Commercial Leader with Extensive GM Experience in Sales Leadership, Marketing, Market Access, and Commercial Operations
Princeton, New Jersey
AstraZeneca
Regional Business Director
Pfizer, Inc.
Regional Business Director
January 2010 to November 2011
Bristol-Myers Squibb, Princeton, New Jersey
Regional Business Director | CV/Metabolics Sales
November 2011 to January 2013
Merck / Schering Plough (MSP) Joint Venture
Senior Director of Commercial Operations
February 2008 to January 2010
Merck / Schering Plough (MSP) Joint Venture
Senior Business Director | Primary Care Sales
2005 to 2008
Merck / Schering Plough (MSP) Joint Venture
Sales Strategic Planning | Sales Force Reorganization | Project Management | Sales Operations
2004 to 2005
Merck / Schering Plough (MSP) Joint Venture
National Account Executive | Account Management | Contracting
December 2001 to 2004
Merck
District Business Manager | Primary Care Sales
1998 to 2001
Merck
Marketing | HMOs/PBMs | Managed Care Marketing
1996 to 1998
Merck
Customer Account Manager | Customer Service Call Center | Customer Fulfillment & Logistics
1995 to 1996
Merck
National Service Specialist | Multi-Channel Marketing | World Class Customer Service Center
1994 to 1995
Merck
Sales Representative | Primary Care Sales | Customer Experience Management
1993 to 1994
Merck
Chemical Engineer | Technical Operations | Manufacturing Experience
1991 to 1993
What company does Michael Tu work for?
Michael Tu works for AstraZeneca
What is Michael Tu's role at AstraZeneca?
Michael Tu is Regional Business Director
What industry does Michael Tu work in?
Michael Tu works in the Biotechnology industry.
Who are Michael Tu's colleagues?
Michael Tu's colleagues are Gustavo Riedel, Ademir Almeida, Raquel Matsuguma, Jan Günther Hansen, Charlotte Fast, Jesper Christoffersen, Susanne Trolle, Annette Holm, Juan Luis Murillo, and John Felice
📖 Summary
Regional Business Director @ AstraZeneca Regional Business Director @ Pfizer, Inc. Responsible for leading a 100-person sales region in the States of California, Oregon, Washington, Nevada, Utah, Idaho, Alaska, Hawaii, and Montana with primary focus on the pain franchise. From January 2010 to November 2011 (1 year 11 months) Regional Business Director | CV/Metabolics Sales @ Bristol-Myers Squibb, Princeton, New Jersey My contact information is as follows:C: 609-751-6522email: [email protected] From November 2011 to January 2013 (1 year 3 months) Senior Director of Commercial Operations @ Merck / Schering Plough (MSP) Joint Venture Senior Director of Commercial Operations 2008 to 2010Responsible for leading a 115-person sales region in the States of Michigan, Indiana, Ohio, Kentucky, and West Virginia with primary focus on the cardiovascular and diabetes franchises. Accountable for achieving $320M in annual sales and over $21M in annual operating budget. Build a culture of high trust with empowerment and accountability. From February 2008 to January 2010 (2 years) Senior Business Director | Primary Care Sales @ Merck / Schering Plough (MSP) Joint Venture Senior Business Director, Primary Care Sales 2005 to 2008Managed annual product sales of $500M in a joint venture relationship with Schering Plough. Directed the day-to-day activities of 10 Business Managers, 102 Representatives, and support staffs to maximize product sales and market share objectives, in part by recruiting, developing and retaining key talent, and creating an open, productive culture while adhering to ethical marketing codes. Demonstrated extraordinary change management and led through ambiguous market environment. Identified need for change and executed major change initiatives including several sale force reorganizations.Recruited, developed, and retained key talent (Business Managers and office staff) to achieve competitive advantage. Identified and hired top talent to build a high performance diverse team. Set high expectations and assess Business Manager’s performance. Developed and coached Business Managers to become “World Class” coaches. Implemented aggressive performance management program consistent with a high performance organization. Supported ongoing development of Managers through modeling, coaching and creation of individual skill development plans. Rewarded and retained team members based on results from performance. Managed the Region staff to ensure a pipeline of talented people. From 2005 to 2008 (3 years) Sales Strategic Planning | Sales Force Reorganization | Project Management | Sales Operations @ Merck / Schering Plough (MSP) Joint Venture Sales Strategic Planning 2004 to 2005 Responsible for determining the “First \ Second Order” decisions for a new sales force structure for the PCP, Specialty, and Hospital sales groups. Planned the implementation of successful pilot and national sales force reorganization. From 2004 to 2005 (1 year) National Account Executive | Account Management | Contracting @ Merck / Schering Plough (MSP) Joint Venture National Account Executive, Managed Care Sales 2001 to 2004Negotiated managed care contracts with HMOs and PBMs in the Mid Atlantic region. Responsible for developing relationships with pharmacy and medical directors at major health plans in order to increase the value of Merck in the managed care market place. Established and expanded the use of Merck products with managed care organizations (MCOs), pharmacy benefit mangers (PBMs), and state Medicaid programs. From December 2001 to 2004 (3 years) District Business Manager | Primary Care Sales @ Merck Business Manager, Primary Care Sales 1998 to 2001Directed the day-to-day activities of 12 Merck Sales Representatives in support of the promotion of Vioxx®, Singulair®, Maxalt®, Zocor®, and Fosamax®. Responsible for a territory with annual sales of over $40 million. Hired, trained, coached, and managed a team of Merck representatives. Coordinated selling activities with cross-functional areas including Specialty Sales, Hospital, and National Account Managers. From 1998 to 2001 (3 years) Marketing | HMOs/PBMs | Managed Care Marketing @ Merck Marketing Manager, Managed Care Marketing 1996 to 1998Developed and implemented pull-through programs for Prinivil®, Cozaar® and Hyzaar® in support of the HMO/PBM customer segment. Worked closely with the National Account Executives (NAEs) to implement pull-through and value-added programs for HMOs/PBMs. From 1996 to 1998 (2 years) Customer Account Manager | Customer Service Call Center | Customer Fulfillment & Logistics @ Merck Customer Account Manager, Merck Order Management Center 1995 to 1996Managed for the day-to-day activities of 21 Customer Account Representatives (CARs) in the Merck Order Management Center. From 1995 to 1996 (1 year) National Service Specialist | Multi-Channel Marketing | World Class Customer Service Center @ Merck National Service Specialist, Merck National Service Center1994 to 1995Served as primary contact for customers and Merck field sales personnel calling the MNSC. Conducted telephone inquiries, solved customer problems/inquiries, and wrote responses for the knowledge base. Established operating procedures, analyzed business practices, recommended proactive business solutions and interfaced with other Merck departments. From 1994 to 1995 (1 year) Sales Representative | Primary Care Sales | Customer Experience Management @ Merck Professional Representative, Richmond, VA 1993 to 1994Managed the promotion of Mevacor®, Vasotec®, and Proscar®. Developed and implemented tactical plans to increase sales. From 1993 to 1994 (1 year) Chemical Engineer | Technical Operations | Manufacturing Experience @ Merck Chemical Engineer, Merck Manufacturing Division 1991 to 1993Worked in multi-disciplinary project teams (Manufacturing, Environmental, Safety and Engineering) to provide technical support for the bulk sterile processing area. From 1991 to 1993 (2 years)
Extraversion (E), Sensing (S), Feeling (F), Judging (J)
1 year(s), 10 month(s)
Unlikely
Likely
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