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Matt Sundstrom

Research Supervisor @ Energy BBDO

EVP, Director of Marketing Science at Energy BBDO

Glenview, Illinois

Ranked #348 out of 6,955 for Research Supervisor in Illinois

Section title

Matt Sundstrom's Email Addresses & Phone Numbers

Matt Sundstrom's Work Experience

Energy BBDO

Research Supervisor

1994 to 1997

Chicago

Energy BBDO

EVP, Director of Marketing Science (Jan 2015-present, SVP '99-'15)

Chicago, IL

Energy BBDO

Associate Research Director

1997 to 1999

Energy BBDO

Matt Sundstrom's Education

The University of Chicago Booth School of Business

MBA, Econometrics, Marketing, Finance, Accounting

1996 to 2000

Northwestern University

BA, Mathematical Methods in Social Sciences, Economics, Graduated with Honors!

1986 to 1990

Matt Sundstrom's Professional Skills Radar Chart

Based on our findings, Matt Sundstrom is ...

Purposeful
Individualistic
Quiet

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Based on our findings, Matt Sundstrom is ...

56% Left Brained
44% Right Brained

Matt Sundstrom's Estimated Salary Range

About Matt Sundstrom's Current Company

Energy BBDO

Frequently Asked Questions about Matt Sundstrom

What company does Matt Sundstrom work for?

Matt Sundstrom works for Energy BBDO


What is Matt Sundstrom's role at Energy BBDO?

Matt Sundstrom is Research Supervisor


What is Matt Sundstrom's personal email address?

Matt Sundstrom's personal email address is ma****[email protected]


What is Matt Sundstrom's business email address?

Matt Sundstrom's business email address is m****[email protected]


What is Matt Sundstrom's Phone Number?

Matt Sundstrom's phone (217) ***-*199


What industry does Matt Sundstrom work in?

Matt Sundstrom works in the Market Research industry.


Who are Matt Sundstrom's colleagues?

Matt Sundstrom's colleagues are Chelsea Henricks, Laurin Henry, Jefri Maulana Novalino, Allie Salzman, Kathryn Lyne, Aaron Straka, Jacie Sun, Gaba González Marra, Claire Rachel, and mike roe


About Matt Sundstrom

📖 Summary

Research Supervisor @ Energy BBDO From 1994 to 1997 (3 years) ChicagoEVP, Director of Marketing Science (Jan 2015-present, SVP '99-'15) @ Energy BBDO Analyze and/or generate quantitative data to support business decision-making and marketing strategy development across clients and new business prospects. Extensive and proven track record of helping grow sales across a wide range of brands in the US and internationally (received multiple Effie and ARF Ogilvy awards for research leading to highly effective advertising). Supervise a team of 2-4 direct reports.SPECIFIC RESPONSIBILITIESA. Actively participate in business/marketing strategy development teams.1. Business problem identification. Analyze existing data and/or conduct primary research to define what consumer issues marketing needs to address to improve sales trends.2. New product development and opportunity evaluation. Been a key member of teams that helped clients launch some of their most successful new products. Responsible for research and analytics to identify opportunities, forecast sales and determine whether project meets necessary hurdles to achieve in-market potential.B. Evaluate marketing effectiveness. Develop measurement plans, determine whether objectives were met, quantify impact of marketing and use learning to improve future plans.C. Command of quantitative analytic techniques and serve as resource for these needs to other agency staff1. Proficiency with statistical techniques and their application (factor analysis, cluster analysis, discriminant analysis, correspondence analysis, time series regression, log linear models, conjoint/discrete choice)2. Proficiency with statistical processing programs such as SPSS and SAS3. Analysis of sales (Nielsen/IRI) data and general business analysis4. Survey tracking5. Understanding of consumer panel data6. Experimental design expertise7. Commercial testing: ARS, Millward Brown, Ameritest etc.D. Primary resource for executing and analyzing BBDO proprietary research techniques. Expert in Brand Image evaluation.E. Member of agency Executive Leadership Team Chicago, ILAssociate Research Director @ Energy BBDO From 1997 to 1999 (2 years) Energy BBDOSenior Research Analyst/Research Analyst @ Energy BBDO From 1991 to 1994 (3 years)


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In a nutshell

Matt Sundstrom's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

2 year(s), 8 month(s)

Matt Sundstrom's Willingness to Change Jobs

Unlikely

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