Meeghn Hanson's Email Addresses & Phone Numbers

📖 Summary

Vice President, Marketing - Communications Cloud Marketing Lead (promoted from Sr. Director role) @ Citrix Recruited to lead the overall marketing efforts for the Communications Cloud, a portfolio of SaaS products that are growing at over 18% annually and generate over $500M in revenue for Citrix. From March 2015 to February 2017 (2 years) Vice President of Marketing @ lynda.com a LINKEDIN Company Recruited to lead the marketing department for lynda.com, the largest provider of online software training. Responsible for all online and offline marketing efforts, branding and marketing communications. Grew new customer sales 38% year over year and exceeded 2009 revenue growth goals (a 40% increase vs. 2008). On track to deliver similar growth results in 2010. From October 2008 to October 2010 (2 years 1 month) Santa Barbara, CASenior Brand Manager @ Mattel Managed all marketing communications and product development for the Cabbage Patch brand, a designated core brand for Mattel that delivered over $135MM in worldwide sales annually. Created an internet strategy for the brand and oversaw the development of the "cabbagepatchkids.com" site - the first Mattel site to offer e-commerce (and personalized product development) within the company. From 1997 to 1999 (2 years) Vice President of Marketing @ LogMeIn Responsible for the overall marketing leadership and go-to-market strategy for the Identity & Access Management line of business, a high growth and highly profitable portfolio of products totaling over $340M in revenue. Sacramento, California AreaSenior Director, Marketing - Customer Acquisition @ Citrix Recruited to lead the Customer Acquisition Marketing team in order to achieve $686M in revenue for the SaaS division. Responsible for driving demand across both the inside sales and online channels, as well as customer communications to drive usage, conversion, multiple product purchase and retention. The Customer Acquisition team consists of Demand Generation, Customer Marketing, Media ($80M+/year), Field Marketing, Content Strategy, Social Strategy & Events (a 55 member team).. From March 2014 to March 2015 (1 year 1 month) Senior Director of Marketing @ Citrix Responsible for leading all marketing and communications efforts for Citrix ShareFile, a secure file transfer, sync and collaboration service. Oversee all aspects of marketing for this subscription-based SaaS product to SMB and Vertical markets. Responsibilities include overarching marketing strategy, P&L ownership, media across all online and offline marketing channels, demand generation, content, communications, etc. From January 2012 to March 2014 (2 years 3 months) Principle @ TEN Marketing Marketing & Management Consulting Services. Providing hands-on marketing leadership in online marketing for SAAS, lead gen and subscription-based models (optimization, traffic building, conversion, retention, SEM, mobile & social), brand building, business modeling, lead generation and both offline and online media (TV, DRTV, radio, print, online). Clients include: Citrix1-800-DENTISTlynda.comUCSB Koegel Autism CenterJack b Nimble, Inc. From October 2010 to January 2012 (1 year 4 months) Santa Barbara, California AreaVice President, Online Sales & Marketing @ Bargain Network Recruited to create, develop and lead the online division of Bargain Network. Responsible for a $30MM divisional P&L and a staff of twelve including online sales and marketing, creative and product development. Led all online sales and marketing initiatives for the company, including an annual ad spending budget over $10MM. From August 2005 to October 2008 (3 years 3 months) Senior Marketing Manger, Loyalty Marketing @ Mars Inc Initially hired as the Brand Manager for a $350MM portfolio of CPG pet care products. Responsible for all aspects of brand leadership including new product development, sales, marketing and R&D.Promoted to Internet Marketing Manager to create a new online division for the company. Responsible for all B to C internet activities for the division.Promoted again to Senior Marketing Manger, Loyalty Marketing to lead all Direct to Consumer, Online and Loyalty Marketing initiatives for a portfolio of CPG brands totaling over $2 billion in annual sales. From 1999 to 2005 (6 years) Regional Director, Worldwide Sales @ InterContinental Hotels Group Originally hired as the Regional Marketing Manager, Western Region. Responsible for the direction and implementation of marketing programs for over 250 hotels within a 13-state region. Determined marketing strategies and programs that averaged a 4:1 ROI.Promoted to Regional Director, Worldwide Sales. Led the Western region sales office, including management of ten sales managers and full P&L responsibility. In charge of all B to B sales efforts within the Western region, selling the brand to top corporate clients within the Western U.S. From 1992 to 1997 (5 years)