Driven, service-oriented professional with over nearly twenty years of combined sales and marketing experience. Recognized for leadership and delivering client success across frequently complex, multi-product and service offerings.
Healthcare technology experience with hardware, software and services including:
• Information Technology Outsourcing (ITO)
• Software as a Service (SaaS) Solutions
• IT Optimization & Cloud Computing
• Internal Transformation
• Workflow and Mobility Assesment, Deployment & Support
• Mobile Workstations & Wireless Technology Solutions
• EMR System Assessment, Selection & Implementation
• Patient Care Communication Solutions
Specialties:20+ Years Business Development & Sales Experience; 13+ Years at IBM; 9+ Years in International Marketing; 11+ Years in Healthcare Sales & Consulting Services
Senior Manager @ Responsible for driving business development and sales across management consulting, information technology applications and infrastructure outsourcing platforms. Working across large teams on complex business solutions for national and regional healthcare systems.
Services portfolio includes:
• ERP
• CRM
• Health Transformation Services
• Clinical Systems Strategy Planning & Deployment From November 2012 to Present (3 years) Greater Atlanta AreaSales Director @ Demonstrating sales and healthcare leadership by providing large-scale IT outsourced and cloud computing solutions ranging from $8M - $16M.
- Represent Perot Systems (Plano, TX) Services offerings; The Largest Global Healthcare IT Services Provider (Gartner 2011)
- Targeting healthcare and commercial clients representing $500K - $2B revenue; high-level executive discussions centering on financial positioning / business profitability at board, CEO, CFO, CMIO, CIO & CTO levels
- Portfolio of managed services offerings including:
- Technical and Clinical Services Desk
- Security Services & Solutions
- Infrastructure & IT Optimization
- Clinical/Internal Transformation From February 2011 to November 2012 (1 year 10 months) Mid-Atlantic & Southeast RegionSales Director, Healthcare @ Sales responsibilties include:
- Develop strong and mutually-benefiting executive and senior management relationships within large, growing and rural hospitals
- Understand client goals, needs and desires to ultimately help them become an even stronger healthcare provider
- Provide effective communication between clinical and IT teams within healthcare environments to deliver total integrated systems
- Communicate strategic InfoLogix solutions which include hardware, software and services; focusing upon wireless mobility and seamless workflow services. Products, professional and technical services include: LAN, WLAN networking, VoWiFi, RFID, Workflow Consulting and Readiness Assessments.
- Foster and cultivate internal and external relationships with key EMR partners (EPIC, Meditech, Eclipsys & McKesson), channel partners (Dell, HP, Intel, Siemens, Motorola, Zebra and Ascom).
- CRM-trained and provide executive management with forecast, booking and revenue targets.
. From November 2009 to February 2011 (1 year 4 months) Principal Consultant @ Healthcare Clients:
- HealthNovation (Atlanta, GA)
- AT&T Healthcare Sales (Dallas, TX)
- Accision Health (Atlanta, GA)
Healthcare IT Consulting Services: Sales and Business Development; Contract Negotiations; Emerging Technology Go-to-Market Strategic Planning; Project Management and Partnership Brokering. From February 2009 to February 2011 (2 years 1 month) Senior Sales Leader @ - Achieved 146% of quota in 2008; 103% of quota in 2007
- Received exceeded expectations for 2008 performance rating
- Represent IBM’s largest server, the IBM Mainframe; average sales solutions range $12M-$15M
- Sales management responsibility includes account coverage for Fortune 500 From January 2007 to February 2009 (2 years 2 months) International Marketing Director @ - Promoted to lead team in developing large-scale international marketing programs across various medias including advertising, PR, analyst-relations, web-enablement, sales-enablement and collateral
- Led strategic $9.5M marketing program in Europe, Asia Pacific and Americas; created and collaborated efforts with nationally known agencies and consulting firms including Ogilvy & Mather, Gartner Consulting and Robert Francis Group
- Created and delivered extensive technical sales enablement packages for financial services, health insurance and healthcare industries From January 2004 to December 2007 (4 years) International Marketing Manager @ - Implemented multi-million dollar marketing program during 2000 Summer Olympic Games
- International assignment in Sydney, Australia
- Designed and deployed an IBM software campaign for WebSphere, Lotus, Tivoli and DB2 product sets
- Multi-vendor relations, international transition management for collateral and event marketing responsibilities
- Received international award recognition for portfolio of translated videos, web programs and marketing deliverables From January 1999 to December 2003 (5 years) Healthcare Solution Sales @ - Sales representative for private hospitals and large medical practices
- Promoted to manage joint ventures and strategic alliances for IBM software and hardware resellers
- Delivered co-marketing programs and sales-enablement kits and lead-generation special events; partnerships included Oracle, Lawson, Informix, SDRC, as well as, industry-specific software packages for hospitals and physician offices
- Consistently surpassed quota; achieved 103% during first year on the job at IBM From January 1996 to December 1998 (3 years)
Fellow, Healthcare Administration @ American College of Healthcare Executives From 2009 to 2013 Sales Certification @ IBM Signature Selling Method From 2007 to 2007 Business Certification, Business Negotiations @ Harvard Business School for CHQ Learning From 2003 to 2003 MBA, International Business @ Arizona State University - W. P. Carey School of Business From 1995 to 1997 BS, Business Communication @ Arizona State University From 1988 to 1992 Melinda FACHE is skilled in: Solution Selling, Business Development, Healthcare, Strategic Planning, Program Management, Cross-functional Team..., New Business Development, Salesforce.com, Sales Management, Cloud Computing, Healthcare Information..., Account Management, Business Strategy, International Sales, International Marketing, Executive Positions, IT Outsourcing, Health Information..., Healthcare Information..., Financial Modeling, Strategic Financial..., Business Process..., Strategic Communications, Strategic Partnerships, Selling, Training, Go-to-market Strategy, Strategy, Security, Management, Professional Services, Business Analysis, Integration, Leadership, Process Improvement, Mobile Devices, Outsourcing, Sales Process, Consulting, Channel Partners, Lead Generation, Product Marketing, Start-ups, Sales Operations, Business Intelligence, Negotiation, Marketing, Executive Management, Management Consulting, Competitive Analysis
Websites:
http://Accenture.com