Social Media Strategist @ Unique Influence From April 2014 to March 2015 (1 year) Austin, Texas AreaDirector, Social Media @ Media Assembly From May 2016 to May 2017 (1 year 1 month) New York City, NYTeam Lead @ Media Assembly From March 2015 to May 2016 (1 year 3 months) Austin, Texas AreaVP, Social Media Strategy &...
Social Media Strategist @ Unique Influence From April 2014 to March 2015 (1 year) Austin, Texas AreaDirector, Social Media @ Media Assembly From May 2016 to May 2017 (1 year 1 month) New York City, NYTeam Lead @ Media Assembly From March 2015 to May 2016 (1 year 3 months) Austin, Texas AreaVP, Social Media Strategy & Marketplace @ Horizon Media Greater New York City AreaHead of Marketplace, Managing Director @ Crossmedia From August 2018 to November 2019 (1 year 4 months) United StatesGroup Director of Social Media @ Crossmedia From April 2017 to August 2018 (1 year 5 months) United StatesEcomm Digital Marketing Manager @ Michaels Stores, Inc. •Planned and developed marketing road map to maximize profitable results to exceed company e-commerce sales plan•Managed advertising coordination process through all Michaels internal marketing vehicles•Directly worked with media agencies and vendors on marketing efforts to maximize all opportunities on external marketing resources•Analyzed/compared competition marketing and assortment offerings to develop recommendations to reach consumers•Managed over $6 million dollar marketing budget across all marketing vehicles with multiple agencies and vendors •Continually analyzed marketing KPI results to maximize profitability outcome •Developed and managed in store sales training certification for specific e-commerce education•Develop and managed SEO, SEM, PPC marketing efforts •Developed marketing campaigns for contest, seasonality, and overall brand awareness. From March 2010 to September 2012 (2 years 7 months) Owner / Consultant - Freelance @ Dobson Strategies Marketing/Advertising planning and execution From 2012 to 2014 (2 years)
Social Media Strategist
April 2014 to March 2015
Austin, Texas Area
Director, Social Media
May 2016 to May 2017
New York City, NY
March 2015 to May 2016
Austin, Texas Area
VP, Social Media Strategy & Marketplace
Greater New York City Area
Head of Marketplace, Managing Director
August 2018 to November 2019
Group Director of Social Media
April 2017 to August 2018
Michaels Stores, Inc.
Ecomm Digital Marketing Manager
March 2010 to September 2012
Owner / Consultant - Freelance
2012 to 2014
What company does Michael Dobson work for?
Michael Dobson works for Unique Influence
What is Michael Dobson's role at Unique Influence?
Michael Dobson is Social Media Strategist
What industry does Michael Dobson work in?
Michael Dobson works in the Marketing and Advertising industry.
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