Michael is a Digital Transformation & Marketing Portfolio Change Agent focused on the effective use of Digital Tactics as integral, complementary components in well architected cross media business plans at MasterCard. In "Digital" since 1998, he is creating & implementing innovative global strategies to leverage data, provide personalized content & experiences & fuel conversations to amplify local Real Time Marketing efforts & drive results for Merchants & Banks while exceeding Consumer Expectations & delivering on MasterCard’s vision of A World Beyond Cash. Honored to be named one of AdAge's "Media Mavens" & one of MediaPost's "Online All-Stars"... Among others, programs under his supervision and/or that he has contributed significantly to have won several awards at Cannes, “Best in Show” at OMMA, a Webby, (2) Emmy nominations & many others from the Clios, Effies, IAB, DMA, W3, SNCR, Festival of Media, Midas, Shorty, MediaPost, Appy, AdAge, AdWeek, Mashable & more. He was with The Coca-Cola Company for 6 years where he created their "Fans First" Digital Business Strategy & privileged to lead their stellar team responsible for the largest brand page on Facebook & the #1 food/beverage brand on Twitter & was with Johnson & Johnson for 9 years where he created their first Interactive Marketing Center of Excellence focused on developing an incoming pipeline of emerging media opportunities & on creating a community for marketers to test, learn & share experiences. Michael is an active leader on several industry boards & has presented and/or provided commentary in WSJ, HBR, NYT, NPR, NBC, BI, AJC, FT, MSNBC, ANA, DMA, WOMMA, OMMA, IAB, NRF, ARF, SXSW, CES, MMA, DMA, HBS & other often oddly abbreviated global business publications & venues. He is married & has four incredible digitally savvy children to share with & learn about new technologies together in the Donnelly Family Digital Lab :-)

SVP, Group Head Global Digital Marketing @ Focused on providing Thought Leadership, Global Strategy & differentiating best in class Digital Business Solutions to exceed the objectives of Merchants, Issuers and Acquirers while outpacing Consumer Expectations & delivering on our vision of A World Beyond Cash. Leading with "Priceless", his team has created a Real Time Offensive Marketing Practice powered by a proprietary MarTech suite of predictive solutions that leverages data & technology to Listen, Create, Test, Traffic, Optimize & Measure all content driven business driving efforts on hundreds of web & mobile presences resulting in some of the industry’s best conversion rates. From June 2012 to Present (3 years 7 months) Owner @ Real Estate Investment & Seasonal Vacation Rentals From July 2010 to Present (5 years 6 months) Guest Lecturer @ Harvard Business School, Georgia Tech, Helsinki School of Economics, Washington State University, Temple University, New Jersey Institute of Technology (NJIT) From June 2008 to Present (7 years 7 months) Group Director, Worldwide Interactive Marketing @ Led an incredible team responsible for increasing the understanding, testing, adoption & scaled effective use of Digital Marketing & Emerging Media among their 2700+ marketers managing 500+ brands in 200+ countries around the world. He created the “Fans First” Digital Business Strategy to fuel conversations & spread “Liquid & Linked” content on hundreds of digital presences including the largest Brand Page on Facebook & the most engaged brand channels on Twitter & YouTube all powered by a proprietary custom publishing solution to infuse Social@TheCore thinking resulting in billions of Social Impressions & millions of Social Expressions. The team launched the CokeShow to transform the traditional Corporate Site into a User Generated Content Community & then subsequently helped launch Coca-Cola Journey to become a comprehensive content driven online magazine & led many other innovative award winning digital programs such as Diet Coke/Mentos Geysers, YouTube Holiday Greeting Cards, the first Branded URL Shortener, CokeTag, VirtualThirst, Happiness Machine, Expedition 206 & more. From August 2006 to June 2012 (5 years 11 months) Assoc. Director eBusiness Development @ Created & led their first Digital Marketing Center of Excellence to establish globally consistent & locally relevant strategies focused on People, Platforms & Processes for Marketing & IT communities to hasten the effective adoption of digital tactics & to create a community to test, learn & share experiences throughout the Consumer, Pharma & Medical Device divisions. From November 2004 to August 2006 (1 year 10 months) Media Futures Innovation @ Employed “test & learn” strategies to develop successful & scalable marketing applications that provided increased sales & branding metrics, valuable data capture & often secured early competitive advantage in pioneering applications of CRM, Addressable Media, iTV, eDetailing, Virtual Reality & other Web Based Digital Strategies. From April 2001 to November 2004 (3 years 8 months) Captain - Miltary Intelligence Corps @ Proud Army Reservist that served in various Civil Affairs & Military Intelligence command positions. Gulf War Veteran & Graduate of the following Military Schools: Airborne, Northern Warfare, Cross Cultural Communication, MI Officer Basic, & CA Officer Advanced From 1984 to 2003 (19 years) eCommerce & Co-Op Marketing Manager @ Developed the E-Commerce B2C strategy with retailers such as Wal-Mart, Walgreens, CVS & leading on-line e-tailers such as Drugstrore.com, Priceline, Amazon & many others...most of which are not around anymore :-) From January 1998 to April 2001 (3 years 4 months) Regional Sales Manager @ East Coast Sales Manager with 7 Area Business Mgrs & 4 Brokers responsible for $35 MM in business across the 12 state region. From February 1993 to November 1997 (4 years 10 months) Key Account Manager @ Responsible for Key Accounts in the Phila & New York markets including Wegmans, Giant, Rite Aid, Shop Rite, Duane Read, Pathmark & many others. From July 1988 to February 1993 (4 years 8 months)

MBA, Management of Technology @ New Jersey Institute of Technology - School of Management From 2000 to 2002 BA, Psychology, Business Management @ The College of New Jersey From 1983 to 1987 Michael Donnelly is skilled in: Digital Marketing, Integrated Marketing, Mobile Marketing, Brand Development, Interactive Marketing, Strategy, Social Media, Marketing Strategy, Advertising, Digital Strategy, Content Strategy, Social Media Marketing, New Media, Social Networking, Marketing