An experienced and highly successful revenue and margin focused sales and business development leader. I excel in strategy development and tactical execution through solution-based and consultative-based sales for regional or national territories, specific industries, and client verticals for both products and services. I've created, self-funded and developed my own start-ups and I have excelled in sales and sales management with both growth and Fortune 10 companies to achieve and surpass quotas. Industries where I have been successful include advertising, healthcare, energy, risk management, sports marketing, software and hardware. Software Sales - Direct and to the Channel - Digital Signage/Digital Menu Boards/Digital Merchandisers: Enterprise CMS Solutions for Entertainment Venues that are bundled with hardware, creative, project management and analytic services - Healthcare: Enterprise Solutions for Hospital Emergency Response, Physician Office Waiting Areas, GPOs and Distributors Hardware Sales - Direct and to the Channel - Interactive HD Displays for theaters, malls, sports venues and gyms Healthcare Sales - Direct - OEM/Medical Safety Products for Hospitals and Physicians - Home Health Services for Hospitals and Physicians Advertising/Media Sales -Direct and to Agencies - Online: Social Media - Offline: National Retail DOOH, Local Radio Energy Management Sales - Direct - Natural Gas, Electricity, HVAC, Controls, Lighting, Project Financing for the Fortune 500 Sports/Event Marketing Sales - Direct Sponsorship - Created, managed and monetized unique 3-on-3 basketball tournament Specialties: Building and implementing sales strategy, coaching, and managing sales teams or self-managing regional or national territory. Building relationships with internal and external teams to successfully execute on plans and targets.

Director National Sales - DSCE @ Allure Global Solutions, Inc., is an enterprise software and digital business strategy company that leverages three business units; Digital Signage, Point-of-Sale, and Analytics for Consumer Engagement Strategies to provide a comprehensive, intelligent and integrated digital experience to influence the purchase behavior of today's connected consumer, while achieving both business and marketing outcomes for our clients. Allure Global's business model connects technology, environments, brands, behavior and performance analytics, content strategy and creative services, as well as 24/7/365 support to a variety of entertainment and retail markets. Over the past 14-years Allure Global's solutions have been implemented across diverse markets including theaters, airports, QSR and fast casual restaurants, stadiums and arenas, colleges and universities, theme parks and other high-traffic social attractions such as zoos, aquariums, museums and performing arts centers. In conjunction with strategic partners such as Coca-Cola, Aramark, Sodexo and Legends Hospitality I provide engaging digital media solutions for clients in the following categories: amusement parks and attractions; stadiums and arenas; QSR and Fast Casual, airports and other retail venues. From November 2013 to Present (2 years 2 months) Charlotte, North Carolina AreaBusiness Development @ As an independent representative I provided strategic B2B connections and services for product and solution providers that needed access to a diverse universe of clients in digital signage, DOOH advertising, mobile proximity marketing, energy management, telecommunication expense management, and healthcare IT services. MugZug, LLC provided the following core services to businesses and organizations: - Independent Sales and Business Development Representation - Consulting Services Markets that MugZug, LLC empowered: - Digital Signage - form strategic distribution, VAR and advertising relationships - Energy Management - technology solutions to improve energy management - Healthcare - various technologies and business services to improve operational efficiencies - Mobile Marketing - geo-fencing and WiFi solutions for malls, REITs and retail outlets - Telecommunications - expense management and reimbursement for phone, mobile and data From September 2012 to November 2013 (1 year 3 months) Charlotte, North Carolina AreaConsultant/SVP Business Development - Digital Signage @ A ninety-day consulting project to develop a detailed business, market and customer analysis, and sales strategy for early-stage start-up. I developed the technology distribution channel with re-sellers, integrators, digital signage software providers, digital-out-of-home (DOOH) ad networks, and high foot-traffic venues such as airports, cinemas, shopping malls and sports venues. I managed the overall CRM process and established 3rd-party financing for customers. In addition I presented weekly and monthly performance