Max Laird's Email Addresses & Phone Numbers

📖 Summary

Senior Analyst, Market Research @ Abercrombie & Fitch Iconic FORTUNE 500 American specialty apparel company operating global brick and mortar and e-commerce retail experiences• Led market research team providing research design consultation, project execution, and communication of insights to leadership for strategic, data-driven recommendations using both primary and secondary research methods• Managed the design, execution, and socialization of three global psychographic customer segmentations for the largest business segments (A&F and Hollister, personal care, and Abercrombie Kids) to refine customer targeting strategies and unlock growth opportunities • Measured the performance of $10M+ seasonal brand and digital marketing campaigns and delivered optimization insights for future campaigns• Created a cost/value effective replacement for $1.5M customer feedback application for product teams to evaluate customer product preferences and predict future performance of merchandise • Mentored direct reports and trained broader organization to use Qualtrics platform, evaluate customer data, and apply statistical analysis techniques• Collaborated with analytics, CRM, UX, and other teams to consolidate knowledge-base and answer key questions From October 2015 to October 2017 (2 years 1 month) New Albany, OhioMarket Research Analyst, Strategy and Analytics @ McGraw-Hill Education Leading learning science company that creates powerful learning experiences to improve outcomes for all students PreK-12 • Collaborated with marketing and product groups to facilitate research strategy and deliver actionable results to inform key business decisions• Consolidated both primary and secondary research findings to unlock and socialize market insights and trends• Built presentations and delivered findings to stakeholders on current market trends and strategy recommendations • Developed and applied project management efficiencies in Strategy and Analytics department’s research operations• Managed responsibilities and workflow of group intern(s) and provided coaching on skills and aspirations• Consolidated and analyzed secondary K-12 education and technology research and trends, and provided insights and recommendations to leadership based on findings• Worked with external vendors to identify appropriate research solutions based on deployment, sampling, and incentive management needs From May 2014 to October 2015 (1 year 6 months) Columbus, Ohio AreaResearch Associate @ Thoughtwell Data Insights (Formerly Community Research Partners) Non-profit think-tank and consultancy firm dedicated to supporting human services and community development through research, evaluation, and analysis, empowering public institutions and non-profit organizations to improve their impact• Designed, managed, and reported on custom research and evaluation projects on education, healthcare, and housing• Collected and analyzed qualitative and quantitative data, via methods including surveys, interviews, and focus groups• Communicated insights and outcomes to community leaders using maps, charts, & dashboards for grants and reports From February 2011 to May 2014 (3 years 4 months) Columbus, ohioResearch Operations Manager @ Scripps Survey Research Center at Ohio University Public opinion research organization operating in Scripps College of Communication at Ohio University offering research and call center services to academics and journalists such as the Scripps Howard News Service• Directed nationwide public opinion research projects on various topics including politics, healthcare, and technology• Analyzed survey data for story telling in national news publications and government reports• Managed center’s operations including hiring, training, mentoring, and evaluating performance of 50+ callers From July 2008 to June 2010 (2 years) Athens, OhioPublic Relations and Communications Intern @ ACDI/VOCA International economic development organization working to raise living standards and create strong communities• Researched and authored success stories on projects and professional volunteers for organization publications• Participated in the strategy and execution of organization’s public relations and communications plan• Filmed, produced, and edited informational project videos for public release on the organization’s website From June 2009 to September 2009 (4 months) Washington D.C. Metro AreaManager, Market and Consumer Insights @ Abbott Columbus, OHPolitical Communications Intern @ National Assembly for Wales / Cynulliad Cenedlaethol Cymru Body of democratically elected representatives charged with advocating for the interests of the country of Wales and its people, creating laws and policies, and holding the Welsh government accountable• Managed constituency relations and communications for Welsh Minister of Economic Development and Transport • Researched and authored press releases and presented briefs on legislative issues to constituency groups From January 2006 to April 2006 (4 months) Cardiff, United Kingdom