Image of Michael Zarcone

Michael Zarcone's Email & Phone Number

 Music

Michael Zarcone's Email Addresses

z****[email protected] Personal Email
z****[email protected] Personal Email

Michael Zarcone's Phone Numbers

(**) *** *** 137 Phone number

Michael Zarcone's Work Experience

Speakr

VP, Marketing and Sales Strategy

April 2016 to September 2018

Greater Los Angeles Area

Adcade

Director of Marketing

May 2014 to April 2016

Greater New York City Area

PointRoll, a TEGNA company

Senior Marketing Programs Manager

January 2012 to May 2014

Greater New York City Area

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Michael Zarcone's Education

Temple University

Bachelor's degree, Radio and Television Broadcasting Technology/Technician

December 2022 to December 2022

Michael Zarcone's Professional Skills Radar Chart

Based on our findings, Michael Zarcone is ...

Encouraging
Strategic
Initiating

What's on Michael Zarcone's mind?

Based on our findings, Michael Zarcone is ...

50% Left Brained
50% Right Brained

Michael Zarcone's Estimated Salary Range

About Michael Zarcone's Current Company

Speakr

Head of marketing and sales strategy for leading influencer marketing agency and emerging platform.- Defined and implemented go-to-market strategies for enterprise SaaS products and campaign managed services leading to over $1M in platform licensing revenue and more than $10M in social campaign endorsements- Implemented demand strategies and pipeline targets that led to contracted media spends of up...

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Frequently Asked Questions about Michael Zarcone

What company does Michael Zarcone work for?

Michael Zarcone works for Speakr


What is Michael Zarcone's role at Speakr?

Michael Zarcone is VP, Marketing and Sales Strategy


What is Michael Zarcone's personal email address?

Michael Zarcone's personal email addresses are z****[email protected], and z****[email protected]


What is Michael Zarcone's business email address?

Michael Zarcone's business email address is [email protected]***.***


What is Michael Zarcone's Phone Number?

Michael Zarcone's phone (**) *** *** 137


What industry does Michael Zarcone work in?

Michael Zarcone works in the Marketing and Advertising industry.


About Michael Zarcone

📖 Summary

VP, Marketing and Sales Strategy @ Speakr Head of marketing and sales strategy for leading influencer marketing agency and emerging platform.- Defined and implemented go-to-market strategies for enterprise SaaS products and campaign managed services leading to over $1M in platform licensing revenue and more than $10M in social campaign endorsements- Implemented demand strategies and pipeline targets that led to contracted media spends of up to $11M with partners such as AT&T, Nissan, Meredith, Time Inc., CondéNast, OMD, and HAVAS- Configured and supervised all inbound and outbound marketing channels, including ABM, SEO, PPC, email, and social pages garnering a 48% increase in inbound leads and over $110M in RFPs received, as well as an 86% growth in new website traffic and an average 33% email open rate- Productized platform services, features and future roadmap to drive user acquisition, conversion, and retention- Developed all sales and marketing strategies, methodologies, best practices, and content for website, blog, help center, video library, and written assets such as case studies, newsletters, and research white papers- Implemented user flow tracking to analyze activity and trigger in-platform messaging to discover drop off and churn points to help improve customer lifetime value and sustain monthly recurring revenue- Managed cross-functional operations across sales, product, marketing, business development, and account management to establish priorities and ensure company goals are met- Sought, on-boarded, and activated relationships with art, TV, film, sports, music influencers and celebrities - Supervised relationships between talent, management, and advertisers to foster growth, initiate transparency of deliverables, provide best practices, and operational guidance - Achieved company globalization by creating activation processes with global enterprise partners From April 2016 to September 2018 (2 years 6 months) Greater Los Angeles AreaDirector of Marketing @ Adcade Lead the hyper-targeted marketing efforts for the first mobile responsive and ad-server agnostic digital creative platform. - Pivoted company to a SaaS business model after evaluating scalability and competitive landscape- Increased traction by 400% with custom built user acquisition channels and growth hacking techniques- Secured two IAB Mixx Awards for Adcade’s superior tools, tactics and platform advancements - Launched AdScript™, the first coding language for mobile advertising, as well as Epoch™, the first ad server agnostic creative platform for cross-screen advertising, and LightSpeed™, the first PSD to HTML5 converter- Researched, introduced, and wire framed new digital platforms, technologies, and API integrations - Produced all videos, events, content, and PR stunts From May 2014 to April 2016 (2 years) Greater New York City AreaSenior Marketing Programs Manager @ PointRoll, a TEGNA company Developed sales and marketing programs for the second largest ad server in North America.- Trained and supported national sales team to produce over $196M in ad serving sales annually- Produced all multi-channel programs, including live events, webinars, email automation, training programs product launches, video content, digital and print campaigns- Crafted and delivered benchmark reports, one-sheets, case studies, white papers, infographics, and sales decks From January 2012 to May 2014 (2 years 5 months) Greater New York City AreaCaribbean Marketing Manager @ American Express Produced marketing programs for American Express’ extensive portfolio of hotel, airline and tourist board partners.- Conceptualized and developed global ad campaigns and sales promotions targeting American Express Card members- Created added-value travel programs targeted exclusively to Amex Gold Card members- Fostered and grew relationships with hoteliers and tourist boards in the Caribbean, Europe, South Africa and Mexico - Managed all communications between sales, product, ad ops and creative services to execute marketing campaigns From April 2009 to June 2010 (1 year 3 months) Farmingdale, New YorkCaribbean Marketing Manager @ Delta Air Lines Launched Delta’s vacation brand and produced award winning ad campaigns with hotel and destination partners.- Creative producer of all online, print and video content - Responsible for copywriting campaigns for Caribbean hoteliers and tourist boards- Managed campaigns from start to finish, including content syndication, drafting pace reports and budgets, as well as media buying and scheduling From May 2008 to April 2009 (1 year) Farmingdale, New York


Michael Zarcone’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Michael Zarcone's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 10 month(s)

Michael Zarcone's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 86% chance that Michael Zarcone is seeking for new opportunities

Michael Zarcone's Social Media Links

/in/mikezarcone
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