Image of Michael Straathof

Michael Straathof

E-mailmarketing Manager @ ABN AMRO Bank N.V.

Co-founder & Consultant at 100%EMAIL & 100%driven

The Hague Area, Netherlands

Ranked #657 out of 13,130 for E-mailmarketing Manager in United States

Section title

Michael Straathof's Email Addresses & Phone Numbers

Michael Straathof's Work Experience

ABN AMRO Bank N.V.

E-mailmarketing Manager

September 2015 to Present

Mediapost

Director Email Insider Summit Europe

September 2015 to Present

KLM

CRM / Lifecycle Management Consultant

November 2008 to Present

Michael Straathof's Education

SRM

2006 to 2007

Beeckestijn Business School

Post HBO CRM

2005 to 2006

De Haagse Hogeschool / The Hague University of Applied Sciences

HEAO CE

1991 to 1996

Michael Straathof's Professional Skills Radar Chart

Based on our findings, Michael Straathof is ...

Modest
Confident
Straightforward

What's on Michael Straathof's mind?

Based on our findings, Michael Straathof is ...

50% Left Brained
50% Right Brained

Michael Straathof's Estimated Salary Range

About Michael Straathof's Current Company

ABN AMRO Bank N.V.

E-mailmarketing organisatie E-mailmarketing strategie en beleid E-mail permissie strategie Uitbreiden e-mail database Optimaliseren resultaten e-mail nieuwsbrieven Implementatie Trigger based e-mailmarketing campagnes

Frequently Asked Questions about Michael Straathof

What company does Michael Straathof work for?

Michael Straathof works for ABN AMRO Bank N.V.


What is Michael Straathof's role at ABN AMRO Bank N.V.?

Michael Straathof is E-mailmarketing Manager


What is Michael Straathof's personal email address?

Michael Straathof's personal email address is m****[email protected]


What is Michael Straathof's business email address?

Michael Straathof's business email addresses are m****[email protected], and m****[email protected]


What is Michael Straathof's Phone Number?

Michael Straathof's phone (**) *** *** 434


What industry does Michael Straathof work in?

Michael Straathof works in the Marketing and Advertising industry.


Who are Michael Straathof's colleagues?

