Results-driven Executive with nearly 20 years of Strategy, Analytics, Business Intelligence, Business Process Definition, Innovation, Systems Implementation and Development Leadership as well as Program Leadership and New Business Deployment achievements, all of which were designed to drive top-line growth and bottom-line results. A seasoned and versatile leader, experienced in management consulting and grounded in hands-on business leadership. Key skills / expertise include the following among many more: • Strategic Planning • Vision & Road-map Development • Business Intelligence / Insight • Business Process Innovation and Re-engineering • Business Model / Plan Development • Organization Design / Transformation • Executive Communications • Account Leadership • Customer Relationship Management (CRM) • Team Leadership, Mentoring and Coaching • Program Leadership • Data Strategy • Solution Development • New Product Development • New Business Development • Systems Implementation • Change Management • Partner Engagement • Consulting and Outsourced Service Development • Product planning • IT Program Integration and Business Enablement • Proposal Development and Delivery

Director, Market Insight & Technology @ Interstate Batteries is in the midst of an exciting transformation. Changes are underway that will prepare us for our journey through the next sixty years. In my new role as Director, Market Insight & Technology, I’m thrilled to be a part of this journey, providing a strategically orientated position, bridging the gap between marketing and technology to deliver integrated, cohesive solutions that achieve business objectives and align with IT standards / requirements. Key areas of focus will be on: Data: Data is at the core of everything we do. For Interstate Batteries, data is… • Communicated in units, volume, transactions, shipments • Sets the standard for accountability and help define the boundaries for progress to a plan • Measured in adoption, participation of particular programs, campaigns or even our events • Measured in growth and positive closure of prospects and opportunities • Communicated in business performance Market Insight: Expertise in managing, reviewing and deriving Insight from marketing technology is paramount to the market position of a company. For Interstate Batteries, our position in the market is based on many factors that are accessible through our investments in marketing technology. CRM Strategy: The role of Market Insight & Technology today will be applied across our business units, with a focus on data, insight and strategic recommendations to support growth, market share, market penetration and customer / stakeholder engagement. This will maximize our current investments, help secure key National Accounts and support our expansion into new markets, just to name a few opportunities. From May 2015 to Present (8 months) Dallas/Fort Worth AreaProgram Director, Market IQ @ Interstate Batteries is America’s #1 brand of automotive replacement batteries, since 1952. Interstate has earned this position in the market through a focus on Distributors and Dealers, providing them with the finest products and service available in the industry. Market IQ, the business intelligence and marketing analytics organization of Interstate Batteries continues this focus by providing our users, Distributors and home office executive leadership, with a best-of-breed business solutions including: • Salesforce.com-based CRM • MicroStrategy-supported Business Intelligence and Marketing Analytics • Esri-based Territory Management and GIS intelligence • Informatica data strategy / management solutions Market IQ provides this through a dedicated team of Marketing Analytics, Product Management and Change Management experts providing hands-on business solutions. Market IQ also staffs a Agile Development organization providing solution architecture and business-focused software. In my role as Program Director for the Market IQ program, I am privileged to lead this integrated team of Salesforce.com SMEs, Data Strategists, Market Analysts, Change / Field Execution experts along with dedicated Agile Development team members in our efforts to enhance Distributor access to business intelligence for more effective operations, increased sales, targeted marketing results and ultimately, better customer service. Responsibilities include: • Set Market IQ vision for stakeholder value / benefit • Serve as the primary Market IQ lead in Distributor engagement • Identify Marketing Analytics and system integration opportunities • Lead team tasked with applying marketing analytics for business growth • Provide leadership of Distributor solutions and supporting business processes • Promote training, communication and adoption of Market IQ tools for enhanced Distributor performance • Apply Market IQ tools and intelligence to grow Interstate Batteries market share From April 2012 to Present (3 years 9 months) Dallas/Fort Worth AreaDirector, Strategy and Emerging Services @ Michael Darr, Director of Strategy and Emerging Services, is responsible for the identification, incubation and growth of new inventory services. Supported strategic initiatives include enhanced sourcing, optimized retailing and advanced trading network solutions. Darr has over 20 years of experience in automotive-focused business process development including eleven years with the automotive consulting practice of Accenture. Darr, who joined DealerTrack in 2009 through the acquisition of AAX from JMSolutions, holds a BS degree in Industrial Distribution from Texas A&M University. Business lead with primary responsibility for the initial operations of each newly developed service including enhanced supply / demand