National Consulting Marketing Leader, Central/West Field Marketing Leader @
MBA, Marketing and International Business @
Case Western Reserve University - Weatherhead School of Management
As a go-to-market executive, focused on the strategic marketing of assurance, tax and consulting professional services and solutions that involves: strategic growth, go-to-market and business development planning, sales integration, competitively differentiated and market ready messaging and positioning, brand development, lead generation, alliance/partner management and ongoing program measurement and evaluation against stated business growth goals. Specialties include: strategic
As a go-to-market executive, focused on the strategic marketing of assurance, tax and consulting professional services and solutions that involves: strategic growth, go-to-market and business development planning, sales integration, competitively differentiated and market ready messaging and positioning, brand development, lead generation, alliance/partner management and ongoing program measurement and evaluation against stated business growth goals. Specialties include: strategic marketing planning, brand development (PR/media strategies, print and digital advertising, sponsorships/events), lead generation (e-marketing/web/direct marketing), social media strategy (SEO, SEM), target marketing, program and plan evaluation, marketing function design and team development.
Currently McGladrey's National Marketing Leader for the firm's consulting line of business, and marketing leader for the firm's midwest and west regions. Oversee the performance of 25 professionals focused on national consulting (tech services, cloud, security and privacy, managed services, ERP/CRM, management consulting) and industry marketing (health care, government), and regional marketing.
Prior to McGladrey, while with Grant Thornton, Deloitte and PricewaterhouseCoopers, a focus on planning, developing and directing strategic industry and partner marketing strategies designed to support overall business development and brand development across the distinct marketplaces in the west and within EMEA and parts of Asia Pacific (the latter with Deloitte). Programs ranged from advertising and PR strategies, networking and referral building, and lead generation/business development via direct marketing and custom, prospect-centric strategies across select industries and service areas. The applied approach utilized a permission-based foundation to marketing, relying heavily on sound planning designed to support specific business growth goals with formal measurement and evaluation.
National Consulting Marketing Leader @ National Marketing Leader for RSM's Consulting line of business as well as the firm's mid west and west regions.
Manage a national consulting marketing team of 11 professionals focused on the marketing of: ERP, CRM, IT Managed Services, IT Outsourcing, Cloud Computing, Mobility Services, Business Processing Outsourcing, Performance Improvement (Management Consulting), Risk and Security, Compliance, Forensic Accountng, Litigation and Business Valuation Services.
Integrate alliance partner joint marketing strategies with Microsoft, (ERP/CRM) NetSuite (Cloud Computing) and other partners aligned to our core service offerngs.
Our comprehensive marketing plans include SEO and SEM marketing, e-marketing, webcast/online marketing, thought leadership development, special event and seminar planning, digital advertising and customized PR. All are designed to drive interest to our best assets and move the firm from a viable to better alternative to the competition. Measures are improvements in eminence in the consulting space and select U.S. geographies, pipeline fulfillment and opportunity generation, funnel movement from lead generation into sales conversion through various planned nurture cycles via the marketing function.
As regional marketng leader, manage a team of 25 responsible for lead generation for all audit, tax and consulting services and competitive positioning of RSM at the local level. Strategies include marketing to build the narrative through networking programming, local brand building and direct marketing, while leveraging the best of what national marketing programming has to offer in the field. From April 2010 to Present (5 years 9 months) San Francisco Bay AreaWest Region Marketing Director @ Planning, developing and directing strategic marketing strategies designed to support business development and brand development across seven distinct Grant Thornton practices in the U.S. West region.
Programs range from advertising and PR strategies, to networking and referral building, to lead generation/business development via direct marketing and custom, prospect-centric strategies across select industries and service areas.
My approach is a permission-based approach to marketing, relying heavily on sound planning designed to support specific business growth goals with formal measurement and evaluation that supports ongoing strategy review.
Oversee the management and professional development of 20+ field marketing professionals spread over each of thirteen office locations. From September 2004 to March 2010 (5 years 7 months) San Francisco Bay AreaSenior Manager Global Alliance Marketing @ Responsible for the development and execution of joint go-to-market strategies for various applications and solutions developed by Deloitte Consulting with Hewlett Packard, IBM and Sun Microsystems, on a global level - for the purpose of generating market awareness and demand, and a qualified sales pipeline.
The solutions comprised CRM, Collaborative Value Chain/e-Commerce, IT Outsourcing, Technology Rightsizing and Web Services. Marketing programs focused on message identification for the global marketplace, custom program and campaign development, Launch scheduling, project management, and marketing evaluation bench-marked against predetermined business and sales goals for each alliance.
Developed marketing strategies for outsourcing solutions including messaging and programs for the firmwide IT and Business Process Outsourcing effort. Strategy included country by country go-to-market marketing approach and customized solution branding for use in awareness campaigns, demand generation marketing, marketing through alliances, public and analyst relations, and internal communications. From August 2002 to August 2004 (2 years 1 month) San Francisco Bay AreaMarketing Manager @ Field Marketing manager with the West U.S. region consulting practice at PwC responsible for brand building programs designed to promote the PwC brand within the technology and retail/CPG industries in the SF Greater Bay Area, and lead generation for primarily CRM, Enterprise Portal and Supply Chain service solutions. Project planning included: market and client research, strategic account marketing planning designed to foster cross-selling opportunities, marketing program deliverables management, metrics analysis, and marketing program evaluation.
Designed national marketing strategies for Enterprise Portal Solutions initiative, with a virtual team of twelve that included: region by region marketing messaging, alliance partner joint-marketing campaigning, budget allocation and management, sales pipeline management, advertising, public and analyst relations and internal communications. The PwC solutions included portal technology, analytics, e-Learning, security & identity management. Fourteen alliance partners were involved in the program. Managed ROI reports benchmarked against fiscal year sales goals for the EPS practice and the alliance marketing program that included all fourteen alliance partners. From September 1999 to August 2002 (3 years) San Francisco Bay AreaAssociate Director of Programming Operations @ As the Associate Director of Programming Operations, I was responsible for a variety of areas founded in network operations supporting the development of various live and taped sporting events, including entities such as: MLB, NBA and NHL.
Over the course of my six years with the Cablevision entity, I was part of the production and broadcast for over 300 live sporting events. My overall responsibility was founded in managing a technical staff at Master Control to oversee satellite transmissions, audio and video, graphics and commercial integration. In between live events, I was an associate producer for various studio productions for SportsChannel Networks which is now Fox Sports Network, that included: coordination of the acquisition and integration of advertising into the programming of pre-taped and live events, accounting for new ads in programs, timing against the advertising buy, metrics associated with airings.
Newsport TV: as one of the original seven to head-up operations, I was responsible for: adapting programming automation system upgrade for on-air network during a transition from one operations location to another in preparation for the network launch, and, producing and directing daily production elements for prime time programs introduced on the network for daily national distribution (video segments, features and promotions) - both live and taped. In addition, overseeing the training of new production and operations staff leading up to and during the onset of the network launch. From August 1991 to August 1997 (6 years 1 month) Greater New York City Area
MBA, Marketing and International Business, 3.5 GPA @ Case Western Reserve University - Weatherhead School of Management From 1997 to 1999 Bachelors of Science, Communications, 3.0 @ Syracuse University From 1987 to 1991 Matt Francis is skilled in: Strategy, Business Development, Marketing Strategy, Market Research, Lead Generation, Strategic Planning, Direct Marketing, CRM, Corporate Communications, Marketing, Budgets, Public Relations, Strategic Partnerships, Integrated Marketing, Brand Development
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