Michael Straathof's colleague is Jeroen Soethout


About Michael Straathof

馃摉 Summary

E-mailmarketing Manager @ E-mailmarketing organisatie E-mailmarketing strategie en beleid E-mail permissie strategie Uitbreiden e-mail database Optimaliseren resultaten e-mail nieuwsbrieven Implementatie Trigger based e-mailmarketing campagnes From September 2015 to Present (4 months) Director Email Insider Summit Europe @ The Email Insider Summit Europe is not just another event. It's a modern community where the biggest brands and brightest minds with a passion for email come together. It's a bunch of professionals, from all over Europe, who share thoughts and create insights. It's the place where thought leaders are crafting the state of email. We meet at least twice a year in the most inspiring environments at the Email Insiders Summit Europe. If you breathe email, it's a must attend event! From September 2015 to Present (4 months) CRM / Lifecycle Management Consultant @ - Strategy and Lifecycle Management implementation of the Corporate Loyalty programme 'BlueBiz'. Interactive communication concept & strategy. Projectmanagement. - Strategy of the Flying Blue Communities (www.flyingbluechina.com, www.flyingblueafrica.com & www.flyingbluegolf.com). Adding value to the Community website and engagement in Social Media and Emailmarketing. - Strategy & concept, Project management, Implementation of the integrated Emailmarketing Lifecycle management programme towards Flying Blue and 'White Wing' customers. Delivering more active customers through activation by inspiration. From November 2008 to Present (7 years 2 months) E-mailmarketing Consultant @ - Email Service Provider and Email Services Provider Selection - Implementation Consultant - Customer Contact Planning - Leadgeneration - Event Driven Marketing - Integrating Social Media & Emailmarketing - Concept & Designs Emailmarketing From December 2011 to Present (4 years 1 month) E-mailmarketing & Campaign management Consultant @ Responsible for implementing relevant communication programmes for individual clients. - CRM - E-mailmarketing - Campaign management - Lifecycle marketing - Creatives From February 2013 to Present (2 years 11 months) Partner @ 100%EMAIL Je eigen e-mailmarketing afdeling, maar alleen als je hem nodig hebt. 100%EMAIL opereert als een verlengstuk van jouw organisatie en helpt je het meeste uit e-mailmarketing te halen. Beschikbaar als jij dat wilt. Gedreven en resultaatgericht. 100% ONTZORGEN Dat is wat we graag doen. Jou ontzorgen. Je kunt bij ons terecht met al je e-mailmarketing activiteiten. Onze werkwijze staat garant voor focus op inhoud en resultaat. Je kunt bij ons terecht voor onder andere: Responsive Email Design 路 Templates 路 Copy 路 Creatie 路 Database 路 Verzending 路 Analyses 路 A/B en multivariate testen 路 Koppelingen met Web Analytics, CRM of CMS. From December 2014 to Present (1 year 1 month) Sr. Consultant & Partner @ From December 2009 to Present (6 years 1 month) Sr. consultant and founder @ Ik ben gespecialiseerd in persoonlijke interactieve marketingcommunicatie. Met een passie voor web, e-mail en mobiel. In de praktijk gestuurd door een duidelijke visie op Customer Marketing op basis van permissie. Ik heb uitgebreide ervaring in het adviseren, opzetten en implementeren van data-driven communicatie programma鈥檚 en e-mail marketing in het bijzonder. Stoere woorden allemaal, het gaat om relevante communicatie via internet. Waarbij relevant staat voor de kennis die een bedrijf opdoet van de relatie. Via opgegeven informatie, maar ook via transactionele of gemonitorde (click) gegevens. Opdat de boodschap daardoor waarde toevoegt in de context van de ontvanger. Logisch toch? From November 2008 to Present (7 years 2 months) Voorzitter Email Council & lid Strategische Raad @ E-mail is een niet meer weg te denken communicatiemiddel. Vrijwel elke organisatie gebruikt e-mail in haar communicatiemix. De intensiteit en complexiteit waarmee e-mail wordt ingezet neemt enorm toe. Echter, e-mail is een toegankelijk medium dat zich snel doorontwikkelt, waardoor veel organisaties slecht bekend zijn met de mogelijkheden. Bovendien kan e-mail makkelijk verkeerd worden toegepast. De Nederlandse Email Council behartigt de belangen van alle organisaties die e-mail professioneel inzetten. Voor die bedrijven dient de Email Council zich als voorlichtings- nieuws- en kennisplatform. Kortom: "DDMA Email Council, vertrouwd met e-mail" From March 2006 to August 2015 (9 years 6 months) E-mailmarketing manager & Consultant B2B Campaign Management @ - eCommerce - Strategy and Customer Contact Planning - Emailmarketing management - Lifecycle Management - Optimization and integrating emailmarketing within B2C and B2B markets - Concept & Design - Compliancy programme From June 2009 to February 2013 (3 years 9 months) eCampaign Manager @ Introduction and realisation of interactive lifecycle management for ASA Employment agency, ASA Campus and ASA Career. Project management new corporate interactive website From November 2008 to June 2009 (8 months) Client Services Director @ Specialist in Modern Marketing. As a member of the Management Team, responsible for the clients' interactive strategies, innovation and satisfaction. Keywords which drive my daily work are CRM, Campaign Management and Smart Creativity. --- In mijn functie ben ik nauw betrokken bij het opzetten, uitwerken en bewaken van de interactieve marketingcommunicatie strategie bij de relaties van het bureau. Als lid van het Management Team ben ik verantwoordelijk voor de innovatie en tevredenheid bij deze klanten. Via dagelijks intensief contact met channel- marketing-, database- en communicatie managers definieer ik de scope, aanpak en het budget van de projecten. Soms betreft dat puur de realisatie, soms het bedenken van een passend interactief concept, soms het vormgeven van de jaarplannen en de onderliggende programma鈥檚 en formats. RapidSugar werkt o.a. voor: TomTom, ING, Nuon, T-Mobile, TNT Post, Holland Casino, C1000, Online, Makro en Bakker Hillegom. From January 2005 to October 2008 (3 years 10 months) Account Manager Target Marketing @ From 2003 to 2005 (2 years) Business Develoment Manager CRM @ Web application development, CRM and Business Intelligence. From 2000 to 2003 (3 years) Account Manager @ From 1998 to 2000 (2 years) SRM From 2006 to 2007 Post HBO CRM @ Beeckestijn Business School From 2005 to 2006 HEAO CE @ De Haagse Hogeschool / The Hague University of Applied Sciences From 1991 to 1996 VCL From 1988 to 1991 Michael Straathof is skilled in: E-commerce, E-business, Email Marketing, Marketing Communications, eCRM, Interim Management, Consultancy, Consultants, Direct Marketing, Online Marketing, B2B, Multi-channel Marketing, Integrated Marketing, Marketing, Marketing Strategy, Strategy, CRM, Consulting


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In a nutshell

Michael Straathof's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 7 month(s)

Michael Straathof's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 87% chance that Michael Straathof is seeking for new opportunities

Michael Straathof's Social Media Links

www.borger... www.100pro... ddma.nl
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