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Michael Cumner-Price

Content Marketing Manager @

Brand Marketing Manager at 888holdings

London, United Kingdom

Ranked #973 out of 19,460 for Content Marketing Manager in United States

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Michael Cumner-Price's Email Addresses & Phone Numbers

Michael Cumner-Price's Work Experience

Content Marketing Manager

May 2015 to Present

London, United Kingdom


Assistant Brand Manager (Sports)

March 2014 to May 2015


UK Sports Promotions Manager

August 2013 to March 2014

Michael Cumner-Price's Education

University College Falmouth

BA (Hons) Journalism

2006 to 2009

Goffs School 6th Form

2004 to 2006

Goffs School

1999 to 2004

Michael Cumner-Price's Professional Skills Radar Chart

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About Michael Cumner-Price's Current Company

- Work with Senior Content Manager to define content marketing strategy and editorial guidelines - Create and implement the content strategy and editorial calendar for the Betway blog. - Produce multimedia content for the blog and external outlets - Manage team of 2 sports bloggers – ensure editorial guidelines are adhered to - Build and manage relationships...

Frequently Asked Questions about Michael Cumner-Price

What company does Michael Cumner-Price work for?

Michael Cumner-Price works for

What is Michael Cumner-Price's role at

Michael Cumner-Price is Content Marketing Manager

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What is Michael Cumner-Price's business email address?

Michael Cumner-Price's business email addresses are not available

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About Michael Cumner-Price

📖 Summary

Content Marketing Manager @ - Work with Senior Content Manager to define content marketing strategy and editorial guidelines - Create and implement the content strategy and editorial calendar for the Betway blog. - Produce multimedia content for the blog and external outlets - Manage team of 2 sports bloggers – ensure editorial guidelines are adhered to - Build and manage relationships with external content partners – blogs, social influencers, content advertisers etc. - Brainstorm, plan and coordinate large scale content campaigns working in partnership with agency providers - Coordinate with Insights team to understand how people consume Betway content and the revenue impact of content - Monitor & report blog performance and use data to develop new content and traffic generation strategies - Coordinate with Product to continuously develop new blog features and improve user experience - Compile weekly/monthly reports for management, showing ROI from content strategy Ensure all content production is integrated with all other marketing mediums. - Work closely with the Brand & Sponsorship Managers to assist with their offline marketing plans and coordinate and implement content plan to support it. - Monthly coordination of competitor analysis and track latest trends in content distribution and content creation. - Coordinate and share best practices with other marketing channels. From May 2015 to Present (6 months) London, United KingdomAssistant Brand Manager (Sports) @ - Creating and implementing content strategy and editorial calendar for the Betway Blog. - Managing Social Media strategy / content - Coordinating in-house copywriters, brand ambassadors and consulting journalists to implement Blog and Social Media strategies. - Recommending key changes and improvements to online user journey, web functionalities and fresh new content approaches. - Briefing any agreed changes to the relevant stakeholders and following them through to completion - Ensuring all marketing channels are fully integrated with all other marketing mediums - Working closely with Brand Manager to assist with offline marketing plan and coordinating and implementing content plan to support it. - Working closely with Sportsbook Acquisition and Retention teams to plan relevant promotions across multiple channels, including press and TV. - Working closely with wider Marketing teams to plan and deliver activation plans around sponsorships - Monthly coordination of competitor analysis. - Tracking latest trends in content distribution and content creation. - Managing relevant agencies to ensure overall content strategy is being adhered to. - Coordinating and sharing best practices with other marketing channels. From March 2014 to May 2015 (1 year 3 months) UK Sports Promotions Manager @ - Working closely with Sportsbook Product Manager and CRM Manager to plan and deliver all promotional activity at - Managing team of 2 in-house copywriters - Proofing and signing off on all material - Analysing campaign performance and profit statistics, presenting feedback and recommendations to senior managers - Managing offline promotions for national and regional print media. Example: Daily Mirror Fantasy Football partnership with - Liaising with marketing heads of 3rd party companies to effectively promote the Betway brand - Initiate and manage brand awareness/acquisition campaigns from end to end. Example: the Betway Grassroots Free Football kits for teams campaign - Daily monitoring of social platforms including Betway Facebook and Twitter accounts - liaising with Social Media Manager to plan and organise effective, relevant content for all social networks. - Working with overseas content managers to ensure content across the Betway site and e-mail communications are relevant to their respective markets - Entertaining clients and important customers on a social level Experienced in HTML, Content Management Systems, Dreamweaver, Photoshop, Exact Target (e-mail marketing tool) From August 2013 to March 2014 (8 months) Sports Copy Team Leader @ From July 2012 to August 2013 (1 year 2 months) London, United KingdomSports Copywriter @ - Website maintenance and CRM tasks as previous role - Working closely with design department to create engaging e-mail campaigns and landing pages - Testing responsive templates - Assisting in launch of social platforms and initial strategies for the Betway Sports Product - Write sports articles to promote key events for use through social networks, RSS feeds, affiliates and sports blogs - Create micro sites to promote major events and tournaments From December 2010 to July 2012 (1 year 8 months) London, United KingdomCopywriter @ Web site maintenance - Planning, writing and uploading promotional and editorial copy for the Betway sports betting product. - Schedule articles and banners on the Betway site - Writing SEO Articles, including key words and inserting meta tags and relevant c-names. - Keeping constantly engaged with the sporting calendar in order to keep promotions and site content relevant to the customer. - Ensuring that all activity is consistent within brand guidelines - Selecting and uploading relevant betting markets to the site, liaising with the trading department. - Selecting, cropping and uploading appropriate imagery to the site. - Creating landing pages for various promotions - Working to tight deadlines with international translations department to deliver a multi-lingual product. CRM - Writing and uploading all copy for Betway Sportsbook e-mail marketing campaigns - Liaising with loyalty department to ensure all e-mails are delivered in schedule - Working with design department to create engaging, relevant and exciting imagery for e-mails - Proof reading and test send e-mails, as well as making any amendments required - Researching competitor promotional and e-mail strategies Ad Hoc Tasks - Managed a 3rd party project with football blog/podcast The Football Ramble for creating brand awareness and driving traffic to the site - Writing copy for poker and casino products - Responding to high profile customer issues, and provide resolutions From September 2009 to December 2010 (1 year 4 months) BA (Hons), Journalism @ University College Falmouth From 2006 to 2009 Goffs School 6th Form From 2004 to 2006 Goffs School From 1999 to 2004 Michael Cumner-Price is skilled in: Copywriting

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In a nutshell

Michael Cumner-Price's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 1 month(s)

Michael Cumner-Price's Willingness to Change Jobs



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