National Head of Generate @ Generate is Network Ten's integrated brand partnership and client solutions division. Specializing in strategic and creative content creation, digital and social integration across multiple devices and platforms. Creating globally recognized and groundbreaking integrated partnerships with key production partners and format owners for Ten's Prime Time formats and Live Sporting events. Key production partners include the Endemol Shine Group, ITV, Fremantle Media, 20th Century Fox, Sony Pictures and CBS. Responsible for delivering premium revenue budgets across all Ten Formats (linear and digital). From April 2014 to Present (1 year 9 months) Head of Sponsorship, content and Brand Strategy @ Generate - Network Ten's integrated sales and creative solutions division, specializing in market leading strategic partnerships across Ten's Entertainment and Sports assets. Leaders in branded entertainment, content creation, digital and social integration. Creating globally recognized integrated partnerships with key production partners and format owners (Endemol Shine Group, ITV, Fremantle Media, 20th Century Fox, Sony Pictures and CBS). From October 2013 to April 2014 (7 months) Head of ESP (Entertainment & Sports Partnerships) @ Launched Mindshare's Content and Partnership Division in Australia. Created a tailored version of globally recognized Group M's ESP division, specializing in amplification of broadcast sponsorships across entertainment and sport formats. Led and activated major strategic partnerships for Mindshare's key clients, such as, Ford, Unilever, American Express,Land Rover, HSBC, Volvo, Castrol, Kimberly Clarke and More. Led a National team to multiple award winning campaigns. From October 2011 to September 2013 (2 years) Sydney & Brisbane Sales Director @ Led an integrated sales team representing key cable brands across Viacom, Fox International Channels, Sony Television channels and more. Managed key global accounts who activated large multi-screen partnerships across multiple channels as well as creating original content for key clients. (ie. Canon / National Geographic partnership, local version of Toyota / Megafactories, MTV Australia Awards and Nickelodeon Kids choice awards partnerships). From February 2011 to September 2011 (8 months) Group Sales Manager @ Led a successful team at MTV and Nickelodeon working across the largest market in Australia selling to key agencies and consortiums. Exceeded sales targets and sponsorship targets across major formats and key events such as the Australian MTV Music Awards and Nickelodeon Kids Choice Awards as well as large scale local franchises such as MTV Winter (Tokyo based) and MTV Summer. From December 2009 to April 2011 (1 year 5 months) Senior Account Manager (MTV New York) @ Worked within the MTV Networks International team based in New York. Account management of Film and Music clients to activate integrated campaigns across the global MTV Network as well as working on the MTV Video Music Awards in NY in 2009 for International MTV clients activating in the USA. From March 2009 to December 2009 (10 months) Senior Account Manager / Publicist @ Represent MTV Australia in the Melbourne office, working across key Agencies and clients as well as assist the National Publicity Manager for key publicity opportunities by managing MTV Melbourne events and talent. From January 2006 to December 2009 (4 years) Assistant / Executive / Manager (Herald Sun / News Sports and Music Publications) @ Worked across Multiple departments within News Corp (Travel and Sport) in integrated AdSales and Custom Publishing across different titles (promoted multiple times throughout my tenure). From January 2000 to January 2006 (6 years 1 month)

Caulfield Grammar From 1992 to 1998 Melissa Fein is skilled in: Entertainment, Content Strategy, Digital Media, Sales, Sponsorship, Digital Marketing, Media Planning, Advertising, Relationship Marketing, Digital Strategy, Media Buying, Integrated Marketing, Online Advertising, Media Strategy, Mobile Marketing, Marketing Strategy, Advertising Sales, Marketing Communications, New Media