reports to the company's investors. From June 2012 to August 2012 (3 months) Charlotte, North Carolina AreaVice President, Business Development and Channels @ My responsibilities included developing strategic partnerships to extend the company's market share and increase revenues. I worked with C-Level executives in the nation's largest hospital groups, long term post acute care (LTPAC) providers, group purchasing organizations (GPOs), and the healthcare IT channel with distributors and value added resellers. In addition, I was responsible for extending the company's cloud-based SaaS compliance solution to new industry verticals that rely on managing processes tied to regulatory compliance such finance, pharmaceuticals and energy. From February 2012 to March 2012 (2 months) Charlotte, North Carolina AreaVice President, Sales & Marketing - Healthcare IT @ Selected by the company President and the investment board of The Martin Companies to restructure and manage the national sales organization to increase revenue and market share with the nation’s largest hospitals and hospital groups for the company’s cloud-based SaaS solution. Within the first six months I increased sales by 10% and market penetration by 25%. I was also responsible for implementing the company's re-branding campaign and marketing vision, as well as launching a new SaaS compliance solution in the healthcare information technology market, and developing strategic partnerships with firms to bundle complimentary solutions to gain market share over single-solution competitors. I streamlined sales forecasting and reporting via Salesforce,com, increased participation in national, regional and local conferences and trade shows, and improved overall sales performance tied to established quotas. I qualified ReadyPoint Systems as a certified vendor with a global healthcare PC/tablet manufacturer to increase our penetration into healthcare systems via a preloaded SaaS solution on PCs and tablets. From June 2011 to February 2012 (9 months) Greater Nashville AreaPresident, SMB Advertising Platform @ I created and self-funded a start-up that provided a unique online ad serving platform for Fortune 1,000 brands that placed banner ads on collaboration sites such as free video conferencing and social sites. TWCN initiated tracking of ad engagement and sharing across social cites via user log in ID's. The company provided access to more than 100 million unique monthly visitors. TWCN provided detailed campaign analytics to drive real-time ad targeting. I was responsible for the vision and market expansion of the company, which included overall sales, business development, marketing and branding. The company achieved profitability in less than 2-years. From 2008 to 2011 (3 years) Charlotte, North Carolina AreaVice President, Shopper Marketing/DOOH Advertising Sales @ My responsibilities included generating and growing advertising sales revenue for the nation's largest digital-out-of-home (DOOH) shopper marketing screen network at retail. I increased sales by 300% in 2003 and I consistently sold more than $5,000,000 in annual shopper marketing advertising across our portfolio of in-store TV networks, and lead our national sales organization year-over-year in new business development. I worked with national CPG sales teams, brand teams, shopper marketing teams and corporate media teams as well as their respective media agencies, to utilize PRN's national in-store TV network to create awareness, drive brand value and purchase intent at the point-of-sale. Brands that purchased DOOH services from me included American Greetings, Dell, Dr Pepper/7 Up, Exxon-Mobile, Kimberly-Clark, Kodak, Microsoft, Newell-Rubbermaid, PepsiCo, and Shell. From 2002 to 2008 (6 years) Houston, Texas AreaFounder and Director, Media Risk Management Services @ I created an OTC forward trading market in the advertising vertical. EMS provided media price transparency and price risk management/certainty for both advertisers and media companies. My team restructured Enron's $15,000,000 corporate media budget and initiated the first-ever physical call option for local TV ad inventory. I presented EMS's financial risk management programs to CFOs and Treasurers to utilize derivatives (swaps, floors, caps and collars), to help protect profitability against advertising price volatility which in turn improved their ability to better manage earnings forecasts. From 2000 to 2002 (2 years) Houston, Texas AreaManager, Pulp and Paper Trading @ My responsibilities included selling both physical and financial risk management solutions to the C-Suite of corrugated box companies to help them better manage price volatility risks tied to commodities, supply and demand. Within my first year I structured and sold a $2,000,000 financial hedge to a leading corrugated box company. During