Transformational leader and marketer managing customer acquisition to adoption and advocacy with experience at global businesses ranging from startups to mid-market to Fortune 500.
Strong ability to optimize current business practices quickly, improving poor performance areas while developing new strategic imperatives. Forward thinker leveraging big data and technology to deliver future growth and a sustainable revenue path.
Specialties:
* Deliver worldwide demand generation and lead nurturing programs
* Drive sales enablement and partnering with marketing
* Master at marketing operations, automation, infrastructure and measuring ROI
* Specialize in field marketing strategy and execution
* Automate and streamline marketing processes
* Build high-performing teams
Chief Marketing Officer @ From March 2015 to Present (8 months) Palo Alto, CAAdvisor @ From January 2014 to Present (1 year 10 months) Los Altos, CAAdvisory Board Member @ From July 2014 to Present (1 year 4 months) San Francisco Bay AreaAdvisor @ From July 2013 to Present (2 years 4 months) San Mateo, CAAdvisor @ From March 2015 to Present (8 months) Menlo Park, CAAdvisory Board Member @ From July 2015 to Present (4 months) Austin, Texas AreaVP of Customer Acquisition & Marketing @ From September 2014 to March 2015 (7 months) San Francisco Bay AreaVP of Demand Generation & Systems @ From December 2011 to March 2015 (3 years 4 months) San Francisco Bay AreaDirector - Global Demand Center and NA Field Marketing @ From September 2011 to December 2011 (4 months) Cupertino, CADirector - WW Programs, Marketing Automation and Operations @ From December 2010 to September 2011 (10 months) Director, WW Programs, Marketing Automation, Field and Services Marketing @ From November 2009 to December 2010 (1 year 2 months) Director, Worldwide Marketing Programs @ From August 2008 to December 2009 (1 year 5 months) Director, Marketing Programs & Events @ From August 2007 to July 2008 (1 year) Senior Programs Manager, Marketing @ From April 2007 to August 2007 (5 months) Senior Solutions Marketing Manager @ From August 2006 to March 2007 (8 months) WW Product Marketing Manager @ From June 2004 to August 2006 (2 years 3 months) IT Analyst II / Project Manager @ From June 1999 to April 2004 (4 years 11 months) Lotus Notes Developer - Summer Intern @ From June 1994 to August 1998 (4 years 3 months) MIS Technician @ From October 1996 to May 1997 (8 months)
MBA @ Yale University - Yale School of Management From 2002 to 2004 BS @ California Polytechnic University - San Luis Obispo From September 1994 to 1999 Waseda University From August 1997 to 1998 HS Diploma @ Leland High School From 1989 to 1993 Bing Nursery School Meagen Eisenberg is skilled in: Marketing Strategy, Demand Generation, Marketing ROI, Sales Enablement, Marketing Automation, Field Marketing, Salesforce.com, Eloqua, Google Adwords, Social Media, Operations, Team Building, Lead Generation, Strategic Partnerships, Cloud Computing, ROMI, Go-to-market Strategy, SaaS, Solution Selling, Email Marketing, Multi-channel Marketing, Enterprise Software, Channel Partners, Marketing Operations, Start-ups, Strategy, Marketing Management, B2B, Marketing, Sales, Product Marketing, B2B Marketing, Analytics, Business Alliances, CRM, Program Management, Content Marketing, Content Strategy, Content Development, Digital Marketing, Message Development, Messaging, Competitive Analysis, Product Management, Leadership