Strategically minded Online Marketing professional with 14 years experience in launching, managing and growing Affiliate Programs, Paid Search Marketing Programs, Search Engine Optimization and Media Campaigns. Proven track record of success in Retail and Financial Services. Specialties: Internet Strategy, Affiliate Marketing, Paid Search Marketing, Search Engine Optimization, Media Buying, CPA Advertising, Lead Generation, Retail, Financial Services

Principal @ Gen3 Marketing represents the 3rd generation of online marketing, the generation that integrates online marketing with business strategy to ensure that overall business goals and objectives are supported online. We work with each client to understand their individual business strategy. We then devise a phased online marketing solution to specifically meet the client's needs. We thoroughly analyze the client's industry and competition before implementing a plan that is in line with ROI goals. We deliver online marketing solutions that yield measurable, scalable, sustainable results. From May 2006 to Present (9 years 8 months) Online Marketing Director @ Responsible for all Online Marketing initiatives at Advanta. Advanta is the 2nd largest issuer of MasterCards to Small Businesses. Responsibilities included Affiliate, Search and Online Media campaigns. I grew these functions 1000% during my tenure. From March 2004 to December 2006 (2 years 10 months) Director of Business Development @ From 2004 to 2004 (less than a year) Affiliate Marketing Manager @ Launched and managed 26 Affiliate Programs for some of the web's top retailers like - TheSportsAuthority.com, Kmart.com, DicksSportingGoods.com, Fogdog.com, Ashford.com and many others. From 1999 to 2004 (5 years)

MBA, Marketing @ Penn State University From 1996 to 1999 BS, Marketing @ West Chester University From 1992 to 1996 Salisbury University From 1991 to 1992 Michael Tabasso is skilled in: Affiliate Marketing, Internet Strategy, Retail, Financial Services, Lead Generation, SEO, SEM, Direct Marketing, Digital Marketing, E-commerce, Online Marketing, Strategic Partnerships, Online Advertising, Marketing, Web Marketing