My mission is to increase my clients'​ sales and profits using CRM concepts and principles, technology and tools, and direct response marketing. For most clients, goals revolve around making more money by: 1) Acquiring more customers 2) Retaining customers 3) Enhancing/growing the relationship with customers (i.e., generate more revenue from customers) To achieve my mission involves assessing my client's situation first, and then helping them take the appropriate actions. Specialties: ● Microsoft Dynamics CRM configuration, customization, and use. ● Scribe Insight data migration and systems integration ● ClickDimensions Marketing Automation ● Business analysis ● Business process design and improvement ● Data analysis and modeling

Microsoft Dynamics CRM and Scribe Insight Consultant @ From August 2015 to Present (5 months) Microsoft Dynamics CRM and Scribe Insight Consultant @ Founded in 1998, Tribridge is a technology services firm specializing in business applications and cloud solutions. We help mid-market and enterprise customers solve their business challenges through Cloud Computing, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Portals & Collaboration, Custom Software Development and Security & Infrastructure. With a focus on industry solutions and deep experience implementing Microsoft, Cornerstone OnDemand and other enterprise technologies, the Tribridge team operates with an unwavering commitment to provide exceptional service and support, drive measurable results and build lasting partnerships with our customers. Responsible for helping clients implement Microsoft CRM to achieve business goals. Developing mutually-beneficial client relationships is critical. * Performed Microsoft CRM system design, configuration, and customization for all modules. * Performed data migration into Microsoft CRM using Bulk Import and c360 Import Manager. * Supported Systems Integration between Microsoft CRM and Microsoft GP using Scribe Insight. * Wrote design specifications for custom programming to extend Microsoft CRM. * Implemented JScript for client-side programming (application event programming). * Designed and implemented Workflow Rules and Sales Processes. * Created reports using Microsoft Excel and SQL Server Reporting Services. * Implemented third-party add-ons, including c360 Group Calendar, Audit, and Import Manager. * Conducted training for CRM system administrators and end users. From January 2009 to August 2015 (6 years 8 months) Microsoft Dynamics CRM and Scribe Insight Consultant @ Responsible for helping clients implement Microsoft CRM to achieve business goals. Developing mutually-beneficial client relationships is critical. * Performed Microsoft CRM system design, configuration, and customization for all modules. * Performed data migration into Microsoft CRM using Bulk Import and c360 Import Manager. * Supported Systems Integration between Microsoft CRM and Microsoft GP using Scribe Insight. * Wrote design specifications for custom programming to extend Microsoft CRM. * Implemented JScript for client-side programming (application event programming). * Designed and implemented Workflow Rules and Sales Processes. * Created reports using Microsoft Excel and SQL Server Reporting Services. * Implemented third-party add-ons, including c360 Group Calendar, Audit, and Import Manager. * Conducted training for CRM system administrators and end users. From February 2007 to January 2009 (2 years) Certified Microsoft Dynamics CRM Consultant @ Responsible for helping clients evaluate and implement Microsoft CRM. Duties include diagnosing and analyzing current situation, and designing, developing, and deploying appropriate solutions. * Performed Microsoft CRM system design, configuration, and customization for all modules. * Performed data migration from Goldmine using Microsoft CRM 3.0 Data Migration Framework. From September 2006 to January 2007 (5 months) Procurement Consultant @ From September 2004 to December 2006 (2 years 4 months) Consultant @ From 2006 to 2006 (less than a year) Senior Business Systems Analyst @ Analyst within most technically advanced worldwide SAP R/3 production support group focusing on Production Planning, Materials Management, Plant Maintenance, and Logistics modules. Responsible for ensuring the integrity and uptime of the global SAP production system by providing 24x7 support to global user community. Duties included problem management, configuration and enhancement management, data management, user communication, support documentation, and SAP deployment projects and SAP support packages. Engaged in critical SAP R/3 4.7 upgrade. * Improved operational data quality by developing and implementing new auditing processes and tools to identify and correct causes of errors. * Redesigned and implemented the global on call process to provide improved response to problems, maximizing system uptime. * Simplified and automated the process for migrating changes to production database by developing two MS Access databases, thereby maintaining the integrity of the system. From June 2001 to December 2003 (2 years 7 months) Sales and Operations Planner @ Reporting to the Director of Sales, led multi-site, cross-functional team of managers in the implementation of global processes for sales forecasting and Sales and Operations Planning, using the Demand Solutions Forecast Management and Sales & Operations Planning software. Participated in initial phase of global implementation of customer relationship management (CRM) process and Siebel CRM software. The new Sales and Operations Planning process resulted in: * Improved teamwork, problem solving, decision making, and consensus among managers with formal communications and monthly meetings. * Improved alignment of mid-to-long-term demand and supply plans due to formal process. * Improved annual budgeting process by providing one set of updated, consistent, agreed upon numbers on a rolling monthly basis. From September 2000 to April 2001 (8 months) Enterprise Resource Planning Project Manager @ Led multi-site ERP (Wonderware Protean and Avantis ERP software) implementation with four direct full-time team members and projected annual benefits of $1.3 million. Managed a budget of $2.6 million. Responsible for all phases of project management, from initiation to closing. * Improved operational efficiency and effectiveness by redesigning procure-to-pay and inventory management processes, and replacing multiple legacy systems with integrated ERP application. * Saved $55,000 in programming costs for Year 2000 compliance by developing an application using Microsoft Access that replaced an outdated legacy application. * Enabled development of team members’ skills by providing encouragement, financial resources, and time. Three team members achieved APICS CPIM certification. * Educated managers in best practices in manufacturing planning and control by developing and delivering an in-house APICS education program. From November 1997 to August 2000 (2 years 10 months) ERP Project Manager @ From 1997 to 2000 (3 years) Business Systems Analyst @ Responsible for client/server application development, legacy systems support, data maintenance, and report development. Acted as information technology representative on several projects. * Played crucial role in business-critical integration project for order entry, inventory control, and financial processes and applications. * Assumed position of interim IT manager after acquisition of The Mearl Corporation. Ensured continuity of leadership of strategic systems integration projects. * Led successful project to relocate IT group and all mission critical business systems to a different site. From December 1996 to October 1997 (11 months)

MBA, Finance @ New York University - Leonard N. Stern School of Business From 1993 to 1997 BS, Business Management and Marketing @ Cornell University From 1987 to 1991 Lakeland High School From 1983 to 1987 Michael Cross is skilled in: Microsoft Dynamics CRM, Microsoft CRM, CRM, Scribe, Integration, Data Migration, Microsoft Dynamics Marketing, Requirements Gathering, Requirements Analysis, Management, Databases, Business Process, Strategy, Business Analysis, Data Analysis, Data Modeling, Analysis, Manufacturing