Matt Sundstrom
Research Supervisor @ Energy BBDO
EVP, Director of Marketing Science at Energy BBDO
Glenview, Illinois
Section title
Matt Sundstrom's Email Addresses & Phone Numbers
Matt Sundstrom's Work Experience
Energy BBDO
Research Supervisor
1994 to 1997
Chicago
Energy BBDO
EVP, Director of Marketing Science (Jan 2015-present, SVP '99-'15)
Chicago, IL
Energy BBDO
Associate Research Director
1997 to 1999
Energy BBDO
Energy BBDO
Senior Research Analyst/Research Analyst
1991 to 1994
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Frequently Asked Questions about Matt Sundstrom
What company does Matt Sundstrom work for?
Matt Sundstrom works for Energy BBDO
What is Matt Sundstrom's role at Energy BBDO?
Matt Sundstrom is Research Supervisor
What is Matt Sundstrom's personal email address?
Matt Sundstrom's personal email address is ma****[email protected]
What is Matt Sundstrom's business email address?
Matt Sundstrom's business email address is m****[email protected]
What is Matt Sundstrom's Phone Number?
Matt Sundstrom's phone (217) ***-*199
What industry does Matt Sundstrom work in?
Matt Sundstrom works in the Market Research industry.
Who are Matt Sundstrom's colleagues?
Matt Sundstrom's colleagues are Chelsea Henricks, Laurin Henry, Jefri Maulana Novalino, Allie Salzman, Kathryn Lyne, Aaron Straka, Jacie Sun, Gaba González Marra, Claire Rachel, and mike roe
About Matt Sundstrom
📖 Summary
Research Supervisor @ Energy BBDO From 1994 to 1997 (3 years) ChicagoEVP, Director of Marketing Science (Jan 2015-present, SVP '99-'15) @ Energy BBDO Analyze and/or generate quantitative data to support business decision-making and marketing strategy development across clients and new business prospects. Extensive and proven track record of helping grow sales across a wide range of brands in the US and internationally (received multiple Effie and ARF Ogilvy awards for research leading to highly effective advertising). Supervise a team of 2-4 direct reports.SPECIFIC RESPONSIBILITIESA. Actively participate in business/marketing strategy development teams.1. Business problem identification. Analyze existing data and/or conduct primary research to define what consumer issues marketing needs to address to improve sales trends.2. New product development and opportunity evaluation. Been a key member of teams that helped clients launch some of their most successful new products. Responsible for research and analytics to identify opportunities, forecast sales and determine whether project meets necessary hurdles to achieve in-market potential.B. Evaluate marketing effectiveness. Develop measurement plans, determine whether objectives were met, quantify impact of marketing and use learning to improve future plans.C. Command of quantitative analytic techniques and serve as resource for these needs to other agency staff1. Proficiency with statistical techniques and their application (factor analysis, cluster analysis, discriminant analysis, correspondence analysis, time series regression, log linear models, conjoint/discrete choice)2. Proficiency with statistical processing programs such as SPSS and SAS3. Analysis of sales (Nielsen/IRI) data and general business analysis4. Survey tracking5. Understanding of consumer panel data6. Experimental design expertise7. Commercial testing: ARS, Millward Brown, Ameritest etc.D. Primary resource for executing and analyzing BBDO proprietary research techniques. Expert in Brand Image evaluation.E. Member of agency Executive Leadership Team Chicago, ILAssociate Research Director @ Energy BBDO From 1997 to 1999 (2 years) Energy BBDOSenior Research Analyst/Research Analyst @ Energy BBDO From 1991 to 1994 (3 years)
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In a nutshell
Matt Sundstrom's Personality Type
Introversion (I), Intuition (N), Thinking (T), Judging (J)
Average Tenure
2 year(s), 8 month(s)
Matt Sundstrom's Willingness to Change Jobs
Unlikely
Likely
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