my time in the Pulp & Paper Trading Group I was selected to attend Enron's Market-Making Course at Thunderbird International School of Business Management, at which time I created a media/advertising price risk management platform that I developed into Enron Media Services. From 1999 to 2000 (1 year) Houston, Texas AreaNational Sales Manager, Energy Management Services @ My responsibilities included hiring, training and leading a national sales team to sell natural gas contracts to national restaurant chains, and to carry my own account list for EES. Overtime, EES bundled outsourcing services to include electricity supply, HVAC services, controls, lighting and project financing to minimize energy price risks and operational expenses for customers with multiple locations across the U.S. and behind multiple utilities. I personally sold more than $15,000,000 in energy management and financing solutions including a 5-year fixed-price natural gas contract with PepsiCo, which at that time was the nation's largest restaurant chain in the U.S. I also sold multiple year natural gas contracts to TGIFriday's and JC Penny. From 1996 to 1999 (3 years) Houston, Texas AreaFounder and President, Sports Event Marketing @ I created a unique 3-on-3 basketball tournament (Rock The Rim!) for participants of all ages and skill sets in the state of Ohio. This annual tournament took place in Columbus and Dayton, Ohio with more than 200 teams participating in the Columbus, Ohio event each year. A portion of the entry fees were given to local charity sponsors. I eventually signed a licensing agreement with the Phoenix Suns for naming rights to their annual 3-on-3 community basketball tournament. I closed operations due to my commitment to Enron Energy Services. From 1994 to 1997 (3 years) Columbus, Ohio AreaAccount Manager, Home Health Services @ My responsibilities included selling nursing and pharmacy services to hospitals and physicians for their home-bound patients in central Ohio. I developed a new territory with annual revenues of $2,400,000 and created a new revenue enhancement program for sub acute care facilities, which made me the top sales leader in the state. From 1993 to 1996 (3 years) Columbus, Ohio AreaDistrict Manager, Home Health Services @ My responsibilities included selling home nursing and pharmacy services to hospitals and physicians for their home-bound patients. In my first year I increased territory sales by 300% and introduced a post bone marrow transplant and peripheral stem cell program in conjunction with The Ohio State James Cancer Center. From 1992 to 1993 (1 year) Columbus, Ohio AreaAccount Executive, Home Health Services @ My responsibilities included selling home oxygen, respiratory and durable medical equipment (DME) products and services to hospitals and physicians for their home-bound patients. I surpassed my first year sales quota achieving 115% of targeted revenue goals. I was also the sales trainer for the National Quality Assurance Program. From 1991 to 1992 (1 year) Columbus, Ohio AreaRegional Sales Manager, Medical Products @ My responsibilities included selling a line of medical safety products (I.V. and syringe sets) that protected patients and care givers from accidental needle sticks, in the Ohio territory. I successfully negotiated and contracted an annual state-wide agreement to provide Ryan Medical's safety devices to Central Ohio Psychiatric Labs. From 1990 to 1991 (1 year) Columbus, Ohio AreaSales Executive, Radio Advertising, WYHY 107.5 FM, Nashville @ My responsibilities included selling local radio advertising and promotions in the central Tennessee area for a 100,000 watt hot contemporary hit radio station. I was the top sales producer for 5 years, specializing in new business development where I established the highest single-month advertising sales record, and I was the station's representative for the Radio Advertising Bureau. I achieved the President's Club award four consecutive years which included an annual trip to the Bahamas with the company's top executives. From 1984 to 1990 (6 years) Greater Nashville AreaSales Executive, Telecommunications @ My responsibilities were to sell new deregulated telephone models, accessories and services for United Telephone Company', at their first retail location in central Ohio. From 1983 to 1984 (1 year) Mansfield, Ohio Area

B.S., Communications (Radio & TV), Advertising @ Murray State University From 1980 to 1983 Heidelberg University From 1979 to 1980 Crestline High School From 1975 to 1979 Michael Horning is skilled in: SaaS, Strategic Partnerships, Sales Management, Salesforce.com, Account Management, Digital Media, New Business Development, Start-ups, Mobile Marketing, Strategic Planning, Team Building, Integrated Marketing, Business Development, Online Advertising, Marketing Strategy