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Mel Matson

Senior Director, Brand Comms @ Asda

Marketing Director, Iceland Foods

United Kingdom

Ranked #1,093 out of 21,860 for Senior Director, Brand Comms in United States

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Mel Matson's Email Addresses & Phone Numbers

Mel Matson's Work Experience

Asda

Senior Director, Brand Comms

March 2015 to Present

Leeds, United Kingdom

Sainsbury's

Head of Marketing Planning & Activation

December 2012 to August 2014

london, united kingdom

Sainsbury's

Head of National Advertising, Local Marketing & Food Experience

October 2011 to December 2012

Mel Matson's Education

Loughborough University

BSC (Hons) Retail Management

1996 to 2000

Branston School & Community College

1989 to 1996

Mel Matson's Professional Skills Radar Chart

Based on our findings, Mel Matson is ...

Family-oriented
Calm under pressure
Communicator

What's on Mel Matson's mind?

Based on our findings, Mel Matson is ...

50% Left Brained
50% Right Brained

Mel Matson's Estimated Salary Range

About Mel Matson's Current Company

Asda

I am accountable for the Asda brand strategy to help customers Save Money and Live Better, engaging the business to bring the brand to life in everything we do, in addition to full accountability for the George brand comms strategy. Across both brands, I lead a team of 82 colleagues and 6 direct reports who translate our...

Frequently Asked Questions about Mel Matson

What company does Mel Matson work for?

Mel Matson works for Asda


What is Mel Matson's role at Asda?

Mel Matson is Senior Director, Brand Comms


What is Mel Matson's personal email address?

Mel Matson's personal email address is m****[email protected]


What is Mel Matson's business email address?

Mel Matson's business email addresses are not available


What is Mel Matson's Phone Number?

Mel Matson's phone +44 ** **** *294


What industry does Mel Matson work in?

Mel Matson works in the Supermarkets industry.


Who are Mel Matson's colleagues?

Mel Matson's colleagues are Kate Rathbone, Lauren Moore, Nicola Webb, Karl Ghio, Gary Oxberry, Luke Barber, Sarah Cuming, Charlotte Berry, Calum Macdonald-Ball, and Tim Varley


About Mel Matson

📖 Summary

▪ A highly motivated and versatile Senior Marketing Professional with 15 years of success in leading high performing teams to deliver significant growth in revenue and customer loyalty in the Retail Industry. ▪ Intuitive customer thinker with solid and wide-ranging marketing expertise in developing & delivering a brand experience to customers, resulting in increased penetration and basket spend.Senior Director, Brand Comms @ I am accountable for the Asda brand strategy to help customers Save Money and Live Better, engaging the business to bring the brand to life in everything we do, in addition to full accountability for the George brand comms strategy. Across both brands, I lead a team of 82 colleagues and 6 direct reports who translate our brand into compelling, integrated comms campaigns and point of sale across the store estate to grow brand popularity, penetration and ultimately market share. From March 2015 to Present (9 months) Leeds, United KingdomHead of Marketing Planning & Activation @ I head up Marketing Planning & Activation, a team responsible for leading the strategic planning and development of the annual Customer Plan, which contains all customer-facing activity across Marketing & Trading. The team project manages all activities on the plan, leading virtual cross-functional teams to deliver impactful propositions for our customers that deliver commercial results. I am also accountable for the look and feel of the in-store marketing channel, making real impact through point of sale, theatre, space and product sampling across our store estate and bringing our campaigns to life through experiential marketing. From December 2012 to August 2014 (1 year 9 months) london, united kingdomHead of National Advertising, Local Marketing & Food Experience @ From October 2011 to December 2012 (1 year 3 months) Head of Local Marketing @ From February 2011 to October 2011 (9 months) Head of Direct Marketing @ From January 2010 to January 2011 (1 year 1 month) Customer and Market Insights Manager @ From February 2007 to February 2010 (3 years 1 month) Account Director, Tesco Clubcard Team @ From 2005 to 2007 (2 years) Local Marketing @ From 2002 to 2004 (2 years) BSC (Hons), Retail Management @ Loughborough University From 1996 to 2000 Branston School & Community College From 1989 to 1996 Mel Matson is skilled in: Customer Insight, Advertising, FMCG, Local Marketing, Retail, Brand Management, Direct Marketing, Marketing Strategy, Brand Loyalty, Marketing Communications, Multi-channel Marketing, Brand Development, Marketing Management, Customer Analysis, Grocery, Loyalty Programs, Integrated Marketing, Market Analysis, Brand Awareness, Customer Acquisition, Brand Architecture, Consumer Insight, Relationship Marketing, Consumer Behaviour, Segmentation, Loyalty Marketing, Marketing, Team Leadership, POS, Customer Experience


Mel Matson’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Mel Matson's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 7 month(s)

Mel Matson's Willingness to Change Jobs

Unlikely

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