Matt is the Founder and Chief Executive of the Deepend Group, the highly awarded, digital communications and innovation consultancy group.
With over 20 years' experience in the design and interactive media industries, Matt was an active participant in the formative years of the digital communications industry, gaining valuable experience with Deepend in London, before setting up Deepend in Australia in 2000.
Under his management, the Group has grown organically and through acquisition to include the brands; Deepend, Nomad, History Will Be Kind and How To Impact. The businesses cover a breadth of consultancy, with a diverse and talented team of innovators, consultants, designers, technologists and communications experts
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An industry representative, Matt has been on many interactive panels and award juries both here and internationally including; the New York Clio Awards, the London International Advertising Awards (LIAA) and the Australian Writers and Australian Writers Art Directors Awards (AWARD).
He is an Executive Member of the International Academy of Digital Arts and Sciences (IADAS), sits on the Grand Jury for the Creative Standard Awards (CRESTA) and has recently been asked to co-chair the Australian Interactive Media Industry Association (AIMIA) awards.
Significant Accolades:
B&T Australian Digital Agency of the Year
(Silver) 2011/2012, (Finalist) 2010/2011, (Gold) 2009/2010
ADNEWS Australian Digital Agency of the Year
(Finalist) 2008/2009, 2009/2010, 2010/2011
CREATIVE HotShop Agency of the Year
(Finalist) 2008/2009, 2011/2012
Deloitte Technology Fast 500 Asia Pacific
2007
Founder and Chief Executive @ The Deepend Group is an independent, digital communications and innovation consultancy group. Our specialist companies are a new breed of business innovators, fluent in the ever-changing digital and technology landscape. They analyse, create and measure successful outcomes that transform businesses. From June 2014 to Present (1 year 7 months) AustraliaFounder and Executive Director @ Deepend is an multi award-winning, digital brand communications agency, specialising in design-led, strategic business and marketing solutions.
The company works with a wide range of clients and industry sectors, including Unilever, Foxtel, and Nickelodeon, to develop and produce campaigns and products across interactive, online, mobile and broadcast technologies.
Through their dual capacity as a design and strategy consultancy, coupled with their technical development and production capability, their solutions are cutting-edge, highly effective and accountable.
http://www.deepend.com.au From February 2000 to Present (15 years 11 months) AustraliaFounder and Non Executive Director @ Nomad is a mobile services agency that specialise in strategic, design-led, mobile marketing solutions.
We work with a wide range of clients and industry sectors including Levis, Nickelodeon, Canon and Taronga to develop and produce innovative, engaging campaigns and products across various mobile platforms.
Through our dual capacity as a strategic ideas generation business, coupled with our technical development and production capability, our solutions are inventive, highly effective and accountable.
http://www.nomadagency.com.au From August 2009 to Present (6 years 5 months) AustraliaNon Executive Director @ History Will Be Kind is new breed of communications consultancy, operating at the cross roads of PR, social media and digital communications. We pride ourselves on the creation, planning and execution of high impact, content driven, innovative communications programmes that harness the power of storytelling across platforms and devices. From March 2014 to Present (1 year 10 months) AustraliaNon Executive Director @ A dedicated innovation agency, operating since 2008 in Australia. Our aim is to raise the bar on the effectiveness of innovation in Australia, by coming up with ideas that stick. We believe that the right process, structure & behaviours can unlock growth and a greater return on innovation investment. From July 2014 to Present (1 year 6 months) AustraliaDirector @ AppVillage is a community of innovators, designers, developers, project managers,marketers, investors and AppLovers who work together to produce, market and enjoy game-changing apps.
Our aim is to not only foster new ideas but to produce and market apps so that they are successful and all parties involved can reap the rewards.
http://www.theappvillage.com From January 2012 to Present (4 years) Sydney, AustraliaDirector @ Kobalt Systems is a Information Technology service provider that delivers proactive, managed IT support and services to its clients across numerous industry sectors.
We enable your businesses IT department to remain focused on their strategic objectives and new projects, safe in the knowledge that routine resource-intensive tasks are cared for by a trusted partner.
http://www.kobaltsystems.com.au From July 2010 to Present (5 years 6 months) Australia
Matt Griffin is skilled in: Business Strategy, Business Analysis, Business Planning, Business Process, Human-computer Interaction, New Business Development, Industrial Design, Interaction Design, Digital Marketing, Social Media Marketing, Digital Strategy, Digital Design, Interactive Media, Product Development, Creative Concept Development