Account management and digital advertising strategist with expertise in executing both pre and post campaign placements utilizing video, rich media, and digital display. Maximizes efficiency in project management through strategic planning and discovering new platforms for clients to focus and build brand presence. Maintains positive client relationships using creative problem solving and active, effective communications to ensure
Account management and digital advertising strategist with expertise in executing both pre and post campaign placements utilizing video, rich media, and digital display. Maximizes efficiency in project management through strategic planning and discovering new platforms for clients to focus and build brand presence. Maintains positive client relationships using creative problem solving and active, effective communications to ensure the best advertiser relations. Proactively establishes client needs with the ability to find highlights in pre, active, and post campaigns. Known for building stronger brands using innovative media strategies that foster highly infectious campaigns.
Account Manager @ Work directly with West Coast Sales Team to develop high touch custom marketing plans/concepts and packages for campaigns that can include custom integrations, hyper targeted media, and in-stream video elements for the most successful desktop and mobile campaigns. Ensure that any updates made to existing campaigns are understood by all internal external teams to guarantee the best custom, video, and display ads within the Machinima network.
Participate in brainstorming with sales, production and programming for RFP pitches.
Complete RFP forms, media plans, and work with integrated marketing team to produce custom opportunities such as product integration, sponsorships, and events.
Collect all client assets and stream line them with Ad Ops for on time campaign set up on ad units, along with reporting and final deliverables.
Manage the day-to-day partner relationships with internal and external clients and agencies (both media and creative agencies).
Guide clients, agencies, and advertisers through the approval process for all custom and integrated content. From August 2015 to Present (5 months) Greater Los Angeles AreaManager, Campaign Strategy & Execution @ Responsible for post sales execution of advertising campaigns on Clique Media sites and integrated solutions from start to completion. Managed all interactions with clients to develop the most successful ad placements and components for each campaign. Collaborated with art and editorial team to ensure KPI goals are covered and all creative execution and messaging is optimal for client objectives. Ensured smooth delivery of projects on time and utilizing budget cost to strive for the most dynamic campaigns and exceeding client expectations.
Managed day-to-day operations of multiple client accounts once an advertising sales contract and/or partnership agreement has been signed.
Communicated with clients through all phases of engagement, keeping them informed and managing their expectations with excellent follow through and partnership
Absorbed the client's ideas and goals with creative/art team, editorial team, and ad operations to fulfill client deliverables on time, and within budget while meeting and exceeding performance and quality expectations.
Manage all assets needed from clients and proactively inform them of possible changes due to inventory, updated solutions, and all beneficial options to make adjustments to their campaign.
Worked with bloggers/influencers on integrated portions of campaigns and delegated what is possible within an advertiser's budget.
Analyzed campaigns and communicated with agency and client teams to optimize performance and deliver on client objectives.
Prepared post-campaign reports that include key performance analytics to show the success of the advertising and suggest new components with ideas on how to outperform for upcoming RFPs. From July 2013 to July 2015 (2 years 1 month) Campaign Manager @ Consulted with clients on developing solutions for local online advertising needs through keyword optimization, content enhancement, SEO, and optional digital outlets. Served as primary point of contact and advertising consultant for new clients beginning with live date stage and moving forward throughout campaign.
Primary manager for larger west coast accounts due to extensive ROI delivery and positive account relations for in person meetings.
Credited for generating new business and revenues based on consultative selling and advertising consulting for new and current clients.
Advised clients on establishing and envisioning goals throughout course of online advertising campaigns by obtaining greater search results, which improved profitability.
Conducted SEO strategies to maximize clients’ content, ensure quality and optimized performance by monitoring accounts daily and providing content updates and consulting advice.
Trained clients on how to use their provided advertising program (Dashboard), enhancing advertisers’ engagement by monitoring connections and usage reports, while providing data to gage feasibility of budget increases. From May 2011 to December 2012 (1 year 8 months) Sales Planner @ Developed diversified sales plans for digital media teams using customer insights and carved out innovative advertising campaigns for internal clients and agency partners. Responded to RFP requests using proprietary research data and consumer insights for strategizing on digital ad plans and creating most effective website and mobile applications for campaigns.
Achieved highest Mobile Ad Sales for Q1 of 2011 primarily by highlighting most comprehensive advertising and focusing on precise targeting and high frequency.
Improved productivity and profits by supporting multiple sales managers across radio and digital teams from pre to post production.
Produced comprehensive client decks that combined web and mobile platform products, which improved profitability and client satisfaction.
Delivered accurate inventory availability using ad serving platforms tools, which determined SOV and R&F for advertisers that requested site take overs, heavy ups, and audio advertising.
- Resulting in improved online branding and positioning.
- Maximized smaller advertising budgets producing cost efficient ad plans that utilize precise targeting and product placement though Pandora’s various outlets.
Improved on-time service delivery and customer satisfaction by managing and sourcing creative assets from agency partners and addressing any issues prior to start of campaign.
Supported sales and smooth implementation by assisting in negotiation on media plans and coordinating campaign executions from launch through to course completion. From September 2010 to May 2011 (9 months) Media Assistant @ Provided research for every department at a full service agency with client presentations. Management expanded position into dual role assisting all digital advertising, negotiations and purchasing.
Promoted in less than 1 year from Media Assistant to Head of Research for Television based on proactively and top performance.
Achieved most effective TV ad buys for clients using Nielsen Research Programs, while implementing media plans that often combined mix of Direct Response and Prime Time television spots targeting proper demographics.
Produced cost effective high performing media plans in STRATA and monitored pricing by negotiating lower rates, which resulted in high customer satisfaction and referral rates.
Became tactical leader for Facebook advertising orders and increased awareness for entertainment and music industry clients using target audience research. From March 2008 to August 2010 (2 years 6 months)
Bachelors, Communications - Advertising @ California State University-Fullerton From 2004 to 2008 Matt Hoskins is skilled in: Digital Media, Indie Rock & Roll, Online Advertising, Advertising, SEO, Social Media Marketing, Digital Marketing, Mobile Marketing, Media Planning, Media Buying, PPC, Social Media, Behavioral Targeting, Advertising Sales, Mobile Advertising
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