May 2015 to Present
October 2013 to April 2015
January 2011 to October 2013
Project Leader / Account Executive
July 2009 to January 2011
Integrated Marketing Communications Manager
June 2007 to July 2009
Account and Media
June 2006 to August 2006
February 2006 to May 2006
What company does Melati (Crook) Belot work for?
Melati (Crook) Belot works for 22squared
What is Melati (Crook) Belot's role at 22squared?
Melati (Crook) Belot is Account Director
What industry does Melati (Crook) Belot work in?
Melati (Crook) Belot works in the Marketing and Advertising industry.
I am a Marketing and Advertising professional based in Atlanta, GA. Currently, I am part of the Account Management team at 22squared. Previous experience includes account management on Cree Inc. at Baldwin&; Nationwide Insurance, Counter Culture Coffee and EAS at McKinney; marketing communications at Nortel. Specialties: Campaign Launch & Management; Marketing Communications; Lead Gen. / Nurture Strategy; Merger, Acquisition and Divestiture (MA&D) Communication; Project Management. Industry / Vertical Experience: Consumer Packaged Goods Tech & Telecom (Hardware / Software) Financial (Insurance) Portfolio: http://melati.carbonmade.comAccount Director @ From May 2015 to Present (8 months) Account Director @ Lead cross-functional team in developing the Cree brand to build awareness and consideration in a low-interest category. Responsibilities include development of integrated campaigns (TV, digital, print, social), strategic media ideation and integration, measurement and optimization, development of talent and ensuring agency profitability. In just two years of launching their consumer product, Cree has been named one of Fast Company’s World’s 50 Most Innovative Companies and is the best-selling LED light in the U.S. From October 2013 to April 2015 (1 year 7 months) Account Supervisor @ Brands: Nationwide Insurance (Oct. 2011 - Present) EAS Sports Nutrition / Abbott (Jan. 2011 - Dec. 2011) Spearhead strategic planning, creative development, and production of integrated marketing initiatives for Nationwide Insurance. Each wave of work constituted a nine-month creative development process with heavy qualitative and quantitative pre-market testing. The “Join the Nation” campaign yielded significant jumps in both auto and home insurance consideration, per Millward Brown. These increases represented an additional 13M consumers who would consider Nationwide for auto insurance and 8M additional for home insurance. --- Lead TV, Website, Social and Digital development and ongoing campaign management for EAS Sports Nutrition's 2011 Campaign, the "Unstoppable Tour". The “Unstoppable Tour” was the culmination of creative vision and the desire to provide a 30-day product demonstration. We took one athlete and had him perform 30 sports in 30 cities in 30 consecutive days across the US. This was released as 30 episodes online and garnered: 200% increase in the average monthly visits and unique visitors, 250K+ episode views, CTRs 119% greater than historical average and over 24M PR impressions. Awards: One Show Entertainment - Pencil, Bronze - Best Brand Channel - 2012 One Show Interactive - Pencil, Silver - Integrated Branding, 2012 Effie Award, Silver - Energy/Nutrition Products & Services, 2012 IAB MIXX Award- Silver, Branded Content, 2011 From January 2011 to October 2013 (2 years 10 months) Project Leader / Account Executive @ Oversaw print, OOH, digital and social media for EAS Sports Nutrition's 2010 Campaign. Additional day-to-day activities included management of professional athlete and talent usage, billing, in-store and event vendor / agency programs, international advertising alignment and competitive. From July 2009 to January 2011 (1 year 7 months) Integrated Marketing Communications Manager @ I managed the communications strategy, development and execution for Nortel data product portfolios. Integrated Marketing Communications is the harmonization of advertising, branding, product marketing, collateral, multimedia, events, media relations, consultant and analyst relations, and intranet/internet development and promotion. I was responsible for the messaging/execution/promotion of the Global Data Campaign, a competitor-centric campaign targeting the industry leader, and based upon third-party validation: The Campaign received significant press and social media coverage on CNN, as well as 36M online impressions, 650+ leads, and 3,600+ customer registrations. Revenue growth was up 22% after the Campaign launched, over previous quarters. Campaign received a 2009 Effie, one of the greatest marketing/advertising effectiveness awards, measured equally on strategic challenge, idea, bringing the idea to life, and results. Acquisition and divestiture experience for assets valued over $18M. Awards: Effie Award - Gold, David and Goliath Category 2009 Nortel Enterprise Gold Award, Innovation 2008 Nortel Enterprise Silver Award, Leadership 2008 Nortel "Service to the Company" Award 2007 Also involved in Six Sigma program. From June 2007 to July 2009 (2 years 2 months) Account and Media @ I spear-headed the Pepsi can design initiative at SpikeDDB. I was given the opportunity to infuse art with the corporate world. In doing so I visited nearly every graffiti gallery in Manhattan, Harlem, and Brooklyn and developed a deep appreciation for both the work and the artists. The rich creative/strategic history of DDB Worldwide mixed with Spike Lee's genius proved to make an amazing work atmosphere. From June 2006 to August 2006 (3 months) Account @ McKinney was my first foray into account management. Looking back, I can stake claim to writing copy for Travelocity and The Amazing Race promotions on CBS’s Early Show for six different locations; a simple project, but it cemented my interest in Advertising and the power of communication. From February 2006 to May 2006 (4 months) B.A., Journalism and Mass Communication, Advertising sequence; Concentration in Psychology, GPA 3.6/4.0 @ University of North Carolina at Chapel Hill Melati (Crook) Belot is skilled in: Marketing Communications, Project Management, Software, Strategy, Integrated Marketing, Digital Strategy, Media Planning, Digital Marketing, Marketing, Advertising, Product Marketing, Account Management, Strategic Communications, SEO, Public Relations, Social Media
Extraversion (E), Intuition (N), Thinking (T), Judging (J)
1 year(s), 4 month(s)
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