Founding Board Member @ The Palo Alto Networks Fuel User Group (Fuel) is a user-led non-profit organization. The Fuel community is made up of users who are interested in advancing their knowledge on securing information and critical infrastructure as well as Palo Alto Networks technologies. The Fuel organization s governed by a board of directors who are
Founding Board Member @ The Palo Alto Networks Fuel User Group (Fuel) is a user-led non-profit organization. The Fuel community is made up of users who are interested in advancing their knowledge on securing information and critical infrastructure as well as Palo Alto Networks technologies. The Fuel organization s governed by a board of directors who are Palo Alto Networks customers and includes a Palo Alto Networks liaison.
As a Founding Board Member and acting VP of Finance for Fuel and I am working to make the Fuel User Group community a knowledge resource for cybersecurity professionals. From December 2014 to Present (1 year 1 month) Senior Programs Manager @ Responsible for Palo Alto Networks customer engagement and loyalty programs worldwide. Founded and developed the Palo Alto Networks Fuel User Group and created a new vision for our customers through a customer welcome program, Customer Product Council and additional engagement touch points. From August 2014 to Present (1 year 5 months) Marketing Programs Manager @ Built and executed global marketing programs to drive demand generation for Threat Prevention and Data Center Network Security. After developing each of these campaigns I lead the Install Base marketing campaign and programs to drive expand business through field marketing teams and channel partners including the Expert Forum customer program driving 23M in pipeline in its first 40 events.
Leader on top company initiative, Ignite Conference 2012. Managed conference agenda, customer event experience, speaker management and sponsorship program development and execution. For the 2nd Ignite Conference in 2014 lead content and speaker management for 55+ breakout and technical sessions and initiated a focus group for the creation of the Palo Alto Networks Fuel User Group.
Lead and managed Palo Alto Networks presence at RSA and other key industry events.
Worked for two months from the Palo Alto Networks Amsterdam office as a lead representing the Product Marketing and Programs team. While living in EMEA I was able to drive targeted channel initiatives for demand generation around a newly launched product. From September 2011 to July 2014 (2 years 11 months) Channel Marketing Program Manager @ Responsible for delivering, implementing, and managing partner facing communications including program updates, monthly world wide webcasts and periodic product/promotion announcements.
Worked closely with the product marketing, solutions marketing and alliances to support Riverbed’s global channel initiatives. Managed internal communication on behalf of the global channel teams and managed and maintained the partner portal and co-branded marketing solutions to ensure the partner ecosystem had the tools necessary to market and sell Riverbed solutions. Planned implementation and launch of partner syndication website.
Supported regional marketing teams world wide on ongoing field marketing activities and initiatives delivered to the channel.
Worked with product marketing, alliance marketing, marketing communications, sales operations and partner marketing to ensure cross-functional alignment when messaging communications and programs to the channel. From April 2010 to September 2011 (1 year 6 months) Demand Gen Manager @ From September 2009 to April 2010 (8 months) Marketing Programs Specialist @ After 12/2008 continued working in position as a contractor working with all aspects of email marketing and marketing automation reporting. Launched second round of partner trainings for North America.
-Managed lead generation programs and events targeting enterprise market measuring success and ROI with custom Salesforce.com reporting to drive planning.
-Owned North America events including a seminars, tradeshows and webinars; events contributed up to 20% of the marketing lead generation and sales revenue quarterly.Worked directly with EMEA partners to create the first events in several European cities.
-Launched a partner training program for Systems Engineers resulting in 50+ trained SEs and quality customer leads; responsible for driving attendance, incentives, logistics, student materials.
-Initiated eTrigue, establishing set up & Salesforce.com synchronization, managing application logins and marketing tasks; the application has enabled visibility for sales, web traffic and email campaign effectiveness.
- Worked with graphics/web designers to create flash on website, create registration pages and collateral. From May 2008 to September 2009 (1 year 5 months) Channel Marketing Specialist Intern @ Assist in the development of marketing promotions for product launches to partner sales teams; distribute such materials. Coordinate logistics for seminars and partner events, working with vendors and cross-functional teams. Gather and input data (marketing, funding, etc); audit online partner sites for completeness, accuracy, etc; compile suggested additions/improvements; compile and organize proof of performance documents on marketing activities for EITF audit.
Additional special projects: Development of Partner Scorecard to evaluate and communicate partner relationship performance. Worked with Channel Partners to develop additional web pages adding Symantec products to their home site. From June 2006 to March 2008 (1 year 10 months)
Bachelors of Science, Agricultural Business, with a concentration in Marketing Management @ California Polytechnic State University-San Luis Obispo From 2005 to 2008 Megan Scofield is skilled in: Lead Generation, Demand Generation, Email Marketing, Program Management, Salesforce.com, Marketing Automation, Multi-channel Marketing, Integrated Marketing, CRM, Marketing, Partner Programs, Enterprise Software, Marketing Communications, Cross-functional Coordination, Go-to-market Strategy, Cross-functional Team Leadership, Channel Partners, User Groups, Online Communities
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