“We have to continually be jumping off cliffs and developing wings on our way down”
- Kurt Vonnegut
Stagnation doesn’t lead to innovation and success; calculated risk taking does and that is something I'm constantly vigilant about in my work. My experiences at large companies like Penguin Random House, Inc. and start-ups like Women Auto Know have given me background in B2B and B2C digital marketing and social media strategy. I want to help companies develop comprehensive business strategies via analytical research of data trends that establish and sustain client relationships through connections built on trust.
A news and information junkie, I am interdisciplinary and excited to work in a fast-paced business environment where adaptability and creative solutions are key. In my spare time, I enjoy stretching my boundaries. Whether it’s taking coding lessons, power weightlifting, home-cooking, or reading a Mitch Albom novel, I challenge myself to skill-build not just at work, but in every aspect of my life.
My goal is to build a career in business development, technology, digital marketing and strategy, or publishing. If you want to say hello, inquire about information, or have a job opportunity you think would fit my skills and interests, please contact me at: meir.areman@gmail.com
Key Development Areas: inbox zero management, start-up growth, business acquisition, SEM, digital marketing, sales, strategy, business development, technology, project management, branding, brand planning, public speaking, digital strategy, social media marketing, social media accounts
Search Engine Marketing Specialist @ • Professional task juggler and client hand holder effective at managing search marketing in the pharmaceutical vertical, client list including the Actavis/Allergan portfolio, Eisai (Belviq), and Shionogi (Osphena).
• Optimize daily client spending for digital campaigns across search engines and vendor UIs while generating reports and translating marketing ideas into actionable business activity
• Deep diver into accounts to perform analyses, identifying actionable insights and providing recommendations to improve performance while managing budgets of ~11M annually
• With the departure of my immediate supervisor less than 3 months into my role, I took on greater responsibility managing allocation and budget tracking of annual, quarterly, and monthly campaigns: this included handling search budget acquisition and assignment, day-to-day account team communication, and billing cycles
• Creative and timely developer of:
- Ad copy
- Keyword lists
- Client presentations
- Strategic insights into account activity
• Currently studying for the Google AdWords (Display/Video/Shopping) and Google Analytics exams
http://www.media-assembly.com/ From September 2014 to Present (1 year 2 months) Greater New York City AreaWeb and Analytics Imbiber @ During spare time, studying Massive Open Online Courses in HTML and CSS, with VBA/Macros on radar.
• Making a Website: Intro to HTML/CSS - Completed
• Interactive Website: Intro to JavaScript and jQuery - In Progress From July 2014 to Present (1 year 4 months) Greater New York City AreaNeighborhood Analyst Freelance Writer @ From August 2014 to February 2015 (7 months) Greater New York City AreaB2B Sales Marketing Intern @ • Managed and improved Excel and Web databases; increased productivity and ease of access
• Conveyed campaign, title-specific, and marketing materials to sales representatives under the supervision of Sofia Necel, the Knopf Doubleday Publishing Groups Sales Planning Coordinator
• Evaluated and cataloged in-house product features in e-newsletters, mailings, and advertisements from retailers such as Amazon and Barnes & Nobles From January 2014 to February 2014 (2 months) Greater New York City AreaCommunication Tutor, Writing Center @ • Tutored ethnically diverse students in English writing and communication
• Student testing scores increased by 10% From September 2013 to January 2014 (5 months) Queens, New YorkPublicity Intern, Vintage/Anchor Books @ • Organized publicity campaigns and author tours for trade fiction and non fiction titles
• Managed social media sites including Facebook, Twitter, and blogs under the supervision of Russell Perreault, Vintage/Anchor’s VP and Publicity/Social Media Director
• Wrote and designed press kits, including pitch letters and press releases, with Photoshop and Quark for writers such as Alice Munro, Orhan Pamuk, and Craig Childs From June 2013 to August 2013 (3 months) Greater New York City AreaPublic Relations Sales Assistant @ • Wrote press releases and assisted with public appearances on media giants such as The Today Show, ABC Nightline, and Univision's Despierta América
• Advised budgeting and redesigning of the Women Auto Know website, making it user friendly
• Prepared official letters to organizations pitching membership and website features From February 2013 to May 2013 (4 months) Greater New York City AreaClient Project Management Intern @ • Assisted a well-established agent during winter break. Tasks included communication with clients, prepping of submission lists, and managing day to day office necessities and appointments
• Wrote and critiqued editorial letters, pitch letters, and reader reports for solicited and unsolicited works
• Copyedited and organized manuscripts, ensuring easy agent review
• BAITS and Subsidiary/Foreign Rights Training From June 2012 to January 2013 (8 months) Greater New York City AreaFreelance Editor, Marketing Consultant @ • Copyedited, researched, and organized blog articles into a single narrative
• Reviewed technical information to ensure accuracy and relevance
• Developed marketing and publicity ideas for e-book publication From February 2012 to December 2012 (11 months) Greater New York City AreaBusiness Development Marketing Associate @ • Selected from a large pool of honor students to be part of the BALA Student Entrepreneurial Initiative
• Consulted with Howard Levitt, former CEO of Tourneau Jewelers, during the process of creating luxury watches for Queens College
• Developed a marketing business plan, pitched to investors, and raised $50,000 investment capital From August 2011 to May 2012 (10 months) Queens, New York
Bachelor of Arts (B.A.), English @ Macaulay Honors College From 2010 to 2014 Bachelor of Arts (B.A.), English, Business @ City University of New York - Queens College From 2010 to 2014 Yeshiva University High School Meir Areman is skilled in: Publicity, Books, Marketing, Social Media, Publishing, SEM, PPC, PPC Bid Management, Search Marketing, Proof Reading, Public Speaking, Microsoft Excel, Marketing Strategy, Copy Editing, Google Analytics, Writing, Microsoft Office, Personal Training, Event Planning, Online Marketing, Digital Marketing, Social Media Marketing, Google Adwords, Digital Strategy, Inbox Zero Management, Weightlifting, Advertising, Management, Social Networking, PowerPoint