If accelerated profits are what you desire, your best bet is to look where few ever tell you to look.
Who'da thunk that mastering the mundane is what really drives domination?
Few see how imperative this is, and correspondingly... few ever dominate.
When it comes to your core...you gotta NAIL IT... BEFORE you SCALE IT.
Distilling your greatest value and differentiation into its simplest and most resonant form will propel your growth faster than anything.
Think E = MC2 as an analogy. When you can explain the universal construct in 5 characters, it's gonna be very difficult to beat or improve upon! Ya with me?
That's the powerful simplicity I want at your core... how about you?
Chasing competition, new channels, tactics, technology etc., before perfecting core fundamentals, is running over dollars to chase dimes.
It's baking bread without yeast... you'll get bread, but multiples less.
Mark Twain said, "It's not what you don't know that gets you in trouble, it's what you know for sure... that just ain't so." Don't assume ya' already got it right!
After 30 years, I'm humbled to see the most powerful returns a business can generate are still found at square ONE, by mastering the two largest leverage points you have... value conveyance in messaging and marketing process optimization.
Nail these two... and watch your profits multiply.
If you (like most) have accepted anything less than TESTED AND PROVEN perfection for your company's core message, differentiation and value proposition... you've willingly agreed to virally spread the sub-optimal through every other marketing effort you ever pursue.
Grasp the gravity of that... it's reverse leverage... waste on steroids and magnified inefficacy.
You're choking your own growth.
I can help you identify, refine, enhance, simplify and clarify what should become your best offer, messaging and process from amongst the muddy morass it can come from.
Quit spinning your wheels.
Call for a free analysis.
Marketing Sage @ Break down and assess a companies current marketing methodologies and processes (or lack thereof) and creating thorough and effective enhancements. From September 1988 to Present (27 years 4 months)
H.S. Diploma - No College Degree, Business/Commerce, General @ Union High School & Univ of Maryland From 1976 to 1982 Michael Marshall is skilled in: Understanding Why People Say Yes, Simplifying the Complex, Intelligently Crafting & Clearly Conveying Value Propositions, Understanding Marketing Fundamentals At Their Elemental Levels, Generating Largest Profits With Smallest Expenses, Doing The Right Things vs. Doing Things Right, Marketing, Analysis