Digital Marketing Manager at Boston Scientific
Greater Boston Area
Digital Marketing Manager
February 2009 to May 2011
June 2014 to December 2019
February 2009 to June 2014
Responsible for designing integrated marketing programs, which are aligned to the overall marketing and communications objectives of the HCP division and it’s franchises. Responsible for designing integrated marketing programs, which are aligned to the overall marketing and communications objectives of the HCP division and it’s franchises.
What company does Michael Webber work for?
Michael Webber works for Boston Scientific
What is Michael Webber's role at Boston Scientific?
Michael Webber is Digital Marketing Manager
What industry does Michael Webber work in?
Michael Webber works in the Computer Software industry.
Digital Marketing Manager @ Boston Scientific Responsible for designing integrated marketing programs, which are aligned to the overall marketing and communications objectives of the HCP division and it’s franchises. Marlborough, MassachusettsMarketing Itern @ eClinicalWorks Interviewed key customers and developed related case studies, responsible for logistical planning related major trade conferences and various marketing events, conducted in-depth analysis of prior year trade conferences and event expenses for reporting and budgeting exercises, authored press releases, created related distribution kits, and maintained weekly media report and briefing books, and assisted in the development of marketing collateral and revamping of external corporate web sites. From February 2009 to May 2011 (2 years 4 months) Westborough, MAMarketing Manager @ eClinicalWorks Communication professional with extensive skills to assist in the identification, planning, and execution of key business decisions that transform the organization and drive on-going success. Key team member of the marketing department for a leader in the ambulatory clinical systems industry, which my responsibilities fall under:• Marketing communications• Social Media manager• Global public/media relations liaison• Digital Marketing• Customer reference program• Brand management• Product marketing • Global customer meetings and tradeshows• Employee communications• Sales Enablement• Marketing Strategies & Campaigns From June 2014 to December 2019 (5 years 7 months) Westborough, MAMarketing Specialist @ eClinicalWorks Key contributor assisting the marketing department to expand the reach and brand of eClinicalWorks. Key responsibilities include:o Conduct market research to establish customer trends and behaviors.o Assist with the analysis of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.o Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations.o Track and measure marketing outcomes including marketing activities, responses, leads, and ROI.o Conduct outreach and engage target audiences to build and maintain customer relationships.o Thoroughly document all efforts and correspondences, logging customer interactions and contact history into database and tracking of customer commitments.o Provide support by preparing and filing trademark applications, including maintaining in-house databases, documenting and monitoring deadlines, and formal work and submission of trademark applications.o Track all budgets, including submit invoices related to team expenses.o Responsible for planning and coordinating all aspects of corporate tradeshows to ensure successful execution. This includes logistical planning and equipment asset management of large multi-segment tradeshows as well as supporting smaller sponsorships and meetings.o Prepare market research, forecasts, and competitive analyseso Work closely with marketing and sales to promote tradeshows, including booth invitations, distribute pre- and post- attendee registration lists, website landing pages and email blasts. From February 2009 to June 2014 (5 years 5 months) Westborough, MA
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
4 year(s), 5 month(s)
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