Insight-led marketer with consistent record of results across diverse group of top CPG firms. Passionate about brand strategy, communication platforms that inform all consumer touch points, innovation that is differentiated and beating the competition via a highly engaged team. Champion of strategic and successful bets on iconic brands such as Trident gum, Pepsi, Mountain Dew AMP energy,...
Insight-led marketer with consistent record of results across diverse group of top CPG firms. Passionate about brand strategy, communication platforms that inform all consumer touch points, innovation that is differentiated and beating the competition via a highly engaged team. Champion of strategic and successful bets on iconic brands such as Trident gum, Pepsi, Mountain Dew AMP energy, Campbell’s Soup, V8 Vegetable Juice and Pillsbury. Thrive in corporate cultures that embody empowerment, candidness and competitiveness. Specialties: Brand Strategy, Positioning, Advertising, Integrated Marketing, Celebrity and Sports partnerships, Hispanic Marketing, Media Planning, New Product Innovation, P&L managementSVP, Head of Marketing @ From October 2014 to Present (1 year 3 months) Greater New York City AreaChief Marketing Officer @ From January 2014 to October 2014 (10 months) VP, Head of Marketing @ Led marketing organization to compete in confectionary across mints, gum and candy leveraging brands such as Mentos, Airheads, Xtremes and UP2U From April 2012 to September 2013 (1 year 6 months) Cincinnati AreaMarketing Director to Senior Marketing Director @ Led team of 14 marketers across $800MM U.S. Gum portfolio consisting of Trident, Dentyne, Stride, Bubblicious, Chiclets and Clorets with marketing budget that exceeds $100MM From June 2009 to April 2012 (2 years 11 months) Sr Brand Mgr to Marketing Director @ AMP Energy (Sep '07 - Jun '09) Innovation (Jun '06 - Sep '07) From June 2006 to June 2009 (3 years 1 month) Brand Manager to Sr. Brand Manager @ V8 and Campbell's Beverages (Jan '05 - Jun '06) Campbell's "Red & White" Condensed Soups (Aug '01 - Jan '05) From August 2001 to June 2006 (4 years 11 months) Assoc. Mgr to Brand Manager @ From August 1997 to August 2001 (4 years 1 month) Direct Marketing Analyst @ From January 1994 to July 1995 (1 year 7 months) Direct Marketing Coordinator @ From 1992 to 1994 (2 years) MBA, General Management @ University of Michigan From 1995 to 1997 BS, Math, Economics @ Binghamton University From 1987 to 1991 Archbishop Molloy High SchoolRutgers, The State University of New Jersey-Camden Maurice Herrera is skilled in: Integrated Marketing, Product Innovation, Positioning, Brand Architecture, Advertising, Media Planning, Marketing, Customer Insight, Shopper Marketing, Consumer Products, Brand Management, Segmentation, Cross-functional Team Leadership, Direct Marketing, FMCG, P&L Management, Strategy, Marketing Strategy
SVP, Head of Marketing
October 2014 to Present
Greater New York City Area
Materne, North America
Chief Marketing Officer
January 2014 to October 2014
Perfetti Van Melle
VP, Head of Marketing
April 2012 to September 2013
Kraft Foods (via Cadbury acquisition)
Marketing Director to Senior Marketing Director
June 2009 to April 2012
Pepsi Cola North America
Sr Brand Mgr to Marketing Director
June 2006 to June 2009
Campbell Soup Company
Brand Manager to Sr. Brand Manager
August 2001 to June 2006
Assoc. Mgr to Brand Manager
August 1997 to August 2001
Consumers Union (Consumer Reports)
Direct Marketing Analyst
January 1994 to July 1995
Direct Marketing Coordinator
1992 to 1994
What company does Maurice Herrera work for?
Maurice Herrera works for Weight Watchers
What is Maurice Herrera's role at Weight Watchers?
Maurice Herrera is SVP, Head of Marketing
What industry does Maurice Herrera work in?
Maurice Herrera works in the Consumer Goods industry.
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