intelligence-driven inventory analytics, inventory optimization services, sourcing / selling solutions and advanced trading networks. Responsibilities include: • Serve as the client-facing lead on most prominent and valuable accounts including Manufacturers, Lenders, Distributors and the nation’s largest Franchised Dealer Groups. • Identify Manufacturer, Distributor and Financial Institution integration opportunities. • Engineer customer-specific solutions and supporting business processes. • Define, develop and deliver the transactional model necessary to support cross-group commerce. Model is set to deliver the following benefits: • Built service expected to add incremental $26M in annual revenue and a 63% reduction in customer transaction expense From June 2008 to May 2012 (4 years) Director, Outsourced Services & National Accounts @ Director of newly formed Outsourced Services organization. Tasked with development of new, value-add services to enhance the value of core inventory products and the sales/support of these services to large automotive dealer groups. • Built every aspect of the newly formed services organization including business model, delivery model, staffing requirements, service budget, service revenue projections. • Developed targeted role descriptions and recruited all team members, thereby creating a professional services / consulting model within the walls of a software company. • Developed National Accounts Management team, spurring on their sales success to exceed original projections. • Company results: 40% margin and 300% annual client-base / footprint growth to-date • Client results: 20% profit increase, 37% retail sales lift, 8 day inventory turn-time reduction From January 2009 to September 2009 (9 months) Director, Trade Desk @ Note: JMSolutions was acquired by DealerTrack in January 2009. The following summarizes my accomplishments during my time at JMSolutions: Maximized customer transactional benefits through development of an industry-specific trade floor delivering optimized sourcing, value-add acquisition pricing, targeted inventory stocking and wholesale channel management guidance. • Leveraged automotive supply and demand data to develop industry-unique, inventory trading solution. • Defined all aspects of the trading solution including business requirements, process definition, organization design, recruiting, training, sales approach, account development and trading operations. • Drove Product Management, Product Development and Outsourced Engineering organizations to successfully develop the tools and infrastructure necessary to deploy an inventory trade floor. From June 2008 to December 2008 (7 months) Senior Director, Operations @ Operations Director of a new corporate division combining a consumer-facing on-line appraisal tools with the inspection services of a brick-and-mortar service partner to deliver tailored vehicle purchase offers, enhanced service bay utilization and additional sources of scarce vehicle inventory. • Built end-to-end business solution integrating on-line consumer pages with in-store inspection services. • Exceeded national deployment targets, executing company-wide launch (130 stores / 37 states) within 60 days of partner agreement. • Directed inventory allocation, asset distribution, inspection and trade settlement operations. • Managed the daily buy/sell transactions (sales, collection, titling, remarketing) of 600 franchised dealers. • Led five regionally-diverse teams made-up of 85 central and field-based personnel. • Responsible for all aspects of operational budget, producing $25M in annual revenue. From January 2007 to June 2008 (1 year 6 months) Senior Manager @ Consulting executive responsible for effective client engagement, optimal project operations and Accenture personnel skill development. Proven cross-functional team leader with over a decade of multi-million dollar requirements definition, business and IT solution development, organizational design and operations leadership project experience. Clients served include Fortune 100 Energy / Oil & Gas, Telecom, Industrial Equipment and Automotive Manufacturers and Dealers. Leadership and delivery results consistently generated repeat business and referrals. Key achievements include the following: • 10+ years of executive communications development and delivery to internal & client constituents. • Performed CRM and Lead Management strategic analysis projects for US-based dealers of a European luxury car manufacturer. • Sold and executed multi-million dollar automotive retail process re-engineering projects at GM. • Streamlined major domestic manufacturer IT portfolio planning processes for management of $500M global budget. • Managed the national deployment of integrated dealer management systems for a large US-based automobile manufacturer. • Performed rapid application development for a large, multi-national vehicle distribution group. • Directed global CRM implementation for the Mining Division field service operations of a global customer. • Defined end-to-end business process requirements for major ERP implementation at a Tier 1 automotive supplier. • Led multi-national, systems integration teams for key clients in the US, Argentina and the UK. From July 1996 to January 2007 (10 years 7 months)

Industrial Distribution, Engineering @ Texas A&M University From 1994 to 1996 Texas A&M University Michael Darr is skilled in: Business Strategy, Leadership, Organizational Development, Automotive, Pricing, Business Development, Cross-functional Team Leadership, Forecasting, Business Process Improvement, New Business Development, Program Management, Management Consulting, Process Improvement, Strategic Planning, Product Management