Chief Marketing Officer, Chief Customer Officer
Chief Marketing Officer
February 2015 to Present
La Trobe University
Chief Marketing Officer
April 2013 to January 2015
Regional Marketing Leader, Asia Pacific
November 2009 to November 2012
Marketing Leader (ANZ)
June 2006 to November 2009
General Manager - Marketing
December 2004 to May 2006
November 2000 to December 2004
What company does Matthew Lee work for?
Matthew Lee works for RMIT University
What is Matthew Lee's role at RMIT University?
Matthew Lee is Chief Marketing Officer
What industry does Matthew Lee work in?
Matthew Lee works in the Management Consulting industry.
Matthew is an experienced senior marketing and business development professional. He has a strong track record of developing and deploying brand positioning,marketing and business development strategies across a number of countries. He has worked across a range of segments including the legal, Higher Education, international consultancy, Government, retail and financial services sectors. He is currently interested in how organisations can use new technology and social media to understand buyer engagement levels and how they build professional online communities of buyers and prospects. Matthew has previously worked as a lawyer, consultant and business manager.Chief Marketing Officer @ From February 2015 to Present (9 months) Chief Marketing Officer @ From April 2013 to January 2015 (1 year 10 months) Regional Marketing Leader, Asia Pacific @ Matthew was the Asia-Pacific Marketing Leader responsible for developing the Mercer brand across 13 countries in the Asia-Pacific region. He was a member of the Global Marketing Leadership team reporting directly to the Global Chief Sales and Marketing Officer in New York. From November 2009 to November 2012 (3 years 1 month) Marketing Leader (ANZ) @ Matthew led an Enterprise-wide team responsible for the development of the Mercer brand across Australia and New Zealand. In this role he developed campaigns to position Mercer as a leading commentator and business partner in the Talent, Superannuation and KiwiSaver markets at a time of regulatory and market change. From June 2006 to November 2009 (3 years 6 months) General Manager - Marketing @ Matthew was responsible for creating a consistent "face and voice" across a number of PMP's business lines as it deployed its business transformation strategy. He developed company-wide market insights, business targetting and change management initiatives designed to drive new and broader revenue streams. He brought together a marketing team from across a number of business units to create a nationally integrated team. From December 2004 to May 2006 (1 year 6 months) Marketing Manager @ Matthew worked across the firm to develop and deploy market entry strategies across a number of market segments particularly Federal, State and NZ Central governments. He introduced new bid and pitch processes and worked within a team to pioneer a firm-wide client management program. He was brought into the firm to lead a change mangement strategy to transform the marketing team to meet the needs of a new ANZ partnership structure. Matthew led a team of 20+ marketers across Australia and New Zealand in this role. From November 2000 to December 2004 (4 years 2 months) Master of Business Administration, Business Strategy, Marketing @ RMIT UniversityLLB (Hons), Law @ Bond UniversityBachelor of Arts, Politics, History @ University of Melbourne Matthew Lee is skilled in: Marketing Strategy, B2B Marketing Strategy, Corporate Branding, Lead Generation, Marketing Research, Marketing Management, Asia Pacific, Asia, Team Leadership, Australasia, Federal Government, State Government, Higher Education, Superannuation, Professional Services, Media Relations, Business Development, Tender Development, Digital Marketing, Key Account Management, Marketing Analytics, Brand Architecture, Business Intelligence, Social Media Marketing, Strategic Brand..., Strategy, Marketing, Leadership, Segmentation, Business Transformation, B2B Marketing, Analysis, Strategic Partnerships, Thought Leadership, Business Strategy, CRM, Change Management, Consulting, Management, Marketing Communications, Strategic Planning, Stakeholder Management, Social Media
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 5 month(s)
There's 85% chance that Matthew Lee is seeking for new opportunities
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