A new world CMO with PLC executive committee experience creating change, growth and innovation in a highly challenged market. From creating award winning brand propositions and marketing activity, to changing the customer experience, and improving day to day trading activities. A proven CEO, with diverse international experience, running a truly global business. Supported by diverse commercial experience from JV’s, to acquisitions, and large scale partnerships. Deep understanding and track record of how to evolve and transform marketing and brand development in the new connected world, with real experience delivering growth and change for multichannel, large scale brands, with complex operations. A highly technology and big data literate marketer, with experience of using these skills to create new insight, develop new customer experience activities, and change how technology can be used to serve the customer better. A track record in developing loyalty, customer strategies for large scale clients in a diverse set of industries to achieve new growth. A culture and customer champion, finding ways to help an organisation organise itself to deliver change, and sustainable growth.

Chief Marketing Officer @ Responsible for our brand, product brand, and multichannel marketing experience around the world. Working to ensure we have the capability, strategy and resources we need to build a highly valued brand, that is a welcome member of the communities we serve, both in the real and digital world. From January 2013 to Present (2 years 10 months) HertfordshireGroup Marketing and Chief Digital Officer @ Responsible for the brand in all its iterations, from shelf, to bank and beyond, around the world. Helping to drive a new blueprint for digital across our businesses, ensuring we create value for customers where ever they are, in this new multichannel world we live in. From September 2011 to Present (4 years 2 months) UK, somewhere in HertfordshireGlobal CEO @ Building, leading and creating an international network of businesses in the digital, data, and customer marketing world Leading and working on large scale client engagements, Barclays,Tesco, Volvo, Jaguar, Tesco, Unilever Managing a diverse network business and P&L From 2008 to 2011 (3 years) InternationalGroup Managing Director @ From 2004 to 2009 (5 years) International - Asia, North America, Europe and Latin AmericaGlobal Director of Integration @ From 2003 to 2004 (1 year) Managing Director @ From 1994 to 2003 (9 years) Singapore & London

Bachelor of Science (BSc), Biochemistry, 2:1 @ University of Bath From 1985 to 1989 Matt Atkinson is skilled in: Digital Strategy, Direct Marketing, Digital Marketing, Online Advertising, Integrated Marketing, CRM, Social Media, Brand Loyalty, Brand Developement, Advertising, eCRM, Databases, Data, Strategy, Management, Customer Insight, Marketing, Brand Architecture, Relationship Marketing, Brand Management, Multi-channel Marketing, Creative Direction, Brand Development, Creative Strategy, Database Marketing, E-commerce, Web Analytics, Content Strategy, Online Marketing, Customer Acquisition, Lead Generation, Marketing Management, SEO, Marketing Strategy, Social Media Marketing, Digital Media, Mobile Marketing, Email Marketing, Marketing Communications, SEM, Campaign Management, PPC, Segmentation, Direct Mail, Media Planning, B2B Marketing, Analytics