital Marketing, Digital Media, Integrated Marketing, Management