Matt Petersen's Email & Phone Number

💼 Past Experience

Matt Petersen's work experience: Chief Executive Officer of OPTEMatt Petersen is currently a Board of Directors at LA'S BEST from January 2012 to March 2018 (6 years 3 months). Management Consultant at Sphero from February 2014 to February 2018 (4 years 1 month) in Boulder, Colorado. Advise the leadership team on marketing and sales initiatives as well as product development. Chief Executive Officer at Neato Robotics from December 2017 to September 2019 (1 year 10 months). . Member of the Board at Neato Robotics from November 2014 to September 2019 (4 years 11 months) in San Francisco Bay Area. . SVP/CMO Global Marketing and R&D at JAFRA Cosmetics International from August 2014 to January 2018 (3 years 6 months) in Westlake Village, California. Executive responsible for Marketing and R&D for JAFRA, a global leader in beauty products sold through small business entrepreneurs worldwide (independent beauty consultants). At JAFRA, our mission is totransform the lives of millions of women around the world. Vice President: US Boys and Games at Mattel from November 2011 to October 2013 (2 years) in El Segundo. Vice President, US Marketing - Mattel Boys and Games: 2011-Oct 2013Business Results: WWE became #1 action figure brand, Hot Wheels became #1 boys toy brandMarketing Communications: • Responsible for all strategic plans, marketing programs and execution for Mattel’s US Boys business.• Manage 20+ brands including Hot Wheels, Matchbox, Disney’s Cars and Toy Story, WWE, Batman, Uno and Apples to Apples in 5 product categories• Managed agencies for all marketing needs• Shepard all media, social, promotional programs in the US Financials: • Full P&L responsibility, media budgets and business planning.• Responsible for quota and inventory management and planning• Nearly $1 billion retail business. Vice President, Brand Identity Group at Mattel from April 2007 to September 2010 (3 years 6 months). Vice President, Design - Mattel's internal agency Brand Creative and Marketing Communications: • Accountable for global creative direction on merchandizing, print advertising, trade creative and consumer directed executions• Created internal brand, merchandising and advertising guides for Mattel IP• Managed division’s internal creative agency for all non-TV marketing needsConsumer Products/Licensing Creative: • Accountable for the creation and implementation of the licensing design strategy and guides for 5 global brands including $250MM+ Hot Wheels • Oversaw 5 international creative agencies to handle licensing approvals and regional creative needs • Responsible for global creative across all touch points of the brandProduct and Packaging Design:• Responsible for the design and development of Mattel’s $300MM+ Games and Puzzles global business• Responsible for all boys, girls and games packaging, over 8000 SKUs • Managed staff of 90+ employees. Sr. Director, Marketing - Hot Wheels at Mattel from 2003 to 2007 (4 years). Sr. Director, Marketing - Hot Wheels Business

🎓 Education

- D.O.P.P.H.S Jewelry Design from 2002-2004- Juvenile justice attorney and instructor in juvenile corrections, alternative to detention, sex offender management and treatment, 2009-present- Adjunct professor in criminology, criminal justice and women's studies at University of Missouri, Columbia- B.A. in Political Science and Social Studies from Minnesota State University, Mankato in 2006- M.A. in Criminology and Criminal Justice from the University of Missouri, Columbia, in 2010- P.H.D. in Criminal Justice from the University of Missouri, Columbia, in 2016 Matt Petersen's Education Background:B. of Arts, History at Boston College from 1991 to 1995. Mattffer completed his undergraduate education at Boston College in 1991, majoring in Political Science and Social Studies. He then attended the University of Minnesota State University, Mankato, for four years, finishing his undergraduate studies in 2006. During his time at the University of Minnesota, Matt met his future wife and started a job as an adjunct professor at the University of Missouri, Columbia. After completing his undergraduate degree, Matt moved to the University of Missouri, Columbia, to complete his M.A. in Criminology and Criminal Justice in 2010. Following his M.A. degree, Matt then moved to the University of Missouri, Columbia, to begin his P.H.D. in Criminal Justice in 2016. In order to further his research skills, Matt has completed additional coursework in Juvenile Justice, Alternative to Detention, Sex Offender Management and Treatment, and Criminology. These additional coursework have helped prepare Matt to provide legal services to people in the criminal justice system.

💡 Technical & Interpersonal Skills

Matt Petersen has years of experience in the corporate world, specifically in the domain of marketing. He has a strong background in product development and marketing, and has been responsible for a number of successful businesses across a range of industries. In his current role as CEO of OPTEMatt Petersen, Petersen is responsible for all aspects of the marketing and sales fields, as well as product development. In his previous role as a Board member at LA'S BEST, Petersen also had a role in developing and managing marketing and sales initiatives for the company. Petersen has also experience in the management of large businesses, multiple genres of marketing, and consumer products. He is an expert in positioning and executing marketing initiatives in a variety of industries and markets.Additionally, Petersen is an excellent leader and has the experience and skills to manage large teams effectively. He is able to initiative and motivate his team members, and is able to keep track of both their individual and team achievements. Petersen is also an excellent communicator and has a strong understanding of marketing channels and tactics. He is able to effectively communicate with his superiors and the rest of his team.