Michael Cumner-Price's Email Addresses & Phone Numbers

📖 Summary

Content Marketing Manager @ - Work with Senior Content Manager to define content marketing strategy and editorial guidelines - Create and implement the content strategy and editorial calendar for the Betway blog. - Produce multimedia content for the blog and external outlets - Manage team of 2 sports bloggers – ensure editorial guidelines are adhered to - Build and manage relationships with external content partners – blogs, social influencers, content advertisers etc. - Brainstorm, plan and coordinate large scale content campaigns working in partnership with agency providers - Coordinate with Insights team to understand how people consume Betway content and the revenue impact of content - Monitor & report blog performance and use data to develop new content and traffic generation strategies - Coordinate with Product to continuously develop new blog features and improve user experience - Compile weekly/monthly reports for management, showing ROI from content strategy Ensure all content production is integrated with all other marketing mediums. - Work closely with the Brand & Sponsorship Managers to assist with their offline marketing plans and coordinate and implement content plan to support it. - Monthly coordination of competitor analysis and track latest trends in content distribution and content creation. - Coordinate and share best practices with other marketing channels. From May 2015 to Present (6 months) London, United KingdomAssistant Brand Manager (Sports) @ - Creating and implementing content strategy and editorial calendar for the Betway Blog. - Managing Social Media strategy / content - Coordinating in-house copywriters, brand ambassadors and consulting journalists to implement Blog and Social Media strategies. - Recommending key changes and improvements to online user journey, web functionalities and fresh new content approaches. - Briefing any agreed changes to the relevant stakeholders and following them through to completion - Ensuring all marketing channels are fully integrated with all other marketing mediums - Working closely with Brand Manager to assist with offline marketing plan and coordinating and implementing content plan to support it. - Working closely with Sportsbook Acquisition and Retention teams to plan relevant promotions across multiple channels, including press and TV. - Working closely with wider Marketing teams to plan and deliver activation plans around sponsorships - Monthly coordination of competitor analysis. - Tracking latest trends in content distribution and content creation. - Managing relevant agencies to ensure overall content strategy is being adhered to. - Coordinating and sharing best practices with other marketing channels. From March 2014 to May 2015 (1 year 3 months) UK Sports Promotions Manager @ - Working closely with Sportsbook Product Manager and CRM Manager to plan and deliver all promotional activity at Betway.com - Managing team of 2 in-house copywriters - Proofing and signing off on all material - Analysing campaign performance and profit statistics, presenting feedback and recommendations to senior managers - Managing offline promotions for national and regional print media. Example: Daily Mirror Fantasy Football partnership with Betway.com - Liaising with marketing heads of 3rd party companies to effectively promote the Betway brand - Initiate and manage brand awareness/acquisition campaigns from end to end. Example: the Betway Grassroots Free Football kits for teams campaign - Daily monitoring of social platforms including Betway Facebook and Twitter accounts - liaising with Social Media Manager to plan and organise effective, relevant content for all social networks. - Working with overseas content managers to ensure content across the Betway site and e-mail communications are relevant to their respective markets - Entertaining clients and important customers on a social level Experienced in HTML, Content Management Systems, Dreamweaver, Photoshop, Exact Target (e-mail marketing tool) From August 2013 to March 2014 (8 months) Sports Copy Team Leader @ From July 2012 to August 2013 (1 year 2 months) London, United KingdomSports Copywriter @ - Website maintenance and CRM tasks as previous role - Working closely with design department to create engaging e-mail campaigns and landing pages - Testing responsive templates - Assisting in launch of social platforms and initial strategies for the Betway Sports Product - Write sports articles to promote key events for use through social networks, RSS feeds, affiliates and sports blogs - Create micro sites to promote major events and tournaments From December 2010 to July 2012 (1 year 8 months) London, United KingdomCopywriter @ Web site maintenance - Planning, writing and uploading promotional and editorial copy for the Betway sports betting product. - Schedule articles and banners on the Betway site - Writing SEO Articles, including key words and inserting meta tags and relevant c-names. - Keeping constantly engaged with the sporting calendar in order to keep promotions and site content relevant to the customer. - Ensuring that all activity is consistent within brand guidelines - Selecting and uploading relevant betting markets to the site, liaising with the trading department. - Selecting, cropping and uploading appropriate imagery to the site. - Creating landing pages for various promotions - Working to tight deadlines with international translations department to deliver a multi-lingual product. CRM - Writing and uploading all copy for Betway Sportsbook e-mail marketing campaigns - Liaising with loyalty department to ensure all e-mails are delivered in schedule - Working with design department to create engaging, relevant and exciting imagery for e-mails - Proof reading and test send e-mails, as well as making any amendments required - Researching competitor promotional and e-mail strategies Ad Hoc Tasks - Managed a 3rd party project with football blog/podcast The Football Ramble for creating brand awareness and driving traffic to the site - Writing copy for poker and casino products - Responding to high profile customer issues, and provide resolutions From September 2009 to December 2010 (1 year 4 months) BA (Hons), Journalism @ University College Falmouth From 2006 to 2009 Goffs School 6th Form From 2004 to 2006 Goffs School From 1999 to 2004 Michael Cumner-Price is skilled in: Copywriting