BA, Business Administration @
Eastern Washington University
Global Key Account Manager, Power Plant Solutions @ Driving global sales activities with one of the largest solar developers as the primary account interface of SMA, representing our comprehensive product portfolio of residential, commercial, utility scale and battery storage/hybrid solutions. Responsible for coordinating sales efforts and strategy across SMA's 21 subsidiaries throughout the Americas, EMEA, and APAC
Global Key Account Manager, Power Plant Solutions @ Driving global sales activities with one of the largest solar developers as the primary account interface of SMA, representing our comprehensive product portfolio of residential, commercial, utility scale and battery storage/hybrid solutions. Responsible for coordinating sales efforts and strategy across SMA's 21 subsidiaries throughout the Americas, EMEA, and APAC regions ensuring maximum client support. From July 2013 to Present (2 years 6 months) Key Account Manager, Power Plant Solutions @ Managed sales activities with SMA’s largest North American EPC clients in the Western US. Focused on sales of Utility Scale Solutions including Sunny Central Inverters and fully integrated DC/AC Power Conversion Platforms including Medium Voltage Transformer, Auxiliary Power Systems, SCADA, and DC Recombiners. Sales cycles typically lasted 6-18 months and required a deep technical understanding with core competencies at application engineering, contract negotiation, and project management, to ensure timely execution for project energization. From July 2011 to July 2013 (2 years 1 month) San Francisco Bay AreaSenior Sales Manager @ Residential and Small Commercial Segment -
Focused on the sale of residential and commercial inverters to the distribution channel, and direct to nationwide installers. Identified and qualified new distribution channels such as national electrical supply chains. Developed and conducted customer specific product training programs on location, in support of dealer marketing activities. Accurately managed forecasts and hosted quarterly business reviews to evaluate progress.
Large Commercial and Utility Segment -
Participated in the launch of SMA’s Sunny Central inverter product line during the burgeoning market for large scale centralized systems. Identified target market and individual influencers, project requirements and pricing strategy for commercial and large projects. From May 2008 to July 2011 (3 years 3 months) San Francisco Bay AreaDirector of Sales and Marketing @ Managed sales for San Francisco’s premier SunPower dealer, generating annual sales volume of $2MM through residential and commercial accounts.
Managed a sales team and project managers to ensure successful completion of projects. From February 2005 to May 2008 (3 years 4 months) San Francisco Bay AreaSales Executive @ Managed sales for Marin’s leading residential and commercial PV system integrator. Generated leads, conducted site assessments, energy load analysis, and recommended PV solutions. Drafted building plans, obtained building permits, CEC rebate paperwork and payouts. From September 2003 to February 2005 (1 year 6 months) Sales Executive @ Managed sales for residential and commercial PV system integrator. Generated leads, conducted site assessments, energy load analysis, and recommended PV solutions. Drafted building plans, obtained building permits, CEC rebate paperwork and payouts. From September 2002 to February 2005 (2 years 6 months) Senior Consultant @ -Developed a sales strategy to conduct distributed generation feasibility assessments. Identified target customers, prepared marketing materials, and initiated sales process.
-Prepared load models, tariff analyses, and economic and regulatory studies. Presented financing strategies and demonstrated feasibility through financial ROI.
-Analysis of standby tariff applicability and grid interconnection requirements, and the status of on-site generation incentive programs. Forecast the electric utility’s annual departing load to on-site generation in CA. From November 2001 to September 2002 (11 months) Indusrty Analyst @ -Conducted market research and authored syndicated reports and trade journal articles for leading international marketing consulting firm.
-Led project teams to ensure accurate and timely delivery of on-line content for the frost.com Power Generation Market Subscription. Managed research analysts’ contribution to monthly deliverables, established project scope, deadlines, layout and presentation.
-Consulting engagements with utilities on business strategies in deregulated energy markets. From March 2000 to November 2001 (1 year 9 months) Personal Banker @ From 1996 to 1998 (2 years)
MBA @ Seattle University From 1998 to 1999 BA, Business Administration @ Eastern Washington University From 1990 to 1995 Max Mayer, MBA is skilled in: Renewable Energy, Competitive Analysis, Solar Energy, Business Strategy, New Business Development, Cross-functional Team Leadership, Strategic Planning, Business Development, Forecasting, Market Analysis, Contract Negotiation, Product Development, Energy Efficiency, Photovoltaics, Contract Management
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