Specialties: Establish brand recognition through celebrity seeding, sponsorship opportunities, press, editorial coverage, public relations, product placement in feature film, TV and Web, Event Management/Coordination and building/maintaining relationships with key industry insiders.

Promotions Coordinator @ Public Relations: Develop and Execute PR campaigns in support of blu’s marketing goals and increasing overall brand awareness. Works with company executives to create an overall PR strategy, establish and monitor the PR budget and supervise PR staff to ensure implementation of initiatives. Supervise all functions of blu’s PR department including outside vendors and agencies. Manage several information platforms internally and externally. Promotions: Direct entertainment marketing programs across multiple mediums in support of the company’s overall objectives.Manage the research, outreach, negotiation, list of services and measurement of promotional partnerships. Communication: Direct internal communication plans to keep company stakeholders informed of important news and events.Coordinate and publish all public statements and news releases for the company. Analyze published communication activities and inform key personnel. From October 2010 to Present (5 years 3 months) PR Director @ From October 2010 to Present (5 years 3 months) MAT Team @ PR, Promotions and Event Sponsorships From November 2008 to October 2010 (2 years)

BS, Communication, Public Relations @ Radford University From 2003 to 2008 BS in Communication with a concentration in Public Relations, Communication and Media Studies, Public Relations @ Radford University From 2003 to 2008 Matt Kessler is skilled in: Event Planning, Sponsorship Negotiations, Promotions, Sponsorship, Public Relations, Endorsements, Advertising, Press Releases, Management, Marketing Strategy, Brand Awareness, Marketing, Strategic Planning, Social Media Marketing, Budgets