Melissa Bair

GTM Recruiter at Cresta | San Diego Metropolitan Area

About Melissa Bair

Melissa Bair is a dynamic Senior Recruiter and Talent Acquisition Specialist at Cresta, where she plays a pivotal role in shaping the company's go-to-market (GTM) strategy through strategic hiring. With six years of experience in full-cycle recruitment within the SaaS GTM space, Melissa has honed her expertise in identifying and attracting top-tier talent across various segments, including sales, marketing, and customer success. Her proficiency in utilizing Greenhouse Software enhances her ability to streamline the recruitment process, ensuring a seamless experience for candidates and hiring managers alike.

At Cresta, Melissa is currently focused on building and nurturing robust, diverse talent pipelines that align with the company’s vision of leveraging generative AI for the contact center. She is deeply committed to fostering an inclusive workplace, recognizing that diverse teams drive innovation and success. Her storytelling skills allow her to effectively communicate the Cresta brand and its mission, making her an invaluable asset in attracting candidates who resonate with the company's core values.

Key projects under her leadership include the development of targeted recruitment campaigns that highlight the transformative potential of generative AI in enhancing customer interactions. Melissa's high sense of urgency and positive attitude enable her to thrive in fast-paced environments, ensuring that hiring goals are met while maintaining a focus on organizational effectiveness. As a recruiting storyteller, she not only fills positions but also crafts compelling narratives that engage candidates and elevate the overall employer brand. Through her leadership and expertise, Melissa continues to drive Cresta's growth by securing the talent necessary to propel the company into its next phase of innovation and success.

Melissa Bair Work