Michael Cravens's Email Addresses & Phone Numbers

Corporal & Payroll Accountant @ United States Marine Corps Managed payroll for 1st Battalion, 10th Marines. From February 1991 to February 1994 (3 years 1 month) Camp Lejeune, NCDirector, Product Development & SEO @ AOL Promoted to spearhead product development and business management for a customer segment comprised of small business owners and aspirational entrepreneurs. Teamed with...

Corporal & Payroll Accountant @ United States Marine Corps Managed payroll for 1st Battalion, 10th Marines. From February 1991 to February 1994 (3 years 1 month) Camp Lejeune, NCDirector, Product Development & SEO @ AOL Promoted to spearhead product development and business management for a customer segment comprised of small business owners and aspirational entrepreneurs. Teamed with content and marketing staff to support an editorial schedule that would engage the entrepreneurial customer base. Evaluated, negotiated, and implemented partnership and sales agreements. Monitored P&L performance of business.• Generated 248% increase in total page views, doubled unique visitors, and grew minutes per user 144% by launching new version of AOL Small Business via a strategic editorial partnership with Entrepreneur.com. Resulted in growing first year revenue by more than $5M and increased membership by over 1.7M.• Boosted ad impressions 185%, resulting in 35% quarter-over-quarter revenue growth, by publishing/managing an editorial calendar with relevant content and establishing/managing partnerships with American Express, Network Solutions, Constant Contact, Dell, Gateway, Office Depot, and Entrepreneur.com.• Promoted external content and member acquisition by spearheading SEO initiatives for AOL Money & Finance, AOL Research & Learn, and AOL Small Business. From November 2002 to September 2006 (3 years 11 months) Washington D.C. Metro AreaTechnical Manager @ AOL Managed billing and customer support system projects on time, within budget, and meet quality specifications and business requirements. Documented requirements and technical design, developed project plans, mitigated risk, allocated resources, partnered with engineering and QA teams, and managed overall implementation for each project. Led team of 14 project managers.• Spearheaded launch of prepaid Internet cards, resulting in significant account acquisitions.• Managed Time Warner Cable integration into AOL broadband provisioning systems.• Led an effort to add new subscription payment methods including billing subscriptions via monthly phone bills and making payments at Western Union. From January 2000 to November 2002 (2 years 11 months) Washington D.C. Metro AreaSenior Product Manager, Search & Keywords @ AOL Led strategic planning, product development, and editorial programming for AOL Search. Managed a team of four project managers and editors.• Played a key role in catapulting revenue from nearly zero to over $100M with 28M daily page views in first year of re-engineering AOL Search.• Achieved over a 19.4% click-through rate by building out a taxonomy and programming over 42K destinations and assigning more than 650K related words to destinations. From March 1998 to January 2000 (1 year 11 months) Washington D.C. Metro AreaProject Manager @ AOL I was originally hired to process email complaints submitted by AOL members; the process was manual and repetitive. On my own time, I studied how others had automated repetitive tasks. I then designed, developed, implemented, and tested an automation system. I presented the system to my management and they immediately began the process of rolling it out to all of AOL’s domestic call centers and several international call centers.As a project manager, I composed requirement documents, business justifications, design specifications, implementation plans, and training manuals. Ensured developers accurately interpreted requirements and coordinated development, training, and implementation. Utilized MS Project to set project schedules, identify tasks, assign resources, and track critical paths to ensure on-time implementation. From May 1996 to March 1998 (1 year 11 months) Washington D.C. Metro AreaLance Corporal & Field Radio Operator @ United States Marine Corps Operated various radio communications equipment during Desert Shield and Desert Storm. Received the Navy and Marine Corps Achievement Medal for “extraordinary service in both combat and in garrison.” From September 1989 to February 1991 (1 year 6 months) Camp Lejeune, NCChief Product Officer @ Julius, Influencer Marketing Julius enables brands to organize social media influencers across Instagram, Facebook, YouTube, Pinterest, Twitter, and Twitch into marketing campaigns and then manage the engagement and value of the campaign.Handled all product, UX, and production operations. Moved the product from 100% manual data entry to organizing the data into a taxonomy and integrating machine learning, AI, and client self-serve tools. From December 2018 to January 2020 (1 year 2 months) Greater New York City Area (remote)Vice President, Product Development @ Centene Corporation Led product development and implementation of new Health, Life, and Wellness managed service products. Conducted market analysis and research for new program opportunities and collaborated with marketing to develop marketing plans and pricing strategies.Managed a team of product directors, product managers, and business analysts - ensuring that we operated to deliver new features and products that connected with our customer needs. From November 2017 to February 2018 (4 months) Bethesda, MDHead of Product, Predictive Promotional Analytics @ HAVI In a consulting role, product leader of a team focused on Predictive Analytics for quick-serve restaurant promotion planning. Kicked off roadmap and product development, including implementation of Agile. Built out the analytics team to enable full-scale data modelling, design, and development.Taking the guesswork out of promotion planning, this product enables clients to make tactical and strategic decisions that help increase sales, profitability, and guest counts. Using data modelling and some fancy math, clients are provided with promotion recommendations where the promotional lift fills the gap between the baseline and the desired goal. A holistic view of the promotion impact is provided, including halo and cannibalization of other menu items. From September 2016 to March 2017 (7 months) Chicago, Illinois, United States (remote)Senior Vice President, Product Management @ Jellyvision Established a product organization, implemented Agile, and defined standards, requirements, and processes for this provider of an interactive employee benefits counsellor. Led product, engineering, QA, DevOps and IT – managing 72 people and 9 direct reports. As a member of the executive team, we grew the company over 60% in 2014, 2015, and 2016.Jellyvision recently won awards for Chicago’s top software company and best company culture. Customers include Walmart, Disney, and 42 additional Fortune 500 companies. From September 2014 to September 2016 (2 years 1 month) Chicago, Illinois, United States (remote)Senior Vice President, Product Development @ Sittercity Incorporated (acquired by Bright Horizons) Managed all product development, project management, creative, and QA. Transformed product development into a consistent, robust, and highly efficient system by establishing product organization, standard procedures, and best practice processes, as well as recruiting top talent for management positions. Established the product vision, built the roadmap, and managed the build and release of a completely new version of Sittercity.com. From May 2011 to August 2014 (3 years 4 months) Chicago, Illinois, United States (remote)Founder & CEO @ Babysitters.com (acquired by Sittercity) Founded web-based business to assist families in finding quality child, pet, and senior care, as well as housekeepers and tutors. Wrote the business plan, led design and development of the backend systems, and designed the user interface. Formulated and executed marketing and advertising plans.Established, launched, and grew this start-up from a part-time hobby to one of the market’s leading domestic care referral sites. The business was consistently profitable business with 16 employees.Structured, negotiated and closed the sale of the company to a major competitor, Sittercity, in November 2010. From September 2000 to November 2010 (10 years 3 months) Washington D.C. Metro AreaSergeant & Operations Manager @ United States Marine Corps Manager for an operations team that coordinated all training activities for the Marine Corps Officer Candidate School. From February 1994 to February 1996 (2 years 1 month) Quantico, VA