Senior SEO Manager
February 2017 to September 2019
October 2015 to February 2017
February 2014 to August 2015
May 2013 to February 2014
May 2011 to May 2013
Search Marketing Intern
November 2010 to May 2011
What company does Meredith Raico work for?
Meredith Raico works for Storable
What is Meredith Raico's role at Storable?
Meredith Raico is Senior SEO Manager
What industry does Meredith Raico work in?
Meredith Raico works in the Marketing and Advertising industry.
Senior SEO Manager @ Storable Austin, TexasSEO Manager @ Cratejoy From February 2017 to September 2019 (2 years 8 months) SEO Manager @ Effective Spend As the agency’s SEO Manager I create and manage all clients’ SEO activities, from initial site audits, strategy development, implementation and monthly reporting.• Revamped agency’s comprehensive SEO site audit to include a technical analysis, content and UX review, competitor opportunities, backlink analysis and KPI benchmarking.• Created and standardized a new format for clients’ monthly SEO reporting.• Hired, provided on-boarding and manage the growth and development of a new SEO team member. From October 2015 to February 2017 (1 year 5 months) Austin, TexasSEO Analyst @ RetailMeNot, Inc. • Used web analytics and search marketing tools (Google analytics, webmaster tools, seoClarity) to analyze and develop reports on traffic and rankings for communication with executive and leadership teams• Managed RetailMeNot's seoClarity rank tracking account and provided training for teams members on new features and reports• Conducted SEO overview sessions with cross-departmental teams, like sales, merchandising and site operations, to share SEO best practices• Audited external websites with MajesticSEO, Screaming Frog, SeoMoz and WebPageTest to provide analysis on technical and qualitative strengths and weaknesses• Developed SQL database querying skills to extract SEO data for reporting and ad hoc analyses• Made content recommendations to site operations, merchandising and sales teams to better meet searchers' needs From February 2014 to August 2015 (1 year 7 months) Austin, TxSEO Associate @ RetailMeNot, Inc. • Reviewed internal crawl data to improve site structure by implementing redirects to decrease overall site depth• Worked as SEO point person for product and merchandising teams to build seasonal holiday landing pages to drive higher engagement• Analyzed RetailMeNot's keyword profile to ensure top keywords and pages were tracked and monitored in seoClarity• Built dashboards and reports using Tableau to monitor traffic and SEO performance of key pages From May 2013 to February 2014 (10 months) SEO Coordinator @ RetailMeNot, Inc. • Performed keyword research with Google webmaster tools to build a profile of top traffic driving terms for monitoring• Used OpenSiteExplorer to analyze and build lists of prospective domains for link building efforts• Provided research guidance, reviewed results and managed relationship with third party design firm for content marketing• Wrote email pitches for content marketing and link building campaigns From May 2011 to May 2013 (2 years 1 month) Search Marketing Intern @ RetailMeNot, Inc. • De-duped and updated 65,000+ merchant policy database; used to build out all PPC campaigns for Retailmenot.com• Produced $4,500 monthly incremental revenue by creating a database with 4,000+ merchant policies for web property SEM campaigns• Used Google AdWords to make ad groups, wrote copy for 20+ ads, and created 500+ keywords for SEM campaigns for website properties • Analyzed and optimized AdWords campaigns using Google Analytics• Analyzed click-to-purchase latency data; produced findings report for SEM campaign optimization• Edited ad text for 25,000+ PPC ads and analyzed 38,000+ keywords for deletion From November 2010 to May 2011 (7 months)
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 6 month(